Guilt free

by

Hasini, Mattew and Dev

April 3, 2021
 The problem
O Going on a diet is not the easiest

O Its hard to know what to make

O It’s a hassle to make it and even if you do, since

most diet foods usually taste horrible and not
filling; you succumb to cravings and binge eat
everything insight
 The solution
O The guilt free subscription box.

O We also provide low calorie snacks and drinks

at extra cost, which will fill up your stomach,
taste delicious and not cause weight gain.

O They will also stop you from binging between

meals in case you get hungry.
 The product
O Guilt free is a subscription box that you can have delivered to
your door-step.

O All you need to do is fill out a 5 minute quiz and we will

custom make a diet plan for you.

O Put in your delivery address and your breakfast, lunch and

dinner will be delivered each day.

O Most importantly, you will never give into cravings because

the food will taste delicious and fill you up.
 Idea description
Who is it for? What does it do?
For people who want It provides food home
to lose weight. based on your needs.

What is the need? What problems does it

solve? During diet, people It solves people from
don’t know what to eat binging and cooking during their
and even if they do; diet.
they binge.
 The competition
 eDiets and NutriSystem offer similar solutions

Competition Us

O Expensive O Affordable

O Long questions during sign up O 5 minute hassle free sign up with

few questions

O Some diet plans aren't for everyone, O Customized based on your needs
especially if you have certain health and health conditions.
conditions

O Food not very appetizing O Very appetizing and delicious food

 Value proposition
Customer Pain points

O Planning out the diet

O Cooking the food

O Bland food

O Not losing weight

O Trying to control yourself from binging

 Value proposition (contd.)
Gains with our product Customer Pains
O Reduced stress O Much stress

O No cooking O Cooking the food

O No need to plan O Planning the diet

O Lose weight easily O Not losing weight

O No binging O Bing eating

O Eat tasty food O Eating bland food

 Value proposition
Gain creators
O Stop worrying about the
diet plan
O Lose weight fast
O Delivered to your doorstep
O Eat tasty food
Pain relievers
O No diet planning
O Small quiz
O No more eating the wrong
food and gaining weight
O No cooking
 Value proposition
Products and services
O The subscription service consists of a well thought plan
for your needs based on how long you want to diet

O Drinks and snacks for extra price

O Breakfast, lunch and dinner will be delivered to your

doorstep everyday.
 Business model
Revenue Expenditure
O The subscription service O Advertising

O Kitchen and utilities

O Advertising on the
website O Delivery trucks and boys

O Website design
O Extra snacks and drinks
O Health nutritionists
 Cost structure
Key activities Key partners
O Marketing O Suppliers of raw materials

O Operations O Production facilities

O Production
O Trucks and delivery boys

O Administration

O Sales

O Preparing food
 Cost structure
Key resources
O Physical: Ingredients, trucks, kitchen

O Intellectual: Design of website

O Human: Employees (cooks and delivery boys), customer

care, marketing, operations ,freelancers etc.

O Financial: Money from sales and advertising on the website.

 Reducing costs
Fixed costs Variable costs

O Trucks rent O Raw material

O Employees salary O Food production

O Warehouse O Freelancers

O Office on rent O Electricity

O Kitchen O Transport

O Utilities O Delivery boys salary

 Key partners
O Suppliers of the raw material

O Kitchen (Cloud?)

O Trucks rental companies

 Key activities
O Marketing

O Operations

O Production

O Administration

O Sales

O Preparing the food

 Value proposition
Subscription service box that delivers healthy
and delicious meals to your doorstep.
 Cost stuctures
O Raw materials

O Transport

O Employee salary

O Utilities

O Kitchen
 Key Resources

O Physical: Ingredients, trucks, kitchen

O Intellectual: Design of website

O Human: Employees, customer care, service,

marketing, operations ,freelancers etc.

O Financial: Sales and advertising on the website.

Customer relationships
O Transactional vs. Long-term
 Channels
Communication Sales/distribution

O TV Home delivery

O Billboards

O Newspaper ads

O Phamplets

O Online Ads (Google/FB/Insta)

 Revenue streams
O Sales of the subscription box

O Sales from add on snacks and drinks

O Other companies advertising on our website

 Customer segments
O All those who don’t want to cook

O Who want to go on a diet, but don’t have a

diet plan and binge eat