Stea Shop "Enjoy Your Milktea While Rea Ding A Book

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Stea Shop

"enjoy your milktea while rea


ding a book
Personal info
rmation
REALYN GONZAL
ES BUSQUIT

*18 yrs old


*July 10, 2002
* Purok 1 Brgy m
asili Calamba lagun
a
* Accountancy And
Business Managem
ent
Logo and Ta
gline

* Stea shop
Enjoy your mi
lk tea while re
ading a book.
CHAPTER 1
Executive Summary

• Stea shop is a popular milk tea shop which aims to


provide customer with quality drinks at a reasonabl
e price. Stea shop aims to shift customer awareness
though advertising to build up sale through their n
ew product.
• The Stea customers target is student and the youn
g professional.
• The Stea shop has wifi and books you can sroll and
read while having a milk tea
Chapter 3
Overview of Busin
ess
• The Stea shop is located is in laguna where there ar
e many people. The Stea shop nutrition milk which
can help our body the milk tea are not only healthy
its also have benefits it can make you stronger and
give strong body cause milk are healthy for our bod
y and we have good service and products to satisfy
our customers.
Product

*Target market
- Milk tea lover
Flavor
-Perl milk tea
-Okinawa
- Taro
-Caramel
- Milo
-Mocha
Swot analysis

*Strengths *Treats
1. Ingredients are fresh 1. Seasonal product are offer
ed
2. Loyal customer base 2. Then in healthy drinks
*Weakness *Opportunities
3. Cleanliness of the area 3. Employees working near th
e area are one of the store
was not given much att potential customers
ention
4. There are many milk tea lo
4. Price does not match si vers while reading and scrol
ze ling
Mission And Vision

Mission Vision
• Make a delicious and n • Make good milk tea enc
utritious milk tea that p ourage cusromer to kee
eople can afford. p coming back for more
enjoy their time while i
n the shop.
My design of my shop
Chapter
4
Business Pl
an
• Price of milk tea
• Vision
• Mission
• Value Statement
Marketing plan
Characteristics of milk tea
• taste - 30%
• Size - 25%
Competitors
• Gotcha - a Milk tea
• Ifinitea Bubble tea shop
Target market
• Brgy Pansol - 10,171
Marketing strategies and ta
ctics
• Free add pearl
• Discount
• Posting online
Sales Plan
• Delivery service
Location
• Infront of SM Calamba

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