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  • A Group Presentation ON: Star Group Pvt. LTD

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    A group of 6 people presented on Star Group Pvt. Ltd., which is launching a new makeup kit brand called Blush Rush. The presentation outlined the brand, products, target market, positioning, differentiation, pricing, markets, promotion, distribution, and stock keeping units. The target market includes traditional consumers, new entrants, beauty addicts, and beauty experts ages 13 and older across gender, race and income groups located all over India, mainly in urban areas.

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    A group of 6 people presented on Star Group Pvt. Ltd., which is launching a new makeup kit brand called Blush Rush. The presentation outlined the brand, products, target market, positioning, differentiation, pricing, markets, promotion, distribution, and stock keeping units. The target market includes traditional consumers, new entrants, beauty addicts, and beauty experts ages 13 and older across gender, race and income groups located all over India, mainly in urban areas.

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    12 views13 pages

    A Group Presentation ON: Star Group Pvt. LTD

    Uploaded by

    monster
    A group of 6 people presented on Star Group Pvt. Ltd., which is launching a new makeup kit brand called Blush Rush. The presentation outlined the brand, products, target market, positioning, differentiation, pricing, markets, promotion, distribution, and stock keeping units. The target market includes traditional consumers, new entrants, beauty addicts, and beauty experts ages 13 and older across gender, race and income groups located all over India, mainly in urban areas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    A GROUP PRESENTATION

    ON
    STAR GROUP PVT. LTD.
    PRESENTED BY Saurabh Gohil. (10)
    Amit Kumar. (21)
    Rushikesh Memane.(24)
    Sneha Singh. (37)
    Sanket Solanki. (38)
    Harshal Taralkar. (39)
    BRAND

    Blush Rush
    PRODUCT
    We are launching a makeup kit, which
    includes
    TRADITIONAL CONSUMER
    NEW ENTRANT
    BEAUTY ADDICTED
    BEAUTY EXPERT
    TARGETING
    1. AGE GROUP. - above 13 years
    2. RACE – ALL
    3. GENDER – ALL (SPECIALLY FEMALE)
    4. INCOME GROUP – MIDDLE CLASS
    AND UPPER CLASS
    5. LOCATION – ALL OVER INDIA
    (MAINLY URBAN AREAS)
    POSITIONING
    Natural and safety conscious

    Blush Rush
    DIFFERENTIATION
     Easily available at every locations.
     Create good relations with consumer by
    providing after sale services.
     Also provide product according to the demand
    of customer.
     Quality products and provide discount on
    special occasions.
     Fast delivery.
    PRICE
    Traditional makeup kit - ₹ 1,699/-
    Basic makeup kit - ₹ 1,499/-
    Professional makeup kit - ₹ 3,499/-
    Customized kit -
    MARKET IN WHICH WE SELL THE
    PRODUCT
    We sell the product in metropolitan cities.
    Specially in Mumbai market there are large
    numbers of consumers available.
    In this place we also get professional customers
    and easily promotion availability.
    PROMOTION
    Through social media influencers.

    Advertisement.

    Promoting through beauty boutiques.


    DISTRIBUTION

    Through selling websites.

    Through beauty boutiques and retailers.

    Open warehouses which allows to


    maintain supply chain.
    STOCK KEEPING UNIT
    PRODUCT CODE TYPE CODE COLOURS CODE SKU

    Foundation FDT Traditional Consumer TC 10 shades 10SH FDTTC10SH


    Foundation FDT New Entrant NE 05 shades 05SH FDTNE05SH
    Foundation FDT Beauty Addicted BA 15 shades 15SH FDTBA15SH
    Foundation FDT Beauty Experts BE 20shades 20SH FDTBE20SH

    Compact CMT Traditional Consumer TC 05 shades 05SH CMTTC05SH


    Compact CMT New Entrant NE 03 shades 03SH CMTNE03SH
    Compact CMT Beauty Addicted BA 08 shades 08SH CMTBA08SH
    Compact CMT Beauty Experts BE 12 shades 12SH CMTBE12SH

    Lipstick LSK Traditional Consumer TC 10 Colours 1OCS LSKTC10CS


    Lipstick LSK New Entrant NE 06 Colours 06CS LSKNE06CS
    Lipstick LSK Beauty Addicted BA 15 Colours 15CS LSKBA15CS
    Lipstick LSK Beauty Experts BE 20 Colours 20CS LSKBE20CS
    THANKS
    for
    LISTENING

    ANY QUESTIONS ?

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