Team Biographies
Rhonda Brauer
Managing Director, Marketing Practice
Burson-Marsteller Los Angeles
Rhonda Brauer has sixteen years of experience in marketing
communications and has helped launch, build and rejuvenate new
and existing brands for a variety of clients. She joined Burson-
Marsteller's marketing practice in 1998 and is part of the western
region leadership team.
Prior to joining Burson-Marsteller, Ms. Brauer was the consumer
marketing practice leader for Fleishman-Hillard in Los Angeles.
Clients included Sony PlayStation, Nestle, Pioneer Electronics, USA
Today, MGM Grand Hotel, Casino & Theme Park, Intrawest (ski
Burson-Marsteller
resort operator/developer), New York-New York Hotel & Casino,
Honda North America, and Leiner Health Products. She also worked
at Hill & Knowlton/Los Angeles, with clients including The Kellogg
Company, the Tourism Authority of Thailand, and the Office of
Traffic Safety.
During her tenure at Edelman Worldwide in Chicago, Ms. Brauer
directed activities in the food, pet food and automotive industries for
clients such as Star-Kist, Ore-Ida, 9-Lives, Meaty Bone Dog Biscuits,
Jerky Treat Dog Snacks, Tuffy's and Volkswagen USA, Inc. She also
served at the March of Dimes, developing fund-raising events and
generating corporate donations.
Ms. Brauer earned her bachelor of journalism degree from the
University of Missouri-Columbia School of Journalism. She is
married with two children.
 Team Biographies
Julie Chytrowsky
Senior Associate, Marketing Practice
Burson-Marsteller Los Angeles
Julie Chytrowsky is a senior associate in Burson’s Brand Marketing
practice and her work has included program development and
implementation for clients such as boxLot.com, Lincoln Mercury and
Qantas Airways.
Most recently, Ms. Chytrowsky orchestrated a highly successful press
event dubbed “An Evening of Cocktails and Collections” in New York
for online auction site boxLot.com. Top-tier media including
BusinessWeek, CNN, USA Today, Family PC and Newsweek attended
the event and participated in a live online auction. The event exceeded
client expectations and has garnered a great response from the media
in a crowded market.
Prior to joining Burson-Marsteller, Ms. Chytrowsky was with
Fleishman-Hillard, a full-service public relations firm in New York.
Burson-Marsteller
She worked on several consumer products within the Procter &
Gamble and Milton Bradley accounts. Her award-winning programs
include work on the test market launch of Swiffer and Milton
Bradley’s Family Game Night.
A favorite project was promoting Family Game Night during the ’98
holiday season. She landed two placements on the Rosie O’Donnell
show and was responsible for placing the Family Game Night 30-
second TV spot in an editorial context. The Hasbro president wrote a
letter after the air date stating that the Rosie O’Donnell segment for
Milton Bradley was “the best celebrity product placement ever.”
Prior to Fleishman-Hillard, Ms. Chytrowsky freelanced on an
important consumer event for Details Magazine and worked for two
years on the Cover Girl Cosmetics Account at Marina Maher
Communications, a full-service agency in New York.
Ms. Chytrowsky earned an undergraduate degree in Marketing
Communications from the Fashion Institute of Technology in New
York.
 Team Biographies
William P. Fasig
Chairman, U.S. Technology Practice
Burson-Marsteller Silicon Valley
Bill Fasig is Chairman and Managing Director of Burson-Marsteller's
Technology Practice. He joined Burson-Marsteller in 1997, and brings
clients over 16 years of experience in both the technology industry and
the US government. Mr. Fasig has extensive experience within the
technology and telecommunications industries in business strategy and
planning, corporate positioning and branding, marketing, government
relations, and international business development and communications.
Since joining Burson-Marsteller, Mr. Fasig has served as Global Client
Leader for both the Iridium and Sun Microsystems, Inc. worldwide
accounts, on behalf of both the corporate parent and their international
subsidiaries. Additionally, he has served as senior counselor and brand
strategist for Sun Microsystems Inc., Sun's JavaSoft division, , Sony,
Qualcomm's Eudora division , Motorola, and various other technology,
telecom, and public affairs accounts. In these various capacities, Mr.
Fasig has successfully led worldwide brand campaigns, strategic
planning efforts and business development on behalf of his clients; has
developed and led worldwide marketing and marcom campaigns
integrating disciplines from branding to general advertising, marketing
communications, public relations and public affairs; and has managed
international product roll-outs and worldwide public affairs and
regulatory lobbying campaigns.
