Final Project

Workshop
By: Atik Aprianingsih,
DBA. and
Dr. Anggara Wisesa
Goals of MBA
• Professional MBA
• Providing necessary skills and knowledge required to
manage and grow business, especially in medium or
large size company
• Creating future manager

• Creative and cultural entrepreneurship

• Providing necessary skills and knowledge to start a
business in a creative and cultural industry and manage
and grow the new business.
• Creating future entrepreneur
About MBA Final Project
What is MBA ITB final project?
➔ Problem solving!
What do MBA ITB students do in their final project?
➔ Business case (focusing on 1 company/division/unit [YP/EMBA]
or own enterprise [CCE])
➔ Empirical Study/Research (focusing on business issue in 1
or more companies or industrial sector)
➔ Business Report (CCE)
Format Tugas Akhir:
PROBLEM SOLVING dengan format 4 chapters

Prodi MBA

Professional Track:
Entrepreneur Track:
YP/EMBA/ASEMBA
CCE
BLEMBA/INHOUSE
Case study on her/his
own business compare
to previous Business
Plan

PROBLEM PROBLEM
PROBLEM
Perusahaan SOLVING: SOLVING: Perusahaan
SOLVING:
Telah Established CASE STUDY INDUSTRIES/ Telah Established
Lebih Dari CASE STUDY Kurang Dari
SINGLE COMPANY MACRO LEVEL
3 Tahun atau 3 Tahun atau
Medium to Large Small to Medium
General Structure
(Problem Solving and Empirical Study/Research Formats)
1. Introduction
1. Background
2. Company Profile
3. Business Issue
4. Research Questions
5. Research Objectives
6. Research Scope and Limitation
7. Writing Structure

2. Business Issue Exploration

(may include literature review)
1. Conceptual/Theoretical 1. Literature Review
Framework 2. Conceptual Framework
2. Research Methodology
3. Analysis of Business Situation
4. Conclusion of the Business
Analysis
3. Business Solution
(may include research methodology, data analysis, and
result discussion)

1. Business Solution Alternatives 1. Research Methodology

2. Analysis of Alternatives 2. Data Analysis
3. Business Solution

4. Conclusion and
Implementation
1. Conclusion
2. Implementation Plan
Case Study Format
1. Introduction
• Background
• A narration of broad understanding of business situation in the
industry related to the business issue raised in the final project

• Company Profile
• General information about the company/division/unit
• Business scope of the company/division/unit

Business Issue
• A real business issue faced by the company/division/unit
• Supporting data to explain the issue
• The urgency for the business issue to be solved
1. Introduction
• Research Questions
• One or more questions to explore the business issue

• Research Objectives
• Explaining the goal(s) of the research conducted, usually is
corresponding with the research questions

• Research Scope and Limitation

• Explaining the scope and limit of the research

• Writing Structure
• Describing briefly what each chapter discusses
 2. Business Issue Exploration
• Conceptual/Theoretical Framework
• Explanation on the selected conceptual or theoretical
framework to understand why the highlighted issue
happens
• Criteria of a good conceptual framework: good balance of
rigor and relevance, i.e.: having sufficient theoretical basis,
and relevant to the actual existing business context

• Research Methodology
• Research Method (Explanation on the selected research approach
(qualitative/quantitative/mixed-method), and research method)
• Research Design (Explanation on steps to conduct the research starting
from problem identification, literature review, data collection (instruments and
data collection activities), and how the data is analysed)
2. Business Issue Exploration
• Analysis of Business Situation
• Detailed analysis on the data collected to answer the
research questions/objectives
• Root cause analysis by using information collected and
analysed to find the root cause of the problem

• Conclusion of the Business Analysis

• Discussion on the research findings to explain why the
highlighted business issue happens
3. Business Solution
• Business Solution Alternatives
• develop several solution alternatives that may help solve the issue.
• state all alternatives coming to mind, not only the most potential

• Analysis of Alternatives
• Selection process of alternatives
• All data, assumptions, criteria, calculations, arguments and other
analysis must be elaborated.
• The reason why a particular analysis technique is used must also be
elaborated
• the chosen alternative 🡪 the most optimum solution (feasible and having
most potential for application)
• Managerial implication
4. Conclusion and
Implementation
• Conclusion
• Conclusion of the overall research process, contains the main findings from
the study/answers to the research questions

• Implementation Plan
• Necessary activities, and how they are related to each other
• The people or unit(s) responsible for those activities
• Timing of the activities
• Resource Requirements: human, technology, monetary, and other
resources and support
• The flow of information, goods, and money happening alongside the
activities.
• The use of a flowchart diagram, and the standards of conducting project
management are highly recommended to illustrate the above items.
Empirical Study/
Research ( Multi
Companies or Industry
Level) Format
1. Introduction
• Background
• A narration of broad understanding of business situation in the
industry related to the business issue raised in the final project

