UK Market

The Last Campaign (2 weeks) 

• The biggest issue was that they saw the Read and were in need of the
MyEye
• Most of the viewer’s felt that the device is self-explanatory
• Age demographic: 70+
 • Whether on TV or online, the words of a

Suggestion for an
medical professional stating that although not a
medical device but a technical assistant one

ophthalmologist
could improve their visual needs, will sharpen
this market’s view of OrCam
David Attenborough

• One of England's most beloved broadcaster and

natural historian
• Would highly endorse and elevate
OrCam’s value in the UK Market in a
commercial presented online or on TV

• Other recommendations include Darren Clark

with the Dyslectic Association and Jamie Oliver
who is visually impaired.
• Showing either of them using and/or
endorsing the device could be a major
advantage
TV Channels
• They did know to mention what TV channels the OrCam was on, but felt
that it was the wrong ones.
• ITV is the correct one

CTA vs. Open Leads: 

• The call center does not recognize the urgency between the two
• What classifies a lead as urgent?
 • This is a channel worth investigating
• Based on the culture and the clients, voiced
Radio advertisements and explanation on sthe device
to its listeners could be a major advantage.
Culture
• Most of the clients are cynical and feel that it’s a scam without much
attention
• Some want to listen but do not have the money for it
Payment Plan

• If they are blind, they don’t pay VAT

• The DP for MyEye is 1850 and for the Read its 1350
• Lowering the DP is highly recommended 
 • Either with Forums, testimonials, or videos the
call center feel that OrCam should show how the
device benefited the lives of people

Social Proof
• Maybe even show on the site how many people
are sing OrCam = a number increasing
• Maybe even show a map of the users, where its
being used (also, say it on the ad)
Stats
• 31% of adult don’t read
• 5.8 million score with lowest level of proficiency and illiteracy
• 6.3 million have dyslexia
• 350k are registered as blind or partially sighted