THE GANESH FESTIVAL

Advertising & Sponsorship…

Decoration…

Waste Management…
 THE MARKET…
 Estimate of Rs  1,200-1,400 crore worth of Ganpati-related
business will be conducted this year.

 Lalbaugcha Raja, one of the biggest and most popular

mandals in Mumbai, has a budget of around Rs  4 crore this
year.

 In Mumbai, corporate sponsorship forms a minuscule

segment of the budget of mandals -- just 5 per cent

 Decoration costs range between Rs  2 lakh and Rs 1 crore

 Homegrown FMCG major Emami has earmarked Rs  50 lakh

to plug its food and beverage brand, Healthy and Tasty.
 SPACE & MUMBAI…
 The space does not come cheap.  "Advertisers will have to
pay more for roadside ads and displays, which will be
between Rs  25 lakh and Rs  50 lakh , while the rates for near
the Ganesh idol or in the devotees' pavilion will range
between Rs  5 lakh and Rs  25 lakh”

 The average sponsor shells out Rs  2 lakh, to get space on the
back of stalls and banners.

 Revenue from advertisements and displays will not be less

than Rs  400-500 crore
 Each Ganpati mandal pays Rs 2,000 as security deposit for the
damages that it may incur during the 10-day festival. As the
deposit amount has been waived off this year mandals have been
asked to restore the road once the stage is dismantled.

 If they fail to do so they will be denied permission next year.

 Mandals refrain from putting up billboards and posters advertising

ghutka’s, beedis and cigarettes. With this the mandals are expected
to lose atleast Rs50 lakhs of advertisements during festivals as
tobacco products are the main source of income.

 BMC has removed total of 23178 hoardings, banners, posters and

other outdoor materials in 24 wards
OPPORTUNITY

SPOTTING
 Commercialization of Political Hoardings

Problem

 Ganpati season marketing is not restricted to just restaurateurs

and builders but political parties too want their share of the
pie.

 Political hoardings almost every street. Even signals are not

spared and are not removed even after the event.

 Eventually, it is the BMC staff that has to remove them.

 To make matter worse these hoardings steal electricity to

ensure their leaders featured remain illuminated through the
night
 Andh
eri –J
oges
road hwari lin
k

Powai Lake
Solution
 Being the mediator between BMC & Political parties.

 Commercialization of Political hoardings

Reason

 Nuisance for BMC & Common public

 Our city is the financial capital of India and we need to make

it look better

 The common man gets affected and ends up paying more for
power supply since the power companies do not bear the
loss.
 TARPAULIN ADVERTISING…

 Tarpaulin is used in huge amounts by the road side

vendors, for covering the pandals.

The tarpaulin sheets can be used to advertise.
 GANPATI DARSHAN…

 During Ganapti for 12 days, the citizens of Mumbai celebrate

Ganesh with a palpable sense of deep devotion, sanctity and
fervor

 Hence a tour can be organized for people interested in

Indian religion, learning about the rituals & culture,
photography, Bollywood and ready to share a journey with a
community of like-minded travelers.
 THE ITINERARY…

 Bus trip for 3 days

 Professional Guides

 View of festival finale by boat

 Entry fee (if any)

1st Day

 Visit to Ganpati studios to view final touches being put on

Ganesh Idols and attending the satpna pooja at a famous
Ganpati Mandal.

 Viewing the procession of people bringing the idol home & to

public places.

 Visting the pandals at Central & Harbour line (Lalbaughcha

Raja, Ganesh galli, GSB Seva)
2nd Day

 Darshan & Aarti at Shree Siddhivinayak Temple.

 Proceed to Mandals with Eco-friendly, innovative concepts &

decoration.
Biscuit Ganpati – Hypercity Mall, Malad (W)
21,000 Polo Ganpati – Malad (W)
3rd Day
 View the procession and immersion of Ganesh Idols into sea.
