A STUDY ON ATTITUE OF STUDENTS TOWARD

Entrepreneurship

R.RANJITH KANNAN

2017600134
 Advisory committee
 
Dr. A.ROHINI,
ASSOCIATE PROFESSOR (ARM),
1. Chairman AC&RI, EACHAGKOTTI,
THANJAVUR-614902

 
Dr. S. MOHANDAS,
PROFESSOR (SS& AC)
AC&RI, EACHAGKOTTI,
THANJAVUR-614902

2. Members
Dr. J.THILAGAM,
ASSISTANT PROFESSOR(AGRL. EXTENSION),
AC&RI, EACHAGKOTTI,
THANJAVUR-614902
CONTENTS

 Introduction
 Objective
 Methodology
 Conclusion
Career options after graduation

1. Higher studies
2. Competitive exams
3. Campus placement
4. Start your own business
5. Social services
6. Export & its assistance
Entrepreneurship

• Process of designing, launching and running a new business, which is often initially a small
business

• People who create these business are called entrepreneurs.

Who is an entrepreneur?

• Entrepreneurs are people who organize other productive resources to make goods and
services

• An entrepreneur is a person who organizes and manages any enterprise/business with

considerable initiative and risk
Why Govt. need them ?

Every successful entrepreneur brings about benefits not only for himself/
herself but for the society or country as a whole.

Entrepreneur's create customers or buyers because they are resourceful

They persist on discovering new sources of materials due to their innovative

nature
GOI Support for Innovation and Entrepreneurship in India
Start-up India -Since its launch in January 2016

Make in India initiative was launched in September 2014

Atal Innovation Mission (AIM)

Support to Training and Employment Programme for Women (STEP)

Digital India
 Scheme Promoted by Tamil Nadu Government

NEEDS (The New Entrepreneur cum Enterprise Development Scheme)

UYEGP (Unemployed Youth Employment Generation Programme)

Adopting incubators

Many subsidy for infrastructure

 Source: Randstad workmonitor survey(2017, April)

According to the Randstad Work monitor survey, 83 per cent of the

Indian workforce would like to be an entrepreneur, higher than the global
average of 53 per cent.

A stable business environment, market oriented reforms like raising of

FDI caps, implementation of GST, and key initiatives like Make in India
and Digital India are fostering a new aspiring and ambitious Indian,
Randstad India MD & CEO Paul Dupuis said.
 Source: Randstad workmonitor survey(2017, April)

The workforce in the age group of 45-54 years (37 per cent) are hesitant
to start their own business as compared to the workforce in the age group of
25-34 years (72 per cent) and 35-44 years (61 per cent).

Around 86 per cent of the survey respondents indicated that the

ecosystem to run a start-up was favourable in India and 84 per cent said the
India Government actively supports new start-up in the country and provides
a favourable entrepreneurial climate.
 Source: Randstad workmonitor survey(2017, April)

Around 76 per cent of the workforce from India stated that they would
like to work for a start-up, whereas 69 per cent indicated that they would
prefer to work for a small or medium enterprise or a privately managed
company, the report added.
Objectives

• To access students’ attitude towards entrepreneurship in TNAU,

Coimbatore

• To identify demotivating factors faced by students to become

Entrepreneurs
Data collection
 Primary data – structured questionnaire

Sampling Techniques
 Purposive sampling (sample size 70)

Tools
 Garrett Ranking
 Percentage analysis
Gender distribution

Number Gender Frequency Percentage

1 Female 31 45
2 Male 55
39
Total 70 100
Age distribution

Number Age Frequency Percentage

1 17-25 69 98.57
2 26-35 1 1.43
Total 70 100
Family Background

Number Background Frequency Total

1 Employed 28 40%

2 Commerce 21 30%
(Business Men)
3 Agriculture 21 30%

Total 70 100%
EXPERIENCE
experience

20%

80%
Student’s interest in starting or owning a business

No Response Female Male Family Total Percentage

Background

Agriculture Employed Business

1 Yes 18 30 16 19 13 48 68%

2 No 13 9 5 10 7 22 22%

Total 31 39 21 29 20 70 100%
The factors stimulating the young people

Motivating Factors Rank

Starting a business is the only chance to earn money for me I
To be my own boss/to be independent II
To change and improve the society III
To continue with family tradition IV
To do what I really want to do V
To gain reputation/recognition from society VI
For financial freedom VII
To help in creating employment VIII
The constraints that the young people face

INHIBITORS RANK

Access to finance-capital to invest I

Education, skills and training II
Lack of Business Support III
Social/cultural attitude towards(youth)entrepreneurship IV
Government regulations V
High risk of conducting business VI
Persons encouraging Entrepreneurship

Key Influencers Frequency Percentage

Friends 61 21
Teachers/Instructors 56 19
Entrepreneurs 51+7 17
Media(TV, Radio, Internet)coverage of business and 40 13
business people
Parents and family 36 12
Governments 40+7 14
Total 298 100
Persons discouraging Entrepreneurship

Key Demotivators Frequency Percentage

Friends 1 0.5
Teachers/Instructors 0 0
Entrepreneurs 6 3.5
Media(TV, Radio, Internet)coverage of business and business people 16+48 10

Parents and family 23+61 13

Governments 21 12
Total 176 100
Expectation of

Measures Rank

Better media coverage IV

Entrepreneurial education in Primary and high school II

Short term training given by entrepreneurs I

Promotion of entrepreneurship by role models III

Campaigns and awards V
De-motivators to engage in business for the students
Number Frequency Percentage

Access to finance-capital to invest 20 14

Lack of skills (confidence in my skills and experience) 11 8

Lack of required skills 15 11

Financial risks 35 24
I was afraid not being able to pay back my loan, credit or borrowed money 10 7
Corruption 26 18
Competition 6 4
Fear of workload 7 5
Fear of lack of Market Demand 13 9
Total 143 100
Suggestions

• The students need to be given updates through entrepreneurial workshops

and conferences in various fields to establish the new venture in the future.

• Integrate entrepreneurship related programs and activates in the established

curriculum across different subjects so that it may add value to all degree
courses.

• Promoting an entrepreneurial culture among young people

REFERENCES

Kalladi M.E.S, April 2017, A Study on Entrepreneurship Attitude Among College

Students, Mannarkkad, Kerala.

Elizabeth W. Kabui, Jackson K. Maalu,(2012), Perception of Entrepreneurship as a

Career by Students from Selected Public Secondary Schools in Nairobi.

Global Entrepreneurship summit (2017)

Indiafinding