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    Title: Kellogg's Strategy in India: Presented By: Nikesh Gadewar (1016)

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    Nikesh Gadewar
    Kellogg's has been present in the Indian market for 14 years but has struggled to gain much success. Some reasons for its failure include strategic planning issues, high prices, foods not being relevant to Indian habits, and the nature of its products requiring a long wait time for returns. Despite failures, the CEO is sticking to Kellogg's global strategy and not tweaking products for local tastes, believing this is a long term investment that will eventually lead to growth through brand promotion and nutrition programs rather than short term sales promotions.

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    Title: Kellogg's Strategy in India: Presented By: Nikesh Gadewar (1016)

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    Nikesh Gadewar
    83 views6 pages
    Kellogg's has been present in the Indian market for 14 years but has struggled to gain much success. Some reasons for its failure include strategic planning issues, high prices, foods not being relevant to Indian habits, and the nature of its products requiring a long wait time for returns. Despite failures, the CEO is sticking to Kellogg's global strategy and not tweaking products for local tastes, believing this is a long term investment that will eventually lead to growth through brand promotion and nutrition programs rather than short term sales promotions.

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    Kellogg's has been present in the Indian market for 14 years but has struggled to gain much success. Some reasons for its failure include strategic planning issues, high prices, foods not being relevant to Indian habits, and the nature of its products requiring a long wait time for returns. Despite failures, the CEO is sticking to Kellogg's global strategy and not tweaking products for local tastes, believing this is a long term investment that will eventually lead to growth through brand promotion and nutrition programs rather than short term sales promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    83 views6 pages

    Title: Kellogg's Strategy in India: Presented By: Nikesh Gadewar (1016)

    Uploaded by

    Nikesh Gadewar
    Kellogg's has been present in the Indian market for 14 years but has struggled to gain much success. Some reasons for its failure include strategic planning issues, high prices, foods not being relevant to Indian habits, and the nature of its products requiring a long wait time for returns. Despite failures, the CEO is sticking to Kellogg's global strategy and not tweaking products for local tastes, believing this is a long term investment that will eventually lead to growth through brand promotion and nutrition programs rather than short term sales promotions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Title: Kellogg’s Strategy in India.

    Presented by: Nikesh Gadewar (1016).


    About Kellogg’s
     Worlds largest producer of breakfast
    cereals/foods.
     Many successful brands.
     It has presence in 180 countries with $9

    billion outfit.
     Present in indian market since 14 years.
     Famous brand name, quality product, high

    rating in food processing technologies.


    Possible reasons for failure of Its
    strategy in India.
     It could not make much headway in Indian
    market for quite some years.
     Some observers cited faults in:

    - Strategic planning.
    - High prices.
    - Food habits of indians.
    - Unrelevant brands.
    - Nature of product neccesiates longer wait.
    CEO sticks to its strategy despite
    failures.
     No tweaking in products. ( to meet local
    taste).
     We make universal products.
     Global position and portfolio.
     Long term agenda on india.
     Can wait for ralatively longer break-even

    time.
     Invest in future growth.
    Brand promotion/Not sales
    promotion.
     Investment in advertising and promotion.
     Investment in Building knowledge about the brand.
     Brand awareness.
     Nutrition programme across schools. (reaching

    3lacs children).
     We don’t believe in price reduction activity and

    schemes.
     Our strengths are Brand, better quality, and

    differentiation.
     We belive in Brand building, advertising and

    nutrition programme.

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