156.

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ASSESSMENT 3 RECAP

GROUP WORK Wellington Campus

CHECKLIST BEFORE YOUR
SUBMISSION

• The final plan should be at least 3,000 words (excluding title page, table of contents,

references, and appendices) and must follow APA in-citation and reference guidelines.
• Please include a title page, reference list, and appendices if applicable.

• Charts, figures, and tables should appear in the appendices and not in the main text.
• You need to submit the final IMC plan as a Word and Powerpoint document via Stream.
Are you still confused with the structure of your plan? Please check this link out.

https://owll.massey.ac.nz/assignment-types/business-report-structure.php

Business report structure

There is no single, standard format for business reports so you

should always refer to your assignment instructions, or ask your
lecturer directly, for guidance about required sections. If your
instructions do not indicate what sections are required, then the
sections outlined below are a sensible default. Business reports will
usually need a reference list, and may also need a title page, table of
contents, and/or appendices.
SECTION 1: PRODUCT /
SERVICE FEATURES

What product/service you are you going to do marketing?

What do the readers need to know about your product/service?

Brief company's Product / service

history description
 SECTION 2:
IMC PLAN PROCESS

What is the main purpose of this section?

• Target market
• Campaign objectives
 SECTION 2 (CONT.)
Have you included all 3 stages
of the process?

1 Pre-launching stage

2 Launching stage

3 Post-launching stage
 SECTION 3:
MARKETING
COMMUNICATIONS

How and when will the campaign be implemented?

It is necessary to messages create messages for each launching

stage (pre-launching, launching, and post-launching stages).

 SECTION 3 (CONT.)
Have you had all these 3
following parts?

1 Message content

2 Marketing mix elements

3 Media channels
 SECTION 4:
EVALUATION

Which method(s) are you going to utilize to measure the

success of your campaign?

 SECTION 4 (CONT.)
Textbook, chapter 12 and other academic sources might be helpful.

CHAPTER 12

Advertising testing,
campaign tracking and
synergistic effects
 https://www.reallygreatsite.comhttps://owll.massey.ac.nz/assignment-types/oral-presentation.php

NOW, IT'S TIME TO VISUALIZE

YOUR MARKETING PLAN!

We highly appreciate all your effort

and creativity!
THANK YOU FOR JOINING US UNTIL THE END
OF THIS "TRICKY" SEMESTER
May the best be with you, always!