Milk Tea Livres

Business Plan
May 3, 2020

For
Milk Tea Livres

Andres Soriano Avenue, Mangagoy, Bislig City Surigao Del Sur 8311
09363509442
Milktealivres@gmail.com
Andres Soriano Avenue, Mangagoy,
Bislig City Surigao Del Sur
8311

Jaylord Apa
Alexis john Balboa
Owner/Manager
 Executive Summary
• Business Logo
The word “Livres” in the store’s name is a French word, which means
“Books”. The logo of the store is for people to understand that catchy sign
of books and milk tea cup, which is made to be simple to instill curiosity in
the people’s mind.
 Milk Tea Livres is a partnership composed of 6 general partners. The
business is owned and managed by the partners itself. They contribute time,
money and effort for the realization of their dreams which is to become
entrepreneur in the competitive market.

The business will carry the name "Milk Tea Livres".

It is a store that will offer quality product and different
kind of service. The word "Livres" is a French word
means "books". The management includes the books in
the business to add different style and atmosphere in
the store, especially that our store will be located at
Andres Soriano Avenue, Mangagoy, Bislig City.
 It is our initiative to allocate the business near the schools and
establishment to encourage students and its neighborhood about our
product and service. This location lead us towards our major target
market which is the students which majority who loved readings
books and all who’s interested no matter what gender, religion and
age as long as we can provide satisfaction.

• Vision
To be the first milk tea store in Mangagoy, Bislig City
that will offer different experience than any other milk tea
stores. To be admired for the best tasting products
offered and unique services, and to be one of the
successful store in the year 2023.

• Mission
To inspire our customers by providing them a perfect
milk tea and inspiring books to read. To give them a
relaxing place to stay while enjoying our product and at
the same time, gaining knowledge from our books, and to
serve our customers better than anyone else does.
Individual Capitalization and Individual Contribution
December 31, 2020

Apa, Jaylord Php 470,000/Service

Balboa, Alexis John Php 230,000/Service
Php 700,000
Product and Service Plan

• Purpose of product
Milk Tea Livres will produce a special milk tea that contains certain
varieties of milk tea that provides a different experience to our wide
readers and milk tea lovers. We will be grateful to our customers for
choosing our unique milk tea that gives enjoyment and time to drink.

• Features
The milk tea will be having different flavors such as
Peanut Bubble Tea, Bourbon Milk Tea, Brown Sugar Oat-
Milk Tea, Winter Melon Milk Tea and Brown Sugar Milk
Tea. There are three different choices in size which is the
regular size, medium and large. Catchy elements and icons
will also be added to its physical appearance.
• Service Process
The customer will order the milk tea flavor that they like to the cashier
and will wait at the table. While waiting for their order, the customer can
read our books in our mini library inside the store for free. When the order is
ready the crew will serve the milk tea with a smile. We will also deliver to
those who ordered online with the minimum of six milk tea cups for free
within Mangagoy area only.

• Operational Plan

Milk Tea Livres will start its operations at 10 in

the morning. Our business operates with computer
personnel system, processing system and security
business, with the help of this system we can
operates our business organized, efficiently and
safety.
 A big part of our operations plan is to continue to serve
delicious milk tea and provide free books to read for our valued
customers. We have found out that milk tea has a selling point
in the market and it is the trends to young people nowadays. It
is beneficial for the students and people who are interested with
our product and service combining the pleasure of drinking and
fun time reading.

• Marketing Plan
The customers can be broken down into groups of
professionals and non-professionals who find pleasure in
drinking milk tea which is also in demand. In addition to
demographic, 50% of the target market of Milk Tea Livres
are students, both High school and College students in
Mangagoy, Bislig City. This target market has the
approximate population of 20,000. Convincing at least
40% of them, we can sell approximately 8,110 cup
annually. The business does not have any gender and
religion requirements or age bracket as long as we
provide satisfaction to customers.
• Marketing Plan
Milk Tea Livres can be broken down into groups of professionals and
non-professionals who find pleasure in drinking milk tea which is also in
demand. In addition to demographic, 50% of the target market of Milk Tea
Livres are students, both High school and College students in Mangagoy,
Bislig City. This target market has the approximate population of 20,000.
Convincing at least 40% of them, we can sell approximately 8,110 cup
annually. The business does not have any gender and religion requirements
or age bracket as long as we provide satisfaction to customers.

• Sales Strategy
• Throw a grand launching party for Milk
Tea Livres that will get us noticed.
• Leverage on our social media platform –
Facebook, Twitter, Instagram – to ensure
that we thoroughly advertise our
products and services
• Initiate discounts and give away during
special holidays and events.
Organizational Chart
General Manager:
Jaylord Apa
 

Marketing Manager Kitchen Staff Service crew

• Financial Plan
Start-up Cost
Name of Fee: Amount
Furniture and Fixtures P70,000.00
Equipment’s P60,000.00
Utilities P50,000.00
Supplies P120,000.00
Inventory P50,000.00
Salary and wages P120,000.00
Taxes and Licenses P50,000.00
Additional Funds P80,000.00
Total P700,000
 First Year Sales Projection

Month Projected Net Sales

1st Month 30,000.00
2nd Month 35,000.00
3rd Month 40,000.00
4th Month 50,000.00
5th Month 40,000.00
6th Month 60,000.00
7th Month 70,000.00
8th Month 50,000.00
9th Month 80,000.00
10th Month 70,000.00
11th Month 95,000.00
12th Month 100,000.00
Total Net Sales Projection
in First Year= 720,000.00
 Income Statement
End of December 31, 2021
 
Sales 720,000
Less: Cost of Goods Sold 120,000
Gross Income 600,000
Less: Operating expenses
Salaries/Wages 120,000
Utilities 50,000
Taxes and Licenses 50,000
Rent Expenses 100,000
Total operating Expenses 320,000
Net Income 280,000
 Balance Sheet
Assets
Cash 800,000
Supplies 120,000
Inventory 50,000
Furniture/Fixtures 70,000
Utilities 50,000
Equipment’s 60,000
Total Assets 1,150,000
 
Liabilities
Taxes and Licenses 50,000
Salaries and Wages 120,000
Total Liabilities 170,000
 
Equity
Capital 700,000
Net Income 280,000
Total Net Income 80,000
Total Equity 1,150,000
 
Product Design
Store Prototype

Kitchen

Cashier Desk
Dining Tables Rest Rooms

Staff Entrance/Exit

Book Shelves

Fire Exit
Entrance/Exit Window