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    NIKE Model of Consumer Behaviour

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    Nimisha Palawat
    The document outlines a model of consumer behaviour that involves marketing stimuli influencing consumer psychology which then guides the buying decision process. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Key factors that influence consumer psychology are motivation, perception, learning, memory, and characteristics like culture, society, and personal attributes.

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    NIKE Model of Consumer Behaviour

    Uploaded by

    Nimisha Palawat
    128 views1 page
    The document outlines a model of consumer behaviour that involves marketing stimuli influencing consumer psychology which then guides the buying decision process. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Key factors that influence consumer psychology are motivation, perception, learning, memory, and characteristics like culture, society, and personal attributes.

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    NIKE model of consumer behaviour

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    The document outlines a model of consumer behaviour that involves marketing stimuli influencing consumer psychology which then guides the buying decision process. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Key factors that influence consumer psychology are motivation, perception, learning, memory, and characteristics like culture, society, and personal attributes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    128 views1 page

    NIKE Model of Consumer Behaviour

    Uploaded by

    Nimisha Palawat
    The document outlines a model of consumer behaviour that involves marketing stimuli influencing consumer psychology which then guides the buying decision process. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behaviour. Key factors that influence consumer psychology are motivation, perception, learning, memory, and characteristics like culture, society, and personal attributes.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

    MODEL OF CONSUMER BEHAVIOUR

    Consumer
    Psychology Buying Decision Purchase
    Marketing Other Stimuli
    Process Decision
    Stimuli
    • Economic • Motivation
    • Product and • Perception • Problem • Product Choice
    Services • Learning Recognition Nike Sports Shoes
    • Technological • Brand Choice
    • Memory Information
    • Price Search Nike
    • Political • Dealer choice
    • Distribution • Evaluation of Nike store,
    • Cultural Consumer
    Alternatives www.nike.com
    Characteristics • Purchase
    • Communication
    • Purchase Amount
    • Cultural 1
    Decision
    • Social • Purchase Time
    • Personal As and When
    • Post Purchase
    Behaviour Required
    • Payment
    Method
    Cash/Card

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