S

A
A
H

N
4TH COFFEE 1
 2
4TH COFFEE

ENTREPRENEURSHIP
 3

Index
SR.NO CONTENTS PAGE NO

1 ABOUT THE COMPANY & IDEA IN BRIEF  4-5

2 HOW VIRTUAL TRY ON WORKS  6-8

4TH COFFEE

3 VALUE PROPOSITION & HOW MOBILE APP HELP BUSINESS & CUSTOMERS  9-11

E 4 PRICING STRATEGY  11

S
5 DEVELOPING BRAND & COMPETITIVE ANALYSIS  12-13
H
A
6 MARKETING STRATEGY( PRE & POST LAUNCH)  14-15
N
A 7 OPERATIONAL MANAGEMENT  16

8 FINANCE MANAGEMENT \ INVESTMENT  17-19

9 BREAK EVEN ANAYLSIS  20

10 TERMS AND CONDITION  21

11 Thank You  22

 ABOUT THE COMPANY 4

Eshana is a Virtual Try on Online Jewellery company Which eases

the customers to get all kind of jewellery under One Roof.

 Gold and Imitation jewellery and Also giving them a wide

range variety in Artificial and Hand made Jewellery
4TH COFFEE

With Best Quality.

E  
 The first ones being a time saver and savior from the deadly
S traffic
H
A  Make online shopping a smoother experience and encourage
the youth to online more, developing Virtual Try-On.
N
A  Ensure that every buyer can try out their jewellery once before
buying.

 Collaborated with Malabar Gold and Voylla /other Local vendors .

 IDEA IN BRIEF 5

 Our Virtual Try-on solution in jewelry can help the users to try the jewelry items
before placing the final order hassle free. This AR application enables the users to
see your entire collection of jewelry while staying within the comforts of their
homes.

 Eshana Augmented reality App / website in jewelry empowers the businesses as

well allows the user to experience the shopping anywhere and anytime.
4TH COFFEE

E  Developing AR solutions to engage the user and boost the retention rate.
Augmented Reality in jewelry offers the user unlimited collections of jewelry
S with an exclusive virtual showcase.
H
A  We believe in empowering our clients and help them to generate revenue via
innovative Virtual Jewelry Try on solution. It is the best way to demonstrate your
N jewelry items in order to create a virtual store.
A
 6
4TH COFFEE HOW VIRTUAL TRY ON WORKS

E
S
H
A
N
A
 7
4TH COFFEE

E
S
H
A
N
A

Augmented Reality app work by utilizing your smartphone’s inbuilt camera and scans your image and then take a picture.
Then the AR technology places the jewelry carefully on your images and even allows you to adjust the jewelry. This way AR
helps to make the buying decision easier for the customers and they can shop from jewelry from online store without any
hassle.
4TH COFFEE Benefits of AR Technology 8

E
S
H
A From Customer Prospect From Business Prospect
N
A  Customer feel more confident to shop
online.  Higher customer engagement

 Ability to manage Jewelry trial  Detailed Analytics Reports

anytime/anywhere.

 Share it using social network.  Reduction in return rate

 Virtually experience jewelry.  Increased conversion rate

 VALUE PROPOSITION 9

 Customer
4TH COFFEE

E
S
H
A
N  Business
A
 HOW MOBILE APP HELPS BUSINESS AND CUSTOMERS
4TH COFFEE 10

 Allows them to easily browse the collection at

 Reach more customers
anytime, anywhere

 Display the collection anytime, anywhere

 Offers Convenience
 Cost-effective Branding

 Regular Updates on the Special Offers

 Increase the Sales

 Recommend to other people

 Know your Client
 11
Eshana Customer Value Proposition

For Gold

Delivery within 2 to 3 days

4TH COFFEE

E
S
H
A
N
A Artificial Jewellery
PRICING
STRATEGY

Eshana Pricing strategy Economical Affordable

pricing strategy
 12
DEVELOPING BRAND

Eshana means a wish or a desire .Every women has a desire or a wish to wear jewellery at every occasion and non occasion
because it just don’t give them a beautiful appearance , sometimes it’s a pleasure to look more beautiful and elegant every
jewellery speaks something or the other about a lady .
4TH COFFEE

Vision
E
Eshana main motive aware about the app and the software and guide the customer towards the future benefits of new
S technology and products.
H
A
Mission
N
A Mission is to introduce Virtual try on as a shopping experience and Enjoy the app as well the product.

