SALES & DISTRIBUTION MANAGEMENT

ROUND 2

PONY INTERNATIONAL

PRESENTED TO
DR. MOHAN LAL AGARWAL

PRESENTED BY
Group 3
Aditya A : Kshitij M : Nakul S : Neha M : Tushar S
 AGENDA
About Pony International

Sport Land Group

Competitors

Distribution Process
• Making the Order
• Distribution Network
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 Pony International
1. PONY, a Classic American Athletic
Brand providing fresh alternative in a
market cluttered with similarity

2. One of the most iconic sports brands

in the 1970’s and 1980’s

3. Retail offerings:
• Athletic footwear
• Sports apparel
• Street wear

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 SPORT LAND GROUP

1. Sport land is one of the most successful retailers in the business of

total look, sport and lifestyle fashion of the Middle East

2. The business activity of Sport land began in 1986 with the opening of
the first retail outlet in Dubai.

3. Sport land runs 40 retailers are currently operative in UAE by 2010 &
estimates to expand to 58 by 2012

4. Brands Offered: Eastpak, Converse, Stingray, Stiga, Camelbak,

Blackstone, Guess footwear, Phat Farm

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 COMPETITORS

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 SUN & SAND GROUP

1. 50 diverse brands across various sports categories

through 80 outlets in 6 markets across ME
2. The most popular multi gender sporting retailer in
the region
3. Largest retailer and wholesaler of sporting goods
across ME.
4. Brands Offered: Timberland, Adidas, Nike,
Columbia, Arena, Vans, Dunlop, Kettler, Nautilus,
The North Face, Under Armour and York Fitess

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 RSH Limited
1. RSH Limited is the leading pan-Asian marketer, distributor
and retailer of international brand-names.
2. RSH Limited is one of Asia’s foremost sporting goods pioneers
3. Exclusive distribution rights to over 60 world-renowned
brand-names
4. Distributes these products in more than 40 countries through
a network of RSH-owned stores and third-party retailers
5. Brands Offered: Puma, Rbk, New Balance, Dunlop, Body
Sculpture, KSwiss, Speedo, Umbro, Wilson, Stadium,
Burberry, Lacoste, Nautica, Cat, Billabong, Jansport, Diesel,
Mango, Tagheuer

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 DISTRIBUTION PROCESS

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 Making an Order
New collection Catalogue is provided to Sport Land

SL places the order (10k, 15k, 30k pairs of shoes) as

per forecasted

Product arrive two months before going on shelf

Retailers place an order for their requirements

Product reaches retail stores before new season

launch

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 DISTRIBUTION NETWORK
PONY
International

Sport Land Group,

Middle East

Self Owned Stores: Third Party Retailers: Telephonic Order

1. City Sports 1. Go Sports (Corporate Clients –
2. Mega Sports 2. Ferrari Sports Large Orders)
3. Pairs 3. Etc.
4. Collection
5. Bico
6. IPanema
7. Etc.
Consumer
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 THANK YOU

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