Aditya Surana 2112002

Ankur Joshi 2112006

Chirag Kochar 2112009
Group 10 Harsh Baiwal 2112011
Prerit Bhatnagar 2112020
Priyanka Johri 2112046
Rama Krishna 2011192
 5C
Analysis Company (Xiaomi)
Company (Xiaomi) ::
Chinese smart
Chinese smart phone
phone
company
company
Software developer
Software developer and
and
Serial Entrepreneur
Serial Entrepreneur
Better UI
Better UI and
and R&D
R&D

Competitors
Competitors Collaborators
Collaborators
Young
Young
Huawei
Huawei customers
customers Smart Mi
Smart Mi
Oppo
Oppo
Vivo
Vivo
who are
who are Roborock
Roborock
Samsung and Apple
Samsung and Apple tech savvy
tech savvy Tiny MU
Tiny MU

Context
Context
20.2% growth
20.2% growth in in e-commerce
e-commerce
15,000 Per
15,000 Per capita
capita income
income
growth
growth
60.1% sales
60.1% sales in
in offline
offline mode
mode
Source : Kaplan & Norton
 Formulate new strategy to empower
Decision growth and attain market dominance
problem

1. Collaborate with other stores in tier 3 and 4

cities

2. Open company owned retail brick mortar Alternatives

stores in tier 3 and 4 cities

Framework
incorporated
SWOT Analysis
 SWOT Analysis - Alternate 1
Collaborate with other stores in tier 3 and 4 cities)

No establishing and running costs, Higher incentive to retailers for promoting sales
of Xiaomi products
No hiring and training costs

S W
Cover wider market
OT Lack of knowledge about technology with the
retailers
 SWOT Analysis - Alternate 2
(Open company owned retail brick mortar stores in tier 3 and 4
cities)

One to one customer interaction to apprise about High cost of establishing stores and running cost
One to one customer interaction to apprise about High cost of establishing stores and running cost
product
product features,
features, Leverage
Leverage the
the celebrity
celebrity status
status of
of
CEO to promote the brand

SW
CEO to promote the brand

Leverage
OT
Leverage the
the celebrity
celebrity status
status to
to cover
cover wider
wider market
market Failure
Failure to
to succeed
succeed and
and financial
financial loss
loss
Recommended Action
Open company owned retail brick and mortar stores in
major tier 3 and 4 cities

Offline stores preferred by majority of the population

Over 750 cities – Huge potential

Easy to attract customers as they are aware of the MIUI

brand (which they can now have access to as well)
Better market penetration as lesser competition
 Action Plan to handle Negatives Arising Out of
Non-Selection of Other Alternatives

Readily available brick and mortar

stores could have saved costs

Strong potential partnership

opportunities missed
Action Plan

Negatives from
non-selection Build own Mi-experience showrooms
with customer interactive technologies
and showcase all of Xiaomi’s products