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Stea Shop "Enjoy Your Milktea While Rea Ding A Book
Stea Shop "Enjoy Your Milktea While Rea Ding A Book
Stea Shop "Enjoy Your Milktea While Rea Ding A Book
* Stea shop
Enjoy your mi
lk tea while re
ading a book.
CHAPTER 1
Executive Summary
*Target market
- Milk tea lover
Flavor
-Perl milk tea
-Okinawa
- Taro
-Caramel
- Milo
-Mocha
Swot analysis
*Strengths *Treats
1. Ingredients are fresh 1. Seasonal product are offer
ed
2. Loyal customer base 2. Then in healthy drinks
*Weakness *Opportunities
3. Cleanliness of the area 3. Employees working near th
e area are one of the store
was not given much att potential customers
ention
4. There are many milk tea lo
4. Price does not match si vers while reading and scrol
ze ling
Mission And Vision
Mission Vision
• Make a delicious and n • Make good milk tea enc
utritious milk tea that p ourage cusromer to kee
eople can afford. p coming back for more
enjoy their time while i
n the shop.
My design of my shop
Chapter
4
Business Pl
an
• Price of milk tea
• Vision
• Mission
• Value Statement
Marketing plan
Characteristics of milk tea
• taste - 30%
• Size - 25%
Competitors
• Gotcha - a Milk tea
• Ifinitea Bubble tea shop
Target market
• Brgy Pansol - 10,171
Marketing strategies and ta
ctics
• Free add pearl
• Discount
• Posting online
Sales Plan
• Delivery service
Location
• Infront of SM Calamba