Burson-Marsteller
Prior to joining Burson-Marsteller, Mr. Fasig was Director for
Worldwide Government Affairs and Business Development for Apple
Computer, Inc. During this time, he developed and managed Apple
Computer’s worldwide government relations and international business
development activities with government and quasi-government entities
in key markets; he established and ran Apple’s government and
corporate affairs offices in Asia and Europe; and was responsible for all
policy, regulatory, international trade, government and external relations
issues for both Apple’s corporate offices and international sites.
Mr. Fasig was a member of Apple’s market entry and business
development teams for the Asian and European regions, as well as
serving on the worldwide operations and manufacturing advisory group.
Mr. Fasig also served as Apple spokesman on all issues relating to
public policy or government issues, and was responsible for managing
all message development and positioning relating to public policy,
regulatory, and government issues.
Prior to his work for Apple Computer, Inc., Mr. Fasig served in both the
Department of State and the defense industry.
He also currently serves as an Adjunct Professor within the University
of Maryland Graduate School for Management and Technology, where
he teaches on international competitiveness and public policy
management.
He holds an M.A. in national security studies and international affairs
and government from Georgetown University and a B.A. in political
science from Wheaton College in Wheaton, IL.
 Team Biographies
Stephen Fox
Director, Media
Burson-Marsteller San Francisco
Steve Fox, a two-time Emmy Award winning television journalist,
joined Burson-Marsteller's Media Practice in the San Francisco office
in February 2000 after 20 years as a network TV news correspondent
at ABC. Fox reported stories from across the nation and around the
world for Good Morning America, 20/20, Nightline and other ABC
News programs. He covered the Fall of the Berlin Wall live from
Germany, interviewed Pope John Paul II on his plane en route to
America, and spoke with Madonna in Hollywood about her desire to
be a mother. He was GMA's lead correspondent at the Olympic
Burson-Marsteller
Games in Los Angeles, Sarajevo and Calgary and has covered
Presidential campaigns, debates and inaugurations.. Prior to joining
ABC, Fox was the original host and one of the creators of the
EVENING Magazine TV show at KPIX-TV in San Francisco.
EVENING became the most successful program of its genre in
television history, eventually syndicated in more than 140 TV markets
as PM Magazine. Fox began his journalism career as a Los Angeles
TV news anchorman and reporter after working as a writer and
photographer on a Santa Monica, CA, newspaper following his
graduation from Dartmouth College in 1970.
At Burson-Marsteller, Fox has contributed to the media relations
program for 3Com Corporation's global repositioning project, led a
successful broadcast media public relations effort for the Ford Motor
Company's Premier Automotive Group when it relocated to new
corporate headquarters in southern California and has worked on
accounts ranging from high technology to health care.
 Team Biographies
Keith Harmon
Managing Director, Media Relations
Burson-Marsteller San Francisco

Keith Harmon, a three-time Pulitzer Prize-winning journalist, is veteran crisis communications manager, he helped guide such clients
managing director of the media practice on the West Coast. Before as First USA Bank, Monsanto and AstraZenica's Salick Healthcare.
joining Burson-Marsteller, Keith headed the public relations
He directed the brand marketing program for Gloria Jean's Coffees
department at Publicis Dialog in San Francisco, where he worked on
(now Diedrich Coffee) and worked on a national branding program for
accounts ranging from health care to high technology to food
Hidden Valley Ranch Dressing.
products.
During his 25 years as a journalist, Keith was an assistant metro editor
Keith worked on the launch of Agilent Technologies, Hewlett-
at the Los Angeles Times, where he won three Pulitzer Prizes in five
Packard's highly successful $12 billion spinoff, and played a strategic
years for breaking news coverage. For 10 years before that, he was
media relations role in the launch of MVP.com, the sporting goods
deputy managing editor of the Los Angeles Times-Washington Post
company with John Elway, Michael Jordan and Wayne Gretzky. He
News Service, where he worked closely with the top editors at nearly
also is developing the media relations program for 3Com
600 newspapers. He was the lead editor on high-profile news stories
Corporation's global repositioning. Other technology and e-commerce
and directed the wire service's features and sports divisions. He
clients include carclub.com, Symantec and Switchouse.com. A
spearheaded the news service's coverage at two Olympics in 1992 --
the winter games in Albertville, France, and the summer games in
Barcelona, Spain.

