PRESENTATION

ON
MAX
RETAILING IN INDIA

 Retailing is one of the pillars of the economy in India and accounts

for 35% of GDP.
 The retail industry is divided into organized and unorganized
sectors.
 Organized retailing refers to trading activities undertaken by
licensed retailers, that is, those who are registered for sales tax,
income tax, etc.
 Unorganized retailing, on the other hand, refers to the traditional
formats of low-cost retailing, for example, the local kirana shops,
owner manned general stores, convenience stores,etc.
 India has topped the A.T. Kearney’s annual Global Retail
Development Index (GRDI) for the third consecutive year, maintaining
its position as the most attractive market for retail investment.
 In the past decade, international companies entering India (Levi’s,
Pepe, Tommy Hilfiger, Marks and Spencer, Mango) have generally
offered moderately priced to expensive items.
 They have aimed for the upper-middle and rich classes of Indian
society.
 The phenomenal success of Big Bazaar, Pantaloons version of Wal-
Mart, is proof that there is enormous potential in providing products
and services to middle class of consumers.
APPAREL RETAIL IN INDIA

 According to this years Global Retail Development Index India is

positioned as the leading destination for retail investment.
 AT Kearney has estimated India’s total retail market at US$ 202.6
billion which is expected to grow at a compounded 30 percent
over the next five years.
 With the organized retail segment growing at the rate of 25-30 per
cent per annum, revenues from the sector are expected to triple. 
 Max, the largest value fashion retailer in the Middle East offers
fashion clothing, footwear, accessories and household products
at amazing value, all under one roof.
 Max’s parent company is Landmark group, an international,
diversified retail conglomerate.
 The Landmark Group has a diverse portfolio of retail and
hospitality brands. One such retail brand is Max apparels.
 Max caters to the young aspiring adult who is fashion conscious
and is exposed to the latest international fashion trends.
HISTORY
 May 2004 marked the beginning of an exciting journey for max.
With the launch of the first Max store in United Arab Emirates
 By the end of 2009, Max has a network of 100 stores across the
Middle East and new markets.
 Max currently operates in UAE, Saudi Arabia, Jordan, Kuwait,
Bahrain, Qatar, Oman, Turkey, Egypt, Yemen and India.
 Operating in India since 2007
VISSION AND MISSION

“To create a truly global brand that provides growth opportunities for
the company and its employees, whilst achieving its goal of becoming
the number one value fashion retailer across the Middle East and India.”

MISSION STATEMENT VALUES

 Be a market leader in the field of value retailing.
 Provide fashionable products at affordable prices.
 Be innovative, cost effective and globally competitive.
 Exceed our customer’s expectations.
 Provide opportunities of growth for employees.
TOP MANAGEMENT

 Chairman Landmark Group – Micky Jagtiani.

 CEO Max - Hariharan Ramanathan
 Executive Director - Vasanth kumar
 Chief Operating Officer - C.S.Shekar
 Head Designer - Amakshi Kaul
MAX COIMBATORE
 Max recently extended its footprint in Tamil Nadu with the opening
of its outlet at the Brookfield Plaza in Coimbatore.
 The Coimbatore outlet is spread across 17,500 sq. ft. offering
apparel for women, men and children besides footwear and fashion
accessories.
 It sources merchandise from over 200 suppliers based across 10
cities in India, with 15 from Tirupur.
 It’s fourth in the southern state with three other outlets being in
Chennai.
CATEGORY OF RETAILING

 Max is a fashion apparel retailing store, it provides “fashion

value retailing”.
 Max retails private label clothing for men, women and
children as well as footwear and home.
 Max store promises to be a one-stop shop for latest fashion
buys at pocket-friendly prices ranging between Rs. 199-599.
 A good shopping experience with fashionable products at
great value is an assurance that translates into making
customers "Look good, Feel good" with Max.
PRODUCT LINE

MAX

HOME
CLOTHING FOOTWARE ACCESSORIES
COLLECTION
INNOVATIVE RETAIL PRACTICES
 LOYALTY PROGRAMS:

In keeping with the Group’s tradition of making every

shopping experience even more rewarding and memorable,
Landmark Group’s Loyalty program allows members, to enjoy
exclusive benefits and privileges such as reward points and
exciting offers. They offer two loyalty cards.
THE INNER CIRCLE
SHUKRAN
POSITIONING STRATERGY
 Max has positioned itself as a “Value Fashion Retailer”,
 Value fashion is a very important segment in the Indian apparel market.
 They are the pioneer of such a concept in India and aim to take the
offering to customers across the nation, including all metros and key
tier II and tier III cities.
 Max with its unique product and price point along with the first
mover’s advantage has been able to capture a sizable chunk of this
segment and establish itself as a leading player.
PROMOTIONS

 Some of their promotional strategies are

 MERRY MAX MAS!
 SOCCER MANIA