DLF CITY PHASE 3 | INDEPENDENT FLOORS

CUSTOMER PROFILING |
 TARGET AUDIENCE AND MARKETING PROPOSITION

TARGET AUDIENCE MARKETING PROPOSITION

1. Between 40-50 years of age, living in a “family home” in Delhi NCR 1. A HOME THAT GROWS WITH AND AROUND YOU
2. With reasonably high personal/family disposable income As your family grows, so do your needs and expectations from the

3. Where either one or both are: space you live in. Whatever purpose your space is being used for -

a. In non-transferable jobs in senior corporate positions game room, yoga room, a library or an extended study, you should
have unrestricted access to change this space. The freedom to make
b. Professionally self-employed (lawyers, advocates, CAs etc ) with
these changes comes only to those who live in the privacy of their
business interest in Gurugram
floors.
4. Key motivations:
2. CO-LIVE WITH INDEPENDENCE
a. Next generation who wants to relocate and re-establish
Parents, in-laws, siblings – how wonderful it can be to live together
themselves in upscale neighbourhoods in NCR
while giving each some privacy and space. Buying multiple floors in a
b. Entire families (joint/multiple generations) who want to live
common dwelling unit allows you to do just that. Families live
together while still being apart, balancing co-living with
independently and yet are always there when you need each other.
independence (they would be interested to buy out multiple floors
The independent floors provide a great opportunity for an upgraded
within the same dwelling) lifestyle without compromising on your proximity with your loved ones.

3
PRODUCT OVERVIEW |
SITE LAYOUT

5
Inventory
Plot Unit No PLOT AREA FLOOR SA Sqyds SA Sq feet Carpet Balcony Usable Area
V-3/16 V-3/16 A 528.7 1 351.913 3743 2399 837 3236
V-3/16 V-3/16 B   2 351.913 3743 2399 837 3236
V-3/16 V-3/16 C   3 351.913 3743 2399 837 3236
V-3/16 V-3/16 D   4 351.913 3743 2399 837 3236
V-2/1 V-2/1 A 528.73 1 351.913 3743 2399 837 3236
V-2/1 V-2/1 B   2 351.913 3743 2399 837 3236
V-2/1 V-2/1 C   3 351.913 3743 2399 837 3236
V-2/1 V-2/1 D   4 351.913 3743 2399 837 3236
W1A-2 W1A-2 A 502.3 1 305.534 3289 2186 629 2815
W1A-2 W1A-2 B   2 305.534 3289 2186 629 2815
W1A-2 W1A-2 C   3 305.534 3289 2186 629 2815
W1A-2 W1A-2 D   4 305.534 3289 2186 629 2815
W1A-3 W1A-3 A 502.3 1 305.534 3289 2186 629 2815
W1A-3 W1A-3 B   2 305.534 3289 2186 629 2815
W1A-3 W1A-3 C   3 305.534 3289 2186 629 2815
W1A-3 W1A-3 D   4 305.534 3289 2186 629 2815
W1A-4 W1A-4 A 502.3 1 305.534 3289 2186 629 2815
W1A-4 W1A-4 B   2 305.534 3289 2186 629 2815
W1A-4 W1A-4 C   3 305.534 3289 2186 629 2815
W1A-4 W1A-4 D   4 305.534 3289 2186 629 2815
W1A-5 W1A-5 A 502.3 1 305.534 3289 2186 629 2815
W1A-5 W1A-5 B   2 305.534 3289 2186 629 2815
W1A-5 W1A-5 C   3 305.534 3289 2186 629 2815
W1A-5 W1A-5 D   4 305.534 3289 2186 629 2815
MA-28E MA-28E A 514.7 1 313.08 3487 2225 749 2974
MA-28E MA-28E B   2 313.08 3487 2225 749 2974
MA-28E MA-28E C   3 313.08 3487 2225 749 2974
MA-28E MA-28E D   4 313.08 3487 2225 749 2974

6
7
8
 V block – V -2-1
528 Sq yards

9
 V block – V -2-1
528 Sq yards

10
 V block – V -2-1
528 Sq yards

11
12
13
14
 T-8/9

463.81 sq yards

15
 MA-28 E

514.7 sq yards

16
 SPECIFICATIONS

 Air Conditioned apartment, excluding kitchen, toilets & S. room.