Burson-Marsteller
 Team Biographies
Kay Hart
Managing Director, Technology
Burson-Marsteller San Francisco
Kay Hart is a veteran high technology marketing and communications
professional with more than 20 years of senior-level experience. As a
marketing strategist, she has been responsible for company and
product positioning, brand development and management, competitive
analysis, Web marketing, and direct marketing. Her expertise in
public relations at Fortune 500 hardware, software and semiconductor
companies is demonstrated in many of the industry’s leading
campaigns, as well as product and company launches. In addition,
Kay – through the auspices of her strategic marketing and public
relations firm, Hart Cooper Partners – coached technology industry
executive teams on the finer points of media relations and crisis
communications, among other full-service public relations programs.
During her 4 ½ year tenure as director of public relations at Sun
Microsystems, Sun moved from unlisted to third place in Fortune
Burson-Marsteller
Magazine’s annual survey of Most Admired Companies. Kay was
responsible for Sun’s image and awareness worldwide and helped the
company expand its international awareness via public relations. In
addition, she led worldwide communications and corporate marketing
functions, including several highly successful product introductions,
while serving as vice president of corporate communications at leading
independent software vendors Sybase, Inc., and Informix, Inc.
As a member of the management team that launched Illustra
Information Technologies, Kay helped establish the object-relational
database segment as the next wave of opportunity in the database
market. She was instrumental in creating Illustra’s leadership position
in that emerging market with external audiences, including press and
analysts. The work done to accomplish Illustra’s market-leading
position resulted in the acquisition of the three-year-old company for
$400 million.
Prior to moving to Silicon Valley in 1989, Kay was director of client
services for Regis McKenna Inc.’s Dallas office, serving clients
including Apple Computer, EDS and American Airlines. She earlier
held public relations and marketing positions at Texas Instruments and
Phillips Petroleum Company.
 Team Biographies
Lisa M. Kovitz
Managing Director
New York
Lisa Kovitz is a managing director in Burson-Marsteller's Brand
Marketing Practice. She comes to the agency with almost 20 years of
both broadcast and print media relations experience on behalf of
consumer products and services, ranging from soft drinks, snack foods
and high-end wines and spirits, to cosmetics, luxury goods and
automobiles.
Lisa brings the credo of "no stone unturned" to every project, unearthing
every possible news angle and media outlet to deliver the client's key
messages. Her relentless pursuit of news and feature coverage, as well
as an encyclopedic knowledge of pop culture/lifestyle trends, has made
her invaluable to both clients and colleagues.
Lisa joined Burson-Marsteller from Cairns & Associates, where she was
the senior vice president leading the agency's media practice. Her
award-winning video production projects for Frito-Lay and ThermaSilk
(a Unilever hair care line) were just a fraction of the dozens of broadcast
media relations assignments she supervised, helping this once small
niche "beauty" agency grow to a respected mid-sized consumer
marketing firm with a diverse client roster.
Burson-Marsteller
Previously, she was a Vice President in the media group at Hill and
Knowlton in New York, where she ran the Frito-Lay and Pepsi-Cola
businesses, which included more than seven major Super Bowl ad
campaign debuts, two news conferences with pop superstar Michael
Jackson and managing the infamous Madonna Pepsi-Cola commercial
debut. In her seven years with H&K, Lisa provided media relations and
client programming counsel to almost every major consumer marketing
client of the agency in offices around the world.
Lisa's prior experience includes account management and media director
positions at Dorf & Stanton, overseeing the Sharp Microwave Oven
business, running the Stolichnaya Vodka and ski industry association
accounts, as well as providing media relations support for all clients of the
agency. She began her career as the media director for Arbor House
Publishing, working with novelists Elmore Leonard and Irwin Shaw and
celebrity authors actress Ruth Gordon, writer/director Garson Kanin and
comedian David Brenner.
Lisa is a graduate of Syracuse University's S.I. Newhouse School of
Public Communications, with a degree in television/radio. She serves on
the board of Publicity Club of New York and is vice president of Women
Executives in Public Relations. She and her husband, Andrew Paoletti,
live in Ossining, N.Y., where he runs an antique Oriental rug business
(you should see their house!).
 Team Biographies
Bayard Saunders
Managing Director, Marketing Practice
Burson-Marsteller San Diego
With two decades of leadership experience in public relations, advertising,
direct marketing, information systems, research, strategic planning and
management, Bayard Saunders brings to Burson-Marsteller a wealth of
marketing expertise for the technology manufacturing, finance, service
and retail industries.
As a Managing Director in Burson-Marsteller’s Brand Marketing practice,
he is focused on both emerging companies in the “dotcom” space and
traditional brands evolving their e-commerce strategy. He is also on the
board of directors of the San Diego Internet Roundtable and the American
Marketing Association.