• Company Profile
• General information about the company/division/unit
• Business scope of the company/division/unit

Business Issue
• A real business issue faced by one or more company/division/unit or
industrial sector
• Supporting data to explain the issue
• The urgency for the business issue to be solved
1. Introduction
• Research Questions
• One or more questions to explore the business issue

• Research Objectives
• Explaining the goal(s) of the research conducted, usually is
corresponding with the research questions

• Research Scope and Limitation

• Explaining the scope and limit of the research

• Writing Structure
• Describing briefly what each chapter discusses
2. Business Issue Exploration
• Literature Review
• The analysis of the related key concepts needed to build good understanding of
the business issue/research problem
• Not only definition of the concepts, but what related theories and previous
studies say about the discussed concepts and how one concept relates to the
others. This should be supported by review on previous researches findings.
• The overall structure of the literature review should depend on each research
needs
• Conceptual Framework
• Conceptual framework basically is the result of literature review activity, a
conceptual explanation related to the business issue/research problem that can
be used to answer the research questions/objectives
• A brief diagram of conceptual framework usually ends this chapter of literature
review to visualize the conceptual explanation
3. Business Solution
• Research Methodology
• Research Method
• Explanation on the selected research purpose
(exploratory/descriptive/explanatory), research approach
(qualitative/quantitative/mixed-method), and research method.
• Research Design
• Explanation on steps to conduct the research starting from problem
identification, literature review, data collection (instruments and data
collection activities), and how the data is analysed.
• Data Analysis
• Brief narration of data collection
• Analysis of the data to answer the Research Questions/Objectives
3. Business Solution
• Discussion
• Discussion on the research findings by elaborating theories, concepts, and/or
previous researches findings from the literature review
• Discussion on how the research findings can explain the emergence of business
issue/research problem, addressing the practical implication of the findings
• Business Problem Solving
• Objective Formulation
• Business Solution Alternative
• Conceptual model for business solution
• The reason why a particular analysis technique is used and managerial
implication involved must be elaborated
• All data, assumptions, criteria, calculations, arguments and other analysis
must also be elaborated.
• Strategy Mapping and Operationalization
• Implementation Plan
4. Conclusion and
Implementation
• Conclusion
• Conclusion of the overall research process, contains the main findings from the
study/answers to the research questions

• Implementation Plan
• Necessary activities, and how they are related to each other
• The people or unit(s) responsible for those activities
• Timing of the activities
• Resource Requirements: human, technology, monetary, and other resources
and support
• The flow of information, goods, and money happening alongside the activities.
• The use of a flowchart diagram, and the standards of conducting project
management are highly recommended to illustrate the above items.
Small Business Case
Format
Small Business Case
1. Introduction and 2. Business Exploration

1. Introduction
• Brief profile of the company
• the history of the company
• the industry, or scope of the business, of the company.

2. Business Exploration
• Business exploration through internal and external
analysis.
• As a basis to create a good business plan
Small Business Case -
3. Business Plan

• The marketing strategy

• Competitive analysis
• Design and development plan
• Operations and management plan
• Financial factors
 Small Business Case
4. Business Report

Operation
• Operation Production Chart
• In Flow Process
• Out Flow Process
• Problem that occurred
• Business Plan vs Realization

Marketing
• Target Market
• Positioning values
• Marketing Strategy
• Brand Management
• Promotion System and Activities
• Relation Activity
• Events
• Sales
• Marketing Expense
• Business Plan vs Realization
 Small Business Case
4. Business Report

Finance
• Revenue Comparison
• Financial Statement Analysis
• Balance Sheet
• Statement of Cash Flow
• Ratio Analysis
• Company Valuation
• Business Plan vs Realization

Human Resource
•  Recruitment
• Selection
• Compensation and Benefits
• Employee Assessment
Small Business Case
5. Conclusion

• The conclusion about the company performance based on the comparison of

business plan and existing business condition.
• Future plan of the existing business along with its timeline.
Grading
Final Project Grading
• Examiners
• Quality of the Content
• Quality of the Report
• Quality of the Presentation
• Quality of the Argumentation

• Assurance of Learning
• Integrative thinking 🡪on quality of content and report
• Communication skill 🡪 supervisory process
• Ethical responsibility 🡪quality of content and report and supervisory process
• Leadership 🡪on supervisory process
• Global awareness 🡪quality of content and report