Chaudhary Charan Singh

National Institute of Agricultural Marketing

(An autonomous organization under Ministry of Agriculture and Farmers' Welfare, Government of India)

NINJACART
- Company
Overview
- Supply & Presented by : 
 PAWAR PRAJAKTA PRAKASH
Value chain  PRANAV ADITYA REDDY
 PRADEEP
 PRATYUSHA CHAKMA
 PRERONA BARUAH
 PRITHWIRAJ MAJUMDER
 RAHANE ANIKET APPASAHEB
 RAHUL PRASAD
 Growth journey
Overview

• Ninjacart is India’s largest fresh produce supply chain

company.
• Vision is to create a platform enabling increased benefits for
farmers, retailers, and consumers.
• Equipped to move 1400 tonnes of perishables in 12 hrs.

Head quarters CEO Collection Revenue

• Bangalore • Thirukumarn centers • $ 576.5
Nagarjuna • More than millions
200

Growth and Development

Investors
• Source from
• Work with
Indian
Villages
farmers
• Supply • Move • Operational
fresh fresh produce in 7 major
produce to everyday, cities
retailers pan India
 SUPPLY CHAIN OF NINJACART

FORECASTING FARMER COLLECTION DISTRIBUTION

PRICING FULFILLMENT RETAILER
HARVESTING CENTRES CENTERS
CENTERS

Forecasting: Weekly forecasting is done and customer growth plan is published.

Analytics combine growth plan with historic demand data and market conditions to prepare weekly sales and
procurement forecast at SKU level.
Pricing: Product prices are collected from various markets, a day before the delivery date. This price information
is then used to set the purchase and selling price simultaneously to avoid price risk.
Farmer/Harvesting: Based on the order, the farmer harvests the produce, grades as per Ninjacart quality
standards and brings it to the nearby collection centers.
Collection centres: After arrival, items are checked for quality, weighed and transferred to crates in front of the
farmer to ensure transparency.
The farmer gets a receipt immediately and money is transferred to his bank account in 24 hours.
Items are batched and loaded in the truck enabled with real time tracking .

Fulfillment centers: Items arrive from collection centers to fulfillment centers and then moved to inventory.
They are batched, distribution center wise as per the customer demand using inhouse queuing technology
.
Distribution centers: After arrival, items are picked and packed as per orders. Mini trucks are loaded and they
reach various retailers. Mobile phones issued to drivers to manage deliveries. They collect empty crates and cash
from customers and deposit in the distribution centres.
 Value Chain
100% RFID powered supply chain
Traceable Complete transparency
food

Tomorrow Accommodates the flexibility of needs and delivers a frictionless movement of goods
ready ERP Mobile ready ERP also ensures use zero paper

Demand Forecasting to 97% and reduce the overall wastage to 4%,

Reduce the overall wastage to 4%
Forecasting

Price Multiple market intelligence tools and machine learning algorithms help us predict
market prices and help farmers plan harvest accordingly
Intelligence

Indigenous route optimization and utilization help keep load factor at 92%
Connected Move the produce from farm to store within 14 hours) at a cost almost 1/3rd of the
Logistics traditional supply chain

Cashless and instant payment in the hands of the farmer on the same day
Social Helped farmers avoid borrowing money from Mandi traders, who charge exorbitant
security interest.
 KEY TAKEAWAYS

Task of
PowerPoint We distributed our As the research and
presentation on Preparing PPT on this task by bifurcating preparation of presentation
Ninjacart an topic augmented our our team into smaller presentation was boosted our The task boosted
emerging fresh presentation skills as groups and once raw going on creative skills as our 'Team spirit'
produce startup in we involved various data was assembled simultaneously it we tried to think and garnished our
supply chain help us tools for making ppt we as a team helped us utilize our differently for the 'communication
get a clear picture of like flow charts, contemplated on time efficiently and things that we skills' in a better
how supply chain infographics and that.It surely boosted helped us get out of were finding way.
company operates in different templates. our team spirit and the procrastination
the market. skills. mode. difficult to
proceed at.
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