Prior to joining Burson-Marsteller, Mr. Saunders was most recently Vice
President, Marketing, for BoxLot.com online auctions and e-commerce,
the fastest growing shopping site in the Media Metrix Top 500, ranked #2
auction site by PCData Online, and #1 in Customer Satisfaction by
AuctionWatch. At boxLot.com, Mr. Saunders lead all marketing activities
including new business development, strategic alliances, ad sales and
customer relationship management. He negotiated strategic alliances with
TheGlobe.com, About.com, and Mail Boxes Etc.
Formerly, he was Executive Vice President, Chief Strategic Officer of
Bowne Internet Solutions, a division of Bowne & Co. (AMEX:BNE), and
Chairman of the Great Lakes Interactive Marketing Association. At
Bowne, Mr. Saunders was responsible all Strategic resources and
Burson-Marsteller
business development, the evolution of the Cadillac website, and the
award winning combination website/CD-ROM for Buick. He was the
architect of the first General Motors Intranet, and for Buick, he
engineered the first integration of a website and customer service call
center. He introduced strategy for the first electronic home banking for
Comerica Bank. He was also the architect of the first Kmart e-commerce
website, and the Brooks Brothers website. Also, he was responsible for
the strategic design of the first public relations "launch" of an automobile
online by an automotive company: the Regal.com webcast.
Mr. Saunders was instrumental in producing a series of live chats on
"interactive television" specials for ABC/Scripps-Howard, winning the
first Interactive Television award from the Michigan Association of
Broadcasters. Prior to that, he was Vice President, Strategic Director of
Media and Interactive Technology, at Ross Roy Communications,
Michigan's largest advertising agency, through the acquisition by
Omnicom (AMEX:OMC). There he founded the interactive group, and
was responsible for bringing the first American domestic automobile
manufacturer's website online; creating, developing and producing the
Chrysler, Dodge and Plymouth divisions' internet and kiosk-based
relationship marketing and merchandising programs.
Mr. Saunders earned his Bachelor of Science degree in Education and
Communications from Wayne State University, and a Master of Business
Administration degree in Marketing from San Diego State University. He
has served as Contributing Technology Editor for Hour Detroit Magazine,
and as the regular columnist/author of "Online" for The Big Idea
magazine. He has been a featured speaker nationally on the topic of
Internet advertising, online communications and interactive technologies.
 Team Biographies
Lisa Willet
Manager, Marketing Practice
Burson-Marsteller Los Angeles
Lisa Willet is a manager in Burson's Brand Marketing practice and her
work has included strategy and program development for clients such
as Tickets.com, Qantas Airways, Equity Toys, and The Balance Bar
Company.
Recently Ms. Willet orchestrated a highly successful and award-
winning new product introduction for toy manufacturer Equity Toys.
The aggressive media relations campaign, “This Little Piggy Went to
the Market,” launched Real Live Babe (RLB), an interactive plush toy
based on the movie character Babe, (which tied in with the release of
the Babe sequel, Babe: Pig in the City). Despite the lackluster reviews
of the Babe sequel, sales of RLB were strong due to the more than
1,300 broadcast and print stories generated. The program exceeded
client expectations and was directly responsible for toy sales.
Prior to joining Burson, Ms. Willet was with Cookerly & Co., a full-
service public relations firm in Atlanta, Georgia. She worked on
Burson-Marsteller
consumer, business-to-business and corporate accounts in areas such
as food, manufactured products, shipping, associations, non-profits,
retail and Internet sites. Her award-winning programs included work
with Quaker, CLAUS.COM Internet Site, Nedlloyd Lines, Bank
South, Georgia Association of Convenience Stores, and the Utilities
Protection Center of Georgia.
A favorite project was marketing grits during the 1996 Summer
Olympics in Atlanta. She created "The Official Grits Guide to
Atlanta," a publicity vehicle that more than tripled Quaker's return on
investment. It prompted sales of grits, visits to participating
restaurants, positioned the company as a major sponsor of the
Olympics (though it was not) and generated more than 22 million
impressions including front page of The Wall Street Journal, Delta
AirLines' Sky Magazine, Business Week Radio Network and
placements worldwide.
Ms. Willet earned a master's degree in public relations from Boston
University and holds an undergraduate degree in English & American
Literature from the University of California, San Diego. She currently
serves as an adjunct instructor at USC’s prestigious School of
Journalism.