G.

NANDHINI -08MBI070
G.SAI KALPANA -08MBI098
K.SRIDIVYA -08MBI112
S.SUMIYA -08MBI114
UMA MAHESHWARI-08MBI120
PepsiCo India established it's business operations in India in
1989
Invested more than USD 1 Billion since inception

Well known and loved global brands that delight and nourish
consumers
Direct and indirect employment to 150,000 people

More than 40 bottling plants; company owned and franchise

owned
3 State-of-the-art foods plants in Punjab, Maharashtra and
West Bengal
FOODS BEVERAGES
• Pepsi
 Cheetos
• 7UP
 Kurkure • Aquafina
 Lay's • Gatorade
 Lehar Namkeen • Mountain Dew
 Quaker Oats • Nimbooz
 Uncle Chipps
• Slice
• Tropicana
 Aliva • Tropicana Twister
• Mirinda
 Type Potato Chips
 Current owner Pepsico
 Country of origin United States
 Related brands Frito-Lay
Wavy Lays
K.C. Masterpiece
Lay's WOW chips
Lay's Stax
 Markets world
 Previous owners 1932 - Herman W. Lay
1961- the Frito Company and Lay's merged to form Frito-
Lay Inc.
1965 - Frito-Lay merged with the Pepsi Cola Company to
form Pepsico, Inc.
 Website http://www.lays.com/
 HISTORY
• Lay’s - world’s largest and
favorite snack food brand.
• It established itself as an
indispensable part of the
“snacking culture” in India
since its launch in 1995.
• Lay’s, with its irresistible
tastes, international & Indian
flavors and young imagery has
established itself as a youth
brand .
FACTS
 World’s largest and favorite
snack food brand
 Launched in India in 1995
 Lay’s comes in variations i.e.
Wafers and Stax
 Lay’s has 40% less Saturated
Fat, Zero Trans Fats and no
added MSG
S ales
B R AND NAME
24%
Q UAL IT Y 56%

VAR IANTS 6%

P R IC E 6%

O THE R
F AC T O R S 8%
• ITC : Bingo mad angles, desi beats.

• HALDIRAMS: Aloo Bhujia, Moong Dal, Bhel Puri, Taka tak.

• SWAADISHT: Funky Tomato, Chilly Cheese, Wacky Pudina.

 
• SM FOODS: Main brands - Peppy and Piknik.
• Peppy:- Cheese Balls, Ringos, Hi Protein Crispies.

• Piknik:- Protein Pin, Junior and Corn Puffs.

• Mc FILLS-INDIA: Ne time, Ne where, Ne Place etc.

S AL E S

L AY S

HAL DIR AM
S
ITC

O T HE R S
• Classic salted
• American style cream and onion
• Spanish tomato tango
• Caribbean style
• India’s magic masala
• Mint mischief
• Lays wafers style
• Lays stax
• Chat street
ag e g roups

all 60%

children 32%
parents 6%

g randparents
2%
 P E OP L E P R E F E R ING S NAC K S

YES
98%
NO 2%

T Y P E OF S NAC K S P R E F E R E D B Y
P E OP L E C HIP S 34%

B IS C UIT S
22%
NAMK E E N
14%
B UJ IA 22%

O T HE R S 8%
 P E O P L E P R E F E R ING D IF F E R E NT
B R AND S
L AY S 82%
H AL D IR AMS
11%
B ING O 7%

MOS T P R E F E R E D F L AVOR IN L AY S
AME R IC AN
F L AVO R 10%
P L AIN S AL T
8%
TANG Y
Grams Price
15g 5 rs
30g 10 rs

70g 20 rs
150g 50 rs
 Lays branded potato chips.
 Product of India.
 Available in 15g, 30g , 70g & 150g packing.
 Available in more than 6 varieties of flavors.
Multinational snack maker FritoLay has Indianised its potato chips
brand Lay’s in the wake of competition by new entrants like ITC’s
Bingo.
As part of its re-branding exercise, FritoLay has introduced Lay’s
Chaat street, India’s Mint Mischief and Wafer Style based on
consumer insights.
This was accompanied by new packaging design, which is part of an
international initiative.
It has also introduced regional connect flavors on brands like Lay’s
Caribbean Style.
This initiative has seen huge success as a result of a finely tuned
supply chain.
 We also leverage the topicality of events to deliver strong connect
with consumers – these limited edition flavours are in market for a
fixed period of time.
 TAG LINES

 Happiness is Simple. (2009)

 Simply Made. Simply Good. (2009)
 That's another reason to smile! (2007)
 Food for the fun of it! (2007)
 Lay's, get your smile on! (2006-)
 Lay's. Want some?
 Betcha can't eat just one (1960s-2006)
 You can't eat just one....Lagi bet! (Lay's India)
 No one can eat just one (Lay's India)
Promotions
 Advertisements in the form of both outdoor and print
media so that the consumers are informed about the
product.
 The outdoor campaign will be extensive and will be at
all the prime locations in metros towns and other places.
 They will also be put up at Trains, Stations, Buses and
Bus Stops and on the retail outlets itself.
 Print Ads will be published in leading newspapers and
magazines.
Advertisement
Fritos Commerci al - 1970s.flv

 Strong Brand image. PRITY AND SAIF COMMERCIAL FRITO LAYS.flv

Lays _quot;Fireworks_quot; Commercial.flv

 Strong brand awareness - Lay_s potato chips commercial - MC Hammer.flv

Due to a Brand
Ambassador – Saif Ali
Khan.
 Large Presence and
Acceptance by the Youth
& in Urban Areas
Sales volume
Quarterly 1stquarter 2nd quarter 3rd quarter 4th quarter

Net revenue

2008 $8,333 $10,945 $11,244  $12,729

2007 $7,350 $9,607 $10,171  $12,346
Gross profit

2008 $4,499 $5,867 $5,976  $6,558

2007 $4,065 $5,265  $5,544 $6,562
Five year summary
Five-Year summary 2008 2007 2006
Net revenue $43,251  $39,474  $35,137
Net income $5,142  $5,658 $5,642
Income per common share – $3.26  $3.48  $3.42
basic
Income per common share – $3.21 $3.41 $3.34
diluted
Cash dividends declared per $1.65  $1.425 $1.16
common share
Total assets $35,994 $34,628 $29,930
Long-term debt $7,858 $4,203 $2,550
Return on invested capital(a) 25.5% 28.9% 30.4%
 Continued…
Five-Year summary 2005 2004
Income from continuing operations $4,078  $4,174
Net income $4,078  $4,212
Income per common share – basic, $2.43  $2.45
continuing operations
Income per common share – diluted, $2.39 $2.41
continuing operations
Cash dividends declared per common $1.01 $0.85
share
Total assets $31,727  $27,987
Long-term debt $2,313 $2,397
Return on invested capital (a) 22.7% 27.4%
References
 http\\www.fritolay.com
 http\\www.potatopro.com
 http\\www.scribd.com