Goals

Eshana’s main objective giving a good online shopping experience with products and services provided to the customers.
 13
COMPETITIVE ANALYSIS

Contents Eshana Blue Stone

Features Virtual Try On Online with EMI system
4TH COFFEE

Price As per gold rates and Artificial As per the Gold rates (2934 and
E jewel starts from (50 and above ) above )
S Categories All kind Accessories Gold Accessories
H
Marketing Digital Marketing Traditional and Online marketing
A
N Techniques AR software Website Software
A
Service Personalisation and offline online Offline online Interaction
interaction
 14
4TH COFFEE MARKETING STRATEGY

E
S
H
A
N
A
 15
TRADITIONAL MARKETING AND DIGITAL MARKETING

Initially Stage of Marketing is via

exhibition and Workshop
conducting in major city and other
ways of traditional marketing
4TH COFFEE

E Conducting Fashion shows

S
H Digital Marketing Process
A
N • SEO managing
A
• Social media as Story teller and
theme bases. Every day new
post
 OPERATIONAL MANAGEMENT 16

Main Focus generating Revenue as well as

Keeping Customer Experience high

Maintaining Quality Customer service

offline /online Designing With Cost Effective process
4TH COFFEE

E Easy Delivery and Return

S
H Check up of Maintenance
A
N
A Keeping a Trust Bond
with clients Goals setting with time bond

Focus on Interactive
Consumer Double checking the
Requirements and demand of
the client customer and
Organised Management system Business
 17
FINANCE MANAGEMENT \ INVESTMENT

Capital structure

Chart Title
4TH COFFEE

E
S
Seed funding
H 33%
Bank loan
Angel investment
A 50%

N
17%
A
 18

SALES REVENUE

Total Revenue
4TH COFFEE

E
S
H
A
N
A
 19

EXPENSE / CONTRIBUTION( PROFIT)

4TH COFFEE

E
S
H
A
N
A Total Expenses

Contribution( profit/loss)

As financial in loss in year 2019-20

 BREAK EVEN ANAYLSIS 20

Chart Title
2000000
4TH COFFEE

1950000

E
1900000
S
H 1850000
A
N 1800000
A
1750000
2019-20 2020-21 2021-22 2022-23

Revenue Expenses
 TERMS AND CONDITION 21

PRIVACY POLICY 
Personal information supplied by user(s) during the use of website is governed by our privacy policy. Please click here to know about our
privacy policy

USER(S) ELIGIBILITY 
4TH COFFEE

User(s) means any individual or business entity/organization that legally operates in India or in other countries, uses and has the right to use
the services provided by Eshana Ltd. Our services are available only to those individuals or companies who can form legally binding contracts
E under the applicable law. Therefore, user(s) must not be a minor as per Indian Law, i.e. e. user(s) must be at least 18 years of age to be eligible
to use our services. 
S Eshana advises its users that while accessing the web site, they must follow/abide by the related laws. Eshana ltd is not responsible for the
H possible consequences caused by your behavior during use of the website. Eshana may, in its sole discretion, refuse the service to anyone at
any time. The service is not available to temporarily or indefinitely suspended members of the website.
A
N TRADEMARK 
“Eshana ", “Eshana Private Limited”, “Eshana.com", “Eshana .in”, the related icons, and logos are registered trademarks or trademarks or
A service marks of Eshana in various jurisdictions and are protected under applicable copyright, trademark and other proprietary rights laws.
The unauthorized copying, modification, use or publication of these marks is strictly prohibited.

COPYRIGHT 
All content on this web site is the copyright of Eshana except the third party content and link to third party website on our website.  
Eshana respects the intellectual property rights of others, and we expect our user(s) to do the same. We believes that user(s) agree that they
will not copy, download & reproduce any information, text, images, video clips, directories, files, databases or listings available on or through
the web site (the “Eshana content") for the purpose of re-selling or re-distributing, mass mailing (via email, wireless text messages, physical
mail or otherwise), operating a business competing with Eshana , or otherwise commercially exploiting the Eshana content. Systematic
retrieval of Eshana content to create or compile, directly or indirectly, a collection, compilation, database or directory (whether through robots,
spiders, automatic devices or manual processes) without written permission from Eshana is prohibited. 
 22

THANK YOU
4TH COFFEE

E
S
H
A
N
A