TECHNOLOGY IN

HOSPITALITY INDUSTRY
WHAT IS THE ROLE
OF TECHNOLOGY IN
HOSPITALITY
OPERATIONS?
TOP 3 REASONS….
•CUSTOMER SATISFACTION
•MAKE THE OPERATIONS EASIER
•BUILD CUSTOMER LOYALTY
BACKGROUND….
• Long ago, hotels, motels and other
hospitality business occupied fairly simple
space in people’s lives—they were a place
for guest to lay their heads away from
home. But anyone who’s spent time in the
hospitality industry in the last several years
know that the role of technology in
hospitality business drastically expanded.
•In many cases, they’re becoming hubs of
activity unto themselves. Most of this
activity relies directly or indirectly on
technology, making Information
Technology (I.T) more important to hotel
operations and the guest experience than
ever before.
•Keeping up with the latest technology
trends is essential in the hospitality
industry, because the industry itself is
extremely competitive. This means that
those who fail to adapt can quickly find
that they are being left behind by hotel
and travel companies that have
implemented new approaches and new
ideas.
TOP TECHNOLOGY
TRENDS IN
HOSPITALITY
INDUSTRY
 • MOBILE DEVICE DOOR KEY
• Its fascinating that a function as simple as a door
key could undergo so much evolution. But the tool
that once started as a carefully shaped piece of
metal quickly turned into electronic key cards, and
is set to shed its physical form altogether. The next
evolution of the hotel key transformation it into
data on a guest’s mobile device.
• SERVICE AUTOMATION
• Self serve is in. Today, many guest prefer technology
over human interaction for simple task. Remote
check in and check-out options are becoming popular,
and some hotels are beginning to work with apps that
let guest order room service right from mobile
devices. There’s a whole range of basic guest requests
that can be automated with the right technology,
which frees hotel staff up for other activities that
enhance the guest experience. And the trend is only
going to accelerate.
• GUEST APPS
• The vision of the connected guest entails nearly every aspect
of the guest experience. Something as complex as that needs
a single hub from which to operate—and guest apps for
personal mobile devices are the natural place to host all of
these functions. A smartly designed guest app everything
from the deal notifications to hotel services to loyalty
programs.
• Ex: If you see a guest used the group rate for a conference,
you could use the app to electronically send your guest the
event itinerary, complete with a map of meeting spaces
where sessions be held.
• TECH LOUNGES
• A place where guest cab get-out of their rooms
but still access WIFI to relax or get work done.
It’s not just about staying overnight when it
come to hotels.
• The use cases for technology in hospitality seem
to grow every year, and savvy hospitality
business are transforming these guest desires
into stylish semi public spaces where guest can
engage tech in their terms.
• TECH ENABLED-MEETING SPACES
• Business people often arrange meetings, conduct presentations
and organize conferences. In order to provide them with the best
experience, technology continues to play increasingly important
role.
• Meeting spaces are not just notepads, chairs and big drawing
boards; advanced technology equipment will be able to make
multimedia presentations and video conferences easier and
quicker.
• The modern meeting space has evolved. No longer is it about
tables and chairs and nice serving carts. Modern meetings run on
technology. Business people need to make multimedia
presentations and video conferences remote attendees—
sometimes both simultaneously.
• FIXED-MOBILE CONVERGENCE
• Imagine a guest arrives at your hotel and pairs his
mobile device to his room phone. Now he can use his
mobile to control the TV and the sound system,
perhaps even blinds. He can use it to request wake up
call if he finds himself out late. You can let him know
that his dry cleaning is ready, even if he’s across town
at a meeting. And if he needs to take his call from
your lobby into a cab so he doesn’t miss a meeting—
the handoff from WIFI to 4G or 5G is seamless.
• CHATBOTS & ARTIFICIAL INTELLIGENCE

• Hotel Chatbots are the modern-day equivalent to a

concierge, and one of the latest technologies being
used to improved experiences. Guest can check-in,
check-out, make reservations, and even ask for local
restaurant recommendations.
• Chatbots are able to understand simple questions and
provide answer almost instantaneously, taking the
burden away from customer service staff improving
the experience of the customer.
• While Artificial Intelligence (AI) learn about customers
using its data analytics platform that helps hotel staff to
create a better frame of customers. Utilizing full potential
of AI software, they can capture gamut of information
about:
-Customer Purchases
-Travel Choices
-Journey Patterns and Itinerary
-Location Preferences
-Hotel Rating Inquiries
-Payment Methods
• VIRTUAL REALITY
• Virtual reality is a computer technology, which
utilizes images, sounds and physical sensations
to make users feel as though they are physically
present in a virtual world. Virtual reality
technology typically makes use of VR headsets
and this equipment enables users to look
around and immerse themselves in digital
environment.
• AUGMENTED REALITY
• It is similar way to VR Technology, but is even more
accessible, typically requiring little more than access
to a smartphone and the internet.
• Emerged as an important concept within the
hospitality industry in recent years, because it allows
hotels and other related businesses to enhance the
physical environment they are selling (hotel rooms),
or enhance the experience of exploring the
surrounding area.
Examples of Augmented Reality

•Interactive Hotel Rooms

•Augmented Hotel Environments
•Beacon Technology
WE SHOULD REMEMBER……

WE NEED TO THINK BEYOND

TRADITIONAL AMENITIES, AND
START OFFERING AMENITIES THAT
EFFECTIVELY UTILIZE THE LATEST
AND GREATEST TECHNOLOGY.
THANK
YOU