Color Psychology

What is Color?

 Color is the aspect of things that is caused by differing qualities of light being
reflected or emitted by them.
The effects of colors on behavior

• Its effect of sense

• It can change our mood thinking performance action and
cause reaction
How Pixar matches colors with emotions for the movie Inside
Out.
What are the different Types of Colors

 1. Primary colors. Red, yellow, and blue colors at the three ends of the triangle of
color chart are known as primary colors
 Secondary Colors. Secondary colors are formed by mixing two prim colors in the
equal proportions. Green orange and purple colors in color chart secondary colors.
 3. Intermediate Colors. When the primary color is mixed with an adjacent
secondary color, an intermediate color it formed
the physiological effect of color

 Warm Colors
Warm colors consist of orange, red, yellow, and
combinations of these and similar colors. As the name indicates, they
tend to make you think of warm things, such as sunlight and heat.
 Cool Colors
Cool colors are typified by blue, green, and light purple. They
can calm and soothe. Where warm colors remind you of heat and
sunshine, cool colors remind you of water and sky, even ice and snow.
 Warm Colors
 Throughout the year, as the seasons change, the human mind uses color to connect
itself with the look of the landscape at the time. Often, in the height of summer,
we find ourselves pining for the trees to turn to the oranges and browns of the
autumnal months that signal cooler times are on their way.
 During the winter months, when darker colors such as black, deep blues and
particular shades of grey washout the longer nights, we begin to look for colors in
the world around us to tell us that warmer times are coming. In effect; we are all
guided through the year by the colors of the seasons.
 Cool Colors
 As seen in the previous chapter, seasonal changes are often signified to the human mind by the colour
shift that we see in the natural environment. In the height of summer, when temperatures are soaring to
the mid to high twenties, the thought of cooler weather or cold drinks often make us feel more
comfortable in the often uncomfortable heat.
 The clothing industry tactically markets its colors in summer differently to how it does in winter. Colors
in the summer are often paler, in “baby” shades rather than the more striking, bold colors that we see
when the months are colder.
 These colors don’t just make us feel cooler because they are less intense to look at, but actually hold less
heat than dark colors, such as black, that hold more heat and therefore make us feel hotter when we wear
them.
 It isn’t just the clothing industry that uses cool colors in a tactical fashion, however. Certain healthcare
environments use cool colors in waiting areas or particular wards because of the effect that they can have
on patient behavior.
Color Psychology

 Red Color Psychology

Red is a primary color. It represents passion, warmth,
sexuality, but it is also known as a color that stands for danger, violence, and
aggression. Red sits between violet and orange on the color wheel. Colors that are
similar to red are rose red and red orange.
 Green Color Psychology
Green is a secondary color. It is made by mixing equal parts of
blue and yellow. It sits between yellow and blue on the visible
spectrum.Green is a dominant color in nature which represents natural
and forestial environments. Out of all the colors on the color wheel,
green is regarded as the most restful and relaxing color for the human
eye. Green symbolizes harmony, tranquility, peace. As a soothing,
relaxing color, it enhances stability and endurance. It is most often
associated with growth and renewal, and it promotes optimism,
hopefulness, and balance.
 Color Blue: Psychology
Blue is one of the three primary colors. It sits between violet and
green on the color wheel. Colors that are similar to blue are dark blue,
blue gray, blue green, midnight blue.Color blue is non-confrontational;
it promotes peace and tranquility. Some of the descriptions for color
blue include calmness and serenity.
Blue is often described as peaceful, tranquil, and even orderly. This
may be due to our perception of oceans as blue. For some people, blue
can appear as a mentally soothing color.
 Brown Color
Brown is a mix of red and green color, with a low saturation. It
sits between red and yellow on the color wheel. Colors that are similar
to brown are orange, yellow and green. Color brown is usually
associated with resilience, probably due to its earthy tones. It is viewed
as a color that provides safety and security. It improves our lives by
reminding us about the things that are most important-our connections
to earth, home, family. Therefore, it inspires us to appreciate the small
things in life.
 Orange Color Psychology

 Orange is a combination of red and yellow. Red is filled with energy

and stimulation, and yellow is responsible for the happiness and
cheerfulness. It is a more active color because it makes us react by
gut feeling, and we feel at that particular moment.

 It is the color that gives you shelter in though moments, by not

allowing you to sink into grief or disappointment. It brings a high
degree of positivism, always rejuvenating us in the most difficult
moments. The great and invigorating benefits of the orange color
 Yellow Color Psychology
Yellow is a primary color. It sits between orange and green on the color
wheel. Being associated with the sun, it stands for optimism, joy,
enlightenment, but also for duplicity, cowardice, betrayal. Colors that relate
to yellow are yellow-green and orange. Yellow is associated with the intellect,
logic; it has the ability to improve analytical thinking. It is also linked with
cheerfulness, happiness, optimism. It inspires hope, enthusiasm. Yellow
fosters positive way of thinking, as well as a thirst for knowledge. Its
creativeness focuses on mental aspects, it inspires new ways of thinking and
acting. As a practical color, it directs our thoughts to finding solutions to
problems, rather than encouraging daydreaming about ideal life.
 Purple Color Psychology
 And so we arrive at our first secondary color. A beautiful mixture of red and blue,
purple sits exactly halfway between the two on the color wheel, though varying
each amount can result in new shades. The word for purple is an entry in a long
linguistic chain of variation, from the Old English purple, the Latin purpura, and
the Greek πορφύρα or porphura. The last describes a purple dye manufactured in
the classical era in Tyre. This era, spanning from eighth century BC to sixth
century AD, prized this purple dye for its persistence, as it became brighter with
exposure to sunlight and weathering rather than fading as many colors did. It’s
even been suggested that Phoenicia itself means “land of purple!”
 White Color Psychology
White is the lightest color, meaning purity, innocence, and integrity.It
was worn, even from antiquity, by high priests or in very important
rituals. It is still a imperative color in the marriage process, used to
depict the purity of the future wife. It is considered to represent
perfection, as it is the purest and most complete color. It is the color
that represents new begging and erases any trace of past actions. It is
like a piece of white paper not being written yet. It leaves the mind
open and free to whatever it might create in the way.
 Black Color Psychology
 Black can have a different symbolic meaning for everyone and every individual can
have a different reaction to the color. In Feng Shui black has a way of harmonizing
your home, office, and other environments. It can be associated with the water
elements and evokes power, mystery, and calm. It even can have a grounding effect
when it is used sparingly. The color black has some powerful effects and can be
associated with a sophisticated lifestyle, just think of a person wearing a little black
dress or a formal dinner suit. Black is also associated with depression because it can
close in on use and take the positive aspects out of life, pushing us towards
disappointment and the black or negative aspects of out life. The positive traits of
black include protection and comfort, as well as, strong, contained, formal,
sophisticated, seductive, mysterious, endings and beginnings. With negative traits
being aloof, depressing, pessimistic, secretive, and withholding.
Thank you