PURPOSIVE

COMMUNICATION
SEPTEMBER 27, 2021
COMMUNICATION AND
GLOBALIZATION
 GLOBALIZATION

• The interweaving of societies, of systems, fastened by technologies and hastened by just-in-

time management systems (Golding, 2009).

• It is the increasing economic, political, and cultural integration and interdependence of

diverse cultures – the worldwide integration of humanity (Gamble, T. & Gamble M., 2013).

• It is the process of interaction and integration among the people, companies, and
governments of different nations, a process driven by international trade and investment and
aided by information technology. This process has effects on the environment, on culture, on
political systems, on economic development and prosperity, and on human physical well-
being in societies around the world (Globalization101.org).
 GLOBALIZATION
• In social terms, globalization describes an increased level of
interconnectedness among the people of the world and their lives,
work, and families. As a cultural phenomenon, it means the exchange
of ideas and values among cultures and implies, for some, a trend
toward the development of a single world culture (Investopedia.com).

• Globalization can be thought of as a process (or set of processes)

which embodies a transformation of the spatial organization of social
relations and transactions (Held, et.al., 1999).
INTERCULTURAL
COMMUNICATION
INTERCULTURAL COMMUNICATION

According to Guydkunst, W. & Y. Kim (1992) cited in Gamble, T. & Gamble M.

(2013), it refers to the process of interpreting and sharing meanings with
individuals from different cultures.

There are different forms of intercultural communication namely:

1. Interracial Communication – interpreting and sharing meanings with individuals

from different races.

2. Interethnic Communication – interaction with individuals of different ethnic

origins
INTERCULTURAL COMMUNICATION

3. International Communication – communication between persons representing

different nations

4. Intracultural Communication – interaction with members of the same racial or ethnic

group or co-culture as yours

• culture – system of knowledge, beliefs, values, customs, behaviors, and artifacts that are
acquired, shared, and used by its members during daily living (Pearson, J., & Nelson, P., 1994
cited in Gamble, T. & Gamble M., 2013).

• co-culture – composed of members of the same general culture who differ in some ethnic or
sociological way from the parent culture (Grisworld cited in Gamble, T. & Gamble M., 2013). In
the Philippine culture, the disabled, the elderly, punks, and gangsters are some examples of it.
EFFECTS OF GLOBALIZATION
TO COMMUNICATION
 EFFECTS OF GLOBALIZATION
TO COMMUNICATION
1. Availability of Information
 EFFECTS OF GLOBALIZATION
TO COMMUNICATION

2. Improved Business Conduct

• Globalization has influenced global communication by implementing new techniques for business conduct
among workers at international corporations. Long-distance travels are no longer necessary for business
people should they require a meeting with a partner overseas. Internet technology makes it possible to
exchange business information and conduct video conferences. Additionally, enhanced communication
allows businesses to promote their products more efficiently on the international market. This significantly
changed the business world (Danev, 2017).

• Back then, business people only have to mind about the simple process of communication (sender,
message, receiver, feedback) but now, each have to understand intercultural communication and its
implications for one’s success (Dzenowagis, 2008).
•  
INTERCULTURAL COMMUNICATION

3. Increased Social Awareness

Social media platforms like Facebook, Instagram, and Twitter, became

the fastest way to express, communicate, gain knowledge, and inform.
There are various activities that we can choose from in terms of
increasing the social awareness of our audience in social media. We can
do this through infographics, unity display pictures, promotion of
fundraisers and pride marches, hashtags, video clips, etc. (Estrella,
2016).