Driving purity at specific outlets

in Faizabad city.

Name : Mohd Hamdan Under guidance of

Sales trainee Mr. Devendra Kumar (RSM)
SLMG Beverages pvt. ltd. Mr. Ajay Gupta (ASM)
Project Introduction
VISI COOLER PURITY
About Title

• Driving purity at specific

outlet list in assign
territory with reference
to A ,b , c, category.
 Category division of retailers through market survey

A B C

1. Jaiswal electrics 1. Vaishnavi chaat 1. Shivani shoping

2. Sundar bakers 2. Swastik bakers mall
3. Satyam gen store 3. Healthy store 2. Shiri om bakers
4. Suraj kirana store 4. Sharma general 3. Janki pan bhandaar
5. Vaishnavi store 4. Radhika sweets
general store 5. Chaurasia pan 5. Kamal kirana
6. Murari tea stall 6. Ganesh sweets 6. Akash general store
7. Om bakers 7. Vansh general store 7. Amul parlor
8. Shayam general 8. Maurya tea
store
9. Manish tea stall
 WHY IT IS NECESSARY
• Our slogan is JO DIKHTA HAI WO BIKTA HAI.
• Some retailers keep milk in the fridge if the packet breaks , it
will be give a very bad smell.
• Customer wants neat and clean product.
• Customer attracted.
• Its unplanned product.
 Q. why it is necessary ?
 For example when i am working on 55 outlets
and according to surway there are 40%
impurity in these outlests . Result was 60%.
• its about 22 fridge inpure
• for example when 1 outlet sell 500 cases pre year then
22 mul 500 = 12500
• Total 12500 case loss on avarage
 Area of project

Gandhi
Ashram
Raamnagar

Hanumangarhi

Modaha

Maqbara
 Distributor name
Shiv shankar traders (RTO) (Shusheel jaiswal)
1. Mr. Anchal srivastava MDE total outlets 113
• Factory road
• Highway
• janaura
2. Mr. Vaibhav Shukla MDE total outlest 138
• Raamnagar and maqbara
• Gandhi ashram to hanumangarhi
• Raibareli road
 Distributor name
• Vijay agency sadar (Mr.Saurabh)
1. Mr. Sujeet panday total outlets (99)
• Modaha
• roadways and civil line
• Railaway station and rikanganj
2. Mr.Aditya panday total outlets (156)
• Machli mandi
• Guptarghat
• Gaddopur
Number of outlet list vise

1. SHIV SHANKAR TRADERS

Mr. Vaibhav shukla MDE (43)
2. VIJAY AGENCY
Mr. Sujeet panday MD (12)

TOTAL OUTLETS = 55
Shiv gen store Raamnagar

This retailer comes in category

(A)
Yadav sweets modaha

It was the (c) category

outlet because he had stop
selling . after much
persuasion it started selling
again.
 results

Pre Anand bazar Post Anand bzr

Brand order
Jaiswal electric Naka Always pure
1 liter thumsup display at jaiswal electric
naka
(C) category satyam gen store naka
Swastik bakers ramnagar
He said, put the
product on the
front and take a
photo . after a lot of
work , he was
agreed in n-1.
Shankar mishthan bhandaar naka
hanumangarhi
pre post
Good day bakers naka pre and post
Total misuse at Amul parlour maqbara
 Goal of project
• SGA PURITY
• DISPLAY
• PRODUCT AVAILABILITY
• AVAILABILITY OF ALL RANGE
• INCREASING MARKET SHARE
• UNPLANNED PRODUCT
 Planning Part
• 5 step call
• Told the profit story (effects after purity)
• Told the benefits of purity
• Inform the success story on others retailers who did purity
• Stock check and take order
• Also discuss about range selling
• Tell him the impact of display
 Execution parameters
• Building good relationship with retailers
• Proper display
• Rack filling
• Must have SKU
• Range selling
• Solving problems
Avi tea stall maqbara (OYA) but no competitor
brand ,reason good relation
Display at vaishnavi chat bhandaar
Work on range selling at Suraj kirana store
Naka Faizabad
Pre rahul genral store Post rahul genral store
CHAURASIYA PAAN MODAHA
Always purity here at best price daily mart
naka
 Findings
• BBD complains
• Retailers Problems
• No tools for display
• Impurity
• Retailers demand ( stand, board ,hanger
banner , counter top )
 Recommendation
• The retailers is worried about the BBD
• Fulfill demand for tools ( Stand, hanger ,
board)
• There are some kind of demanding product
just like (coke diet) .
• SGA should be pull out from outlets where
misuse is happening.