An Initiative By:

VAINY GOEL
BBA 3rd
4002
 Founded : 1945
 Founder : JRD Tata
 Headquarters : Mumbai,india
 key people : Ratan Tata,chairman
 Parent : Tata Group
• Subsidiaries : Jaguar and land
rover
• Products :automobiles and
engines
• Revenue :Rs.70,938.85
crores(2008-09)
• Net profit :Rs.1001.26
crores(2008-09)
• Original production was on locomotives.
• Tata’s are a family of Indian industrialists and
philanthropists.
• The family founded:
– Ironworks
– Steelworks
– cotton mills
– hydroelectric-power plants
• Are of their endeavors have been proved to be
crucial to India's industrial development.
 DESIRED AREA OF RESEARCH: Marketing
 Objective of the study
 To identify the key aspects of passenger car market in Punjab.
 To conduct a consumer survey and identify their perception about
Tata Motors.
  
 Research methodology
 Primary data was collected by the questionnaire based survey.
Secondary data was obtained from journals, magazines, newspapers,
books and of course the Internet.
 Research Instrument
 For doing the survey research, structured questionnaire with both
open-ended and closed-ended questions was used.
 Mode of Survey
The mode of survey was personal interview with the respondents during the
filling up of the questionnaires.
 Sampling
The sampling used for this study was probability sampling. Since the study is
only meant for certain specific categories within the total population (car
owners, in this case), a stratified random sample was used.
 Sample Size
A sample size of 100 respondents was used for the study.
 Sample Unit
This study was basically an opinion survey of the residents of various
neighbouring towns in Punjab.
 Place of Study
Punjab
1. Do you own a car?
60% = 0-3yrs
30% = 3-6yrs
10% = 6yrs & above
family experts journals
1. HIGHEST SELLING CAR SEGMENT ?
5 central insights that are critical to understand how
and to what extent, manufacturers can enhance
their brands and leverage..
 How consumers perceive brands : product

excellence and cost

 Rational consumers

 Better product cost more

 Weakly positioned brands

 Source of information and brand positioning

 Target age group 25-40 years
 More financing schemes for income group of

less than Rs.25, 000 per month

 he/she is looking for a change in design
 enhancing brand image
 the mileage aspect of the car
 Cosmetic parameters for color, space
 launch more of exchange schemes
While undertaking my final project and making this project I
was confronted with the following limitations:
 The constraint of time as I had only 6-8 weeks to complete

our project.
 An intended error on part of the respondent may have crept

in.
 Each and every individual’s perception is not same in a

particular aspect.
  

 It was not possible to go to each and every dealer to get the

questionnaire filled due to large population size.