INSTAGRAM (IG or insta)

• Is a photo and video sharing social

networking service created by Kevin
Systrom and Mike Krieger.

• In April 2012, Facebook acquired the service

for approximately US$1 billion in cash and
stock.

• The app allows users to upload media that

can be edited with filters and organized by
hashtags and geographical tagging.
 INSTAGRAM
STRENGTHS
 Gives the ease of posting across
multiple platforms (Facebook,
Twitter, Google+, etc.)

 Has a user base of more than

800 million registered users

 Being a part of Facebook, the

company has a strong talent pool
 INSTAGRAM
STRENGTHS
 Availability of filters helps users to make
their photos unique, event stylized

 Direct Messaging (Instagram Direct) –

instead of messaging to the world, you
can message and even in a way engage
in a picture conversation directly.

 Strong backing of parent company

ensure good financial support & constant
innovation
 INSTAGRAM
STRENGTHS
 Has unique ad format

 Instagram ads increase

brand awareness
INSTAGRAM WEAKNESS

o Privacy & data leaks has been raised as an

issue by certain Instagram users

o Many similar social media platforms means

limited market share growth

o Limited Audience - users between the ages

of 18 and 29 make up majority of this
group
 TARGET
MARKET

Instagram ads make use of Facebook's ad

framework, which has the most effective
targeting capabilities. You may define the
venue, demographics, preferences, and
behaviors of your target audience among
other things.

You may also target people who have

purchased from you or communicated with
you, as well as others who are similar with
them.
 INSTAGRAM
OPPORTUNITIES

 Shoppable tags

Brands can now turn their Instagram accounts into

visual storefronts by adding product tags to their images
and linking to product web pages.

Instagram has recently introduced a ton of new

business-facing tools -- through links in Instagram Stories or
shoppable Instagram posts.
 INSTAGRAM
OPPORTUNITIES
 Use All the Visual Marketing Features on Instagram

Brands and retailers are creating better content on

the platform because they’re focusing on the correct
Instagram sizes and features that users enjoy.

For example:

Overstock relies on Instagram Story ads to beautifully

transition consumers to featured products in just a few
seconds.
 Partner With
Influencers
More and more people are buying
services or products based on what
they see in their feed from the
influential people they follow.

 If you partner with the right industry

influencer, you can get your brand out
in front of those users.

 You could even work with a top

influencer in the future to gain millions
of likes, like Coca-Cola did with this
post from Selena Gomez.
 SPONSORED ADS
 You can control exactly how much you want
to spend on them by setting an ad budget.

 You can showcase just one sponsored ad or

multiple ads with the carousel feature.

 Brands can promote their photos to anyone

that fits their target audience to increase their
reach further than ever before.