Business Intelligence

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Definition of Business Intelligence
“BI is the cornerstone of a learning
organization, one that uses facts to
validate intuitions and make steady
progress towards achieving strategic
objectives.”

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 Business Intelligence
• What it is
– Process for gathering, processing and disseminating
decision-making information to stakeholders
– Turning data into information
– Analytics
• What it isn’t
– Only reporting
– Clandestine, Business Espionage
– Oxymoron ???

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Evolution of Business Intelligence
Free Form
Composing and
Running Ad hoc Analysis Using
Reports Against Dimensionally
Dimensionally Integrated and
Running Pre-Aggregated
Reports Against Integrated Data
Data (OLAP Data
Real-time Copy (Relational Data
Running Mart)
of Operational Warehouse)
Reports Against
Nightly Copy of DB (ODS)
Operational DB
(Reporting
Running Server)
Canned Reports
Directly Against
Operational DB

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BI Infrastructure Is About Data

User Training
BI Tools and Rollout
DW Schema

ETL Processes

Business Rules

Analyzing Data Sources

Data Quality

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 DW Foundation

Business Intelligence
Infrastructure

Data Warehouse

33 1/3 %

33 1/3 %
Integrated Longitudinal Data Set
33 1/3 %
Normal Distribution

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 Data Warehouse Lifecycle

Warehouse
Systems
Source

ODS

Data
P-1 P-2 P-3

Data Warehouse
Requirements Gathering Staging Reports
Data Marts
Source System Analysis ODS Dashboards
Cubes
Data Quality Analysis Change Data Capture Scorecards

MetaData

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DW Bus Matrix

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Dimensional Modeling
Dimensional Model

Product

Customer
Transaction Type

Sales

Time Store
 Demo
• OLTP
• Physical DW Model
• Facts & Dimensions

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Multidimensional Databases
Multidimensional Databases
are like Rubik’s cubes

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Drilling into Detail
Multidimensional Databases
are like Rubik’s cubes

Product

Lumber

Tools

Hardware

J A S
U U E
L G P

Time

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 Demo
• Cubes
• KPIs & Metrics

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 Data Mining & Predictive Analytics
• Classification: The act of distributing objects
into predefined classes or categories.
• Estimation: A prediction of the value of an
unknown, continuous variable.
• Clustering: Identifying logical groups in which to
place similar objects.
• Prediction: Classification, estimation or
clustering about a value or behavior which has
yet to occur.
• Affinity Analysis: Determine which objects can
be expected to co-occur with other objects.

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 Demo
• Data Mining

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 Who’s Who
• Bill Inmon
– “Father” of Data Warehousing
– Corporate Information Factory
• Ralph Kimball
– Dimensional Modeling
– www.kimballgroup.com

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 Vendors
• RDBMS
– Microsoft SQL Server
– Oracle 10g
– IBM DB2
• ETL (Extract, Transform, & Load)
– Integration Services (Microsoft)
– Warehouse Builder (Oracle)
– DataStage (IBM)
– Informatica
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 Vendors (Continued)
• Profiling & Data Quality
– ProfileStage (IBM)
– Trillium
– DataFlux (SAS)
– First Logic (Business Objects)
• Reporting & Analytics
– Reporting Services & Analysis Services (Microsoft) &
ProClarity or Panorama
– Cognos
– Business Objects
– Hyperion
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