MANAGEMENT

Introduction to Business
Part 2 of 2

Mya Myo Chel

MBA (YIE),
Adv; Dip; in Business Management (ABE, UK)
 Business Functions
A process or operation that is performed routinely to carry out a
part of the mission of an organization.
 Marketing Management
“The management process which identifies, anticipates
and supplies customer requirements efficiently and
profitably” (CIM)

1. Marketing Mix
2. STP
3. Product
4. Price
5. Place
6. Promotion
 “A planned mix of the controllable elements of

a product's marketing plan commonly termed as 7Ps.

Marketing Mix
STP
( Segmentation, Targeting & Positioning)
 The Product
• Material Goods
• Intangible services
• Locations (e.g. tourists destination)
• People ( e.g. Rock Stars)
• Ideas (e.g. ecological awareness)
• Combinations of the above
The Price

1. Cost-Based Pricing

2. Competition-Based

Pricing

3. Demand-Based Pricing
The Place (Distribution)
The Promotion
Promotion Mix
 Human Resource Management

“The management of the various

activities designed to enhance the
effectiveness of an organization’s
workforce in achieving the
organization’s goals”
 Human Resource Planning
1. Employee Resourcing - Recruitment & Selection

2. Employee Developing – Training & Development

3. Employee Relations
 Accounting
(Basic Terms)
■ Sales Revenue = Volume of Goods sold x Average Selling Price
■ Total Cost of Production = Fixed Cost x Variable Cost
■ Profit = Sales revenue – Total Cost
■ Break even = Sales Revenue = Total Cost
■ Working Capital =Current Assets – Current Liabilities
■ Budgeting
■ Cash Flow Forecast
Financial Statement

1. Profit & Account

2. Balance Sheet
3. Cash Flow Statement
Financing
Business/ Product Life Cycle
THANK YOU!