 Eco friendly environment with Rain Water Harvesting system to recharge aquifer, and use of treated water from STP for flushing and horticulture.
Living / Dining / Lobby / Passage Kitchen
   
Floor Marble Walls Tiles up-to 2’ above counter & Acrylic Emulsion paint in balance area
Walls Acrylic Emulsion paint on POP punning Floor Anti-skid Tiles
Ceiling Acrylic Emulsion paint Ceiling Acrylic Emulsion paint
Counter Made in Granite.
Bedrooms
Fittings / Fixtures CP fittings, Double bowl single drain SS Sink,
 
Kitchen Appliances Modular Balcony
Floor Laminated Wooden Flooring
Walls Acrylic Emulsion paint on POP punning
Ceiling Acrylic Emulsion paint Lift Lobby
Wardrobes Modular wardrobes of standard make in bedrooms (except in S. Room)  
Kitchen Lifts Passenger 6 persons
  Lift Lobby Floors Combination of granite/marble and tiles
Walls Tiles up-to 2’ above counter & Acrylic Emulsion paint in balance area Lift Lobby Walls Combination of Marble /Acrylic Emulsion Paint
Floor Anti-skid Tiles on POP Punning Paint
Ceiling Acrylic Emulsion paint  
Counter Made in Granite. Staircases
Fittings / Fixtures CP fittings, Double bowl single drain SS Sink,  
Kitchen Appliances Modular Kitchen Floor Kota Stone / Toronto stone.
Walls Flat oil Paint

17
 SPECIFICATIONS
Toilets Doors
   
Walls Combination of Tiles, Acrylic Emulsion Paint & Mirror Internal Doors Painted frame with Painted flush doors.
Floors Marble / Granite. Entrance Doors Painted / Polished frame with polished / laminated flush door.
Ceiling Acrylic Emulsion Paint  
Counter Made in Marble / Granite. External Glazings
Fixtures/AccessoriesGlass Shower-partition in toilets, Under Counter Cabinet,  
Exhaust Fan, Towel rail / Ring & Toilet paper holder Windows/ External Glazing Single glass unit with clear glass UPVC Frames &
Sanitary ware/ CP fittings Single Lever CP fittings, Wash Basin, Floor shutters in habitable rooms. Frosted Glass in toilets.
mounted / Wall-hung WC  
   
Plumbing  
  Electrical Fixtures/Fittings
CPVC & UPVC piping for water supply inside the toilet & kitchen and vertical  
down takes. Modular switches, copper wiring, ceiling fans in all rooms (except toilets) and
  ceiling light fixtures in Balconies.
   
S. Room Power Back-up
   
Floor Tiles Back-up by DG set: -
Walls / Ceiling Oil bound Distemper  
Toilet Ceramic Tile flooring & cladding, Conventional CP Fittings, White Security System
Chinaware  
CCTV in driveway of Parking

18
 MARKETING IMAGERY

INFRASTRUCTURE STORY SOCIAL INFRASTRUCTURE

• Network of tree lined broad roads in all phases (like Jacaranda Marg,
etc.) provide greater connectivity
• Well maintained parks and public spaces in each pocket
• Green cover with large fully grown trees
• Metro connectivity with Rapid Metro
• Well inhabited areas with several villas, independent floors
development across these phases
CONNECTIVITYE STORY
• 5 mins from New Delhi
• 15 mins from Indira Gandhi International Airport
• 5 mins from DLF Cybercity – home to Fortune 500 MNCs
• 5 mins from DLF Downtown and DLF CyberPark
• Well connected on both sides from NH 48 and MG Road
• Some of the most reputed schools - Shri Ram School, Shiv Nadar
School, etc.
• Hospitals and medical facilities like – Narayana Super-specialty
Hospital, Neelkanth Hospital, etc.
• Well developed markets and commercial spaces like Galleria,
Qutub Plaza, Qutub Enclave, etc.
• Large business district of DLF Cybercity, Upcoming mixed retail
development like DLF Downtown.
• DLF Cyber park – a completely leased out and world class project
ready in close proximity.

19
 PAYMENT PLAN I Typical Plan

Sr. No Installment Description % Due of Sales Value

1 On Application 5 lacs
2 Booking Amount – Within 45 days of Application 10% (less Application Amt)

2a BBA registered post receiving Booking Amount

3 Within 120 days of Application 10%
6 On Application of OC 30%
7 On Receipt of OC 30%
8 On Offer of Possession 20%
Total 100%

1. GST as applicable
2. Stamp duty and registration charges as applicable
3. CAM – 3.5 Rs per square yard plus taxes (to be split equally between all 4 units on each plot)

20
 PAYMENT PLAN I Down payment Plan

1. GST as applicable
2. Stamp duty and registration charges as applicable
3. CAM – 3.5 Rs per square yard plus taxes (to be split equally between all 4 units on each plot)

21
THANK YOU