Amul

The Taste of India

Presented By:
Sumit jain
Rohan Upadhyaya
 Amul - “The Taste of
India”
 Amul – “The Best Brand in Asia”
 A Billion dollar co-operative owned by farmers.
 Milk procured from 26 lakhs farmer members of
12792 villages.
 State of the art technology.
 Value for Money products.
 Best quality product assured.
 The range to choice
from…….
 Amul Gold ,
 Amul Taaza.
 Amul Shakti,
 Amul Slim and Trim.
 Amul T-special.
 Milk packaging Station
 Bhopal
 Jodhpur
 Udaipur
 lucknow
Existing Packaging station
 Indore
 Mumbai
 Nasik
 Jaipur
 Kanpur
 Kolkata
 Ahmadabad
Supply Chain of Amul
Milk producer

Village Dairy Co-op.

Dist. Milk Co-op. Union

State Co-op. Milk
Mktg. Federation

The Consumer
 Amul Pouch Milk
Pure.. Fresh.. Natural.. Hygienic..
Quality
 No Powder Added
 Fresh & Natural Milk
 No Chemicals & Preservatives
 Stringent Quality Control /No Human touch
 Pasteurized Milk
 Quality as per the best standards.
 Amul GOLD
 Creamiest and Pure,
 Rich in vitamins (A,D,B), minerals &

Carbohydrates
 Excellent for making
Ghee, Khoa, Paneer, Lassi
 Fat - 6.0%Minimum
 SNF – 9.0%Minimum
 Packs available:- 500 ml, 1&5 Lit
 Amul TAAZA
 Homogenized milk
 Balanced energy for the people of all ages
 No oil separation on surface
 Excellent for curd making
 Fat - 3.0% Min.
 SNF – 8.5% Min.
 Amul SHAKTI
 Pasteurized standardized milk
 It is the ideal multipurpose milk
 Rich source of Energy for the growth of
Children& Youngsters
 Fat – 4.5% Min.
 SNF -8.5% Min.
 Amul SLIM N TRIM
 Double Toned Milk
 A unique offering for health consious milk
lovers
 Provides proteins, Vitamins & minerals in
natural form
 Fat - 1.5% Min.
 SNF – 9.0% Min.
 Amul T-SPECIAL MILK
 For the first time in India
 Customized for Tea making
 Ensures thicker, whiter & testy tea
 An ideal solution for Tea Stall owners as it gives
more cuppage of tea.
 Loose Milk
 Shelf life is very less
 Unhygienic. Not pasteurized.
Harmful bacteria.
 No uniform quality. Fat & SNF vary all
the times
 May not confirm to any standard of
Food laws
 Supply not reliable
 Amul Milk
(For Your Entire Family)
 School Going Children Gives Physical & Mental
&Growing Kids Growth

 Teenagers/College Stimulus for Growth

Goers

 Executives Provides Sustained

Energy
 Recovering Patients Due to Good Level of
Nutrients

 Housewives Gives Energy for the

Day Ahead
Are You Buying
Loose Milk?
The Choice
is
Yours?
THANKS