Marketing Management

Assignment 1
MIDTERM
MARKETING MANAGEMENT

MARKET COMPETITION

What is Competition?

So, what does competition mean in the field of marketing? Competition is the rivalry between
companies selling similar products and services with the goal of achieving revenue, profit, and
market share growth. Market competition motivates companies to increase sales volume by
utilizing the four components of the marketing mix, also referred to as the four P's. These P's
stand for product, place, promotion, and price. Knowing and understanding your competition is a
critical step in designing a successful marketing strategy. If you are not aware of who the
competition is and knowledgeable about their strengths and weaknesses, it's likely that another
firm could enter the picture and provide a competitive advantage, such as product offerings at
lower prices or value added benefits. Identifying your competition and staying informed about
their products and services is the key to remaining competitive in the market and is crucial to the
survival of any business.
Process of Marketing in a
Pageant
• Target Audience is essential that your
contests are designed to attract your
ideal customers, not just contest
entrants. It’s the way to attract and
connect to the audience , that can build
a strong bound of relationship.

• Establish your goals and budget is one of

the way and process that can a pageant
be successful event , A clear and
quantifiable goal, combined with a set of
boundaries, helps your team make better
decisions as they plan and deliver your
strategy so things stay on track. Set the
goals and make it happen.
 Process of Marketing in a
Pageant
The Contest type is one of the process can catch a
audience , its like a product , the more in demand
is the more customer will purchase it .

Establish Contest Guidelines , creating your own

rules is one of the process in pageant that can help
the production run prettier than you think.

Promotion is the most important way and process in

pageant , it can supports and provide the needs of
your audience and will bring in more customers
amd ensure profitability of the contest.
Marketing tools to promote a Pageant

Pageant Directories 

Pageant Planet has a directory where

you can list your pageant and gain
exposure to tens of thousands of girls
looking for pageants in their area. Be
sure to include all the girls who
competed in your pageant, especially
if that girl is now competing in other
systems. Your pageant will be tied to
her profile so you can indirectly
market yourself.
Marketing tools to promote a Pageant

Business Directories  

Your pageant is a business and

girls might stumble upon it and
sign up. Look to Google and type in
"Business Directories" to get
started. List your pageant
everywhere from Yelp to Google
Businesses. At the bare minimum,
create a FaceBook Fan Page. My
wife looked up Miss Massachusetts
USA on Google to locate their
offices. If she looked online for their
information, I know that there are
others potential contestants doing
the same.
Marketing tools to promote a Pageant

Sororities 

Sororities are a great place to find

talent for your pageant. Most sororities
host fundraising pageants so they are
familiar with the industry.
Additionally, if you are a pageant that
gives scholarship money, you will have
a much better opportunity of getting
them to enroll because they are
already in college. If you don't have
scholarship money to use in your sales
pitch then be sure to highlight the
networking opportunities that
pageantry can bring. 
Marketing tools to promote a Pageant

Dance Studios

If your pageant has a talent or

optional talent phase then dance
studios can be a great place to
shop for contestants. Right away
you can overcome the objection of
potential contestants saying, "I
don't have a talent." Ask if you
can advertise your pageant at the
studio or pass along your
information to the studio's
dancers.
Marketing tools to promote a Pageant

Interviews  

If you have a reigning titleholder, get

him or her interviews! Get him or her on
the nightly news, inside the
newspapers, have him or her make a
guest appearance at a local event. Many
pageants think that just because she is
interviewed after she is crowned then
the media is no longer interested, but
you can cause the media to continue to
be interested by emailing them
regarding every appearance she does.
Your titleholder is your spokesmodel so
get her out there to promote your
pageant.
Marketing tools to promote a Pageant

Titleholder Appearances

If you have a reigning titleholder, be

strategic about the type of appearance you
get him or her scheduled for. You want to
have a good mixture of community service
and appearances that are in front of an
audience, like a high school, that could
bring you more contestants. Remember
that when your titleholder is booked for an
appearance where there could be potential
contestants, you want to go over your call
to action with him or her. Basically, a call
to action is saying at the end of your
speech, "If you want to compete for our
next pageant visit”
Marketing tools to promote a Pageant

Modeling Agencies

Partnering up with organizations

like modeling agencies can create
a win-win situation. For the
agencies offer to cross promote:
you send your girls to their
agency and they send their
models to your pageant or give
them a finders fee for any of their
models who want to compete.
Marketing tools to promote a Pageant

Instagram / FaceBook / YouTube 

Leverage social media to live stream.

You don't need expensive live
streaming equipment. You can live
stream your whole pageant, including
behind the scenes shots, with the free
app and your cell phone with the right
angles. You can also live stream your
pageant through our Fan Page and
reach 250,000+ people with a click of a
button. Create a free account to
unlock this feature
Marketing tools to promote a Pageant

Press Release

Write up a press release and

submit it to the local
newspaper and magazines.
This could get your pageant
information out there and
potentially bring new
contestants. I would not,
however, suggest PR Web. I've
tried this several times, spent
hundreds of dollars and saw
zero return on my investment.
Marketing tools to promote a Pageant

Integrity 

Treat your contestants right. If you do

not, they will tell others.
Unfortunately, I often hear about
contestants not receiving their
scholarship money, being mistreated
during appearances and fighting with
their directors. If you treat your
contestants right they will give
positive word of mouth press. If you
don’t, they will definitely give negative
word of mouth press.
Marketing tools to promote a Pageant
3 Paid Pageant Advertising

Website 

A website will cost you some money

upfront but the payout is residual. A
website that is designed
professionally and easy to navigate is
critical for your conversions. But,
what is more important than the way
your website looks is if people can
find it in the search engines. Website
design is a two-fold process that
needs to encompass a professional
design and SEO (search engine
optimization).
Production
Marketing tools to promote a Pageant
3 Paid Pageant Advertising

Production

The reason a lot of girls don’t take

new pageants seriously is the fact
that most of them are
unprofessional. Your pageant is a
production and if the production is
awful, girls are not going to want to
participate. The reason why the
Miss USA, National American Miss
and Miss America pageants
have such strong numbers is that
their pageants are very
professionally run.
Marketing tools to promote a Pageant
3 Paid Pageant Advertising

Pageant Planet

For the starting cost of $10 /

month, we have various ways that
you can advertise your pageant.
From social media shoutouts to
girls applying for your pageant
directly from this website. Create
an account to unlock our different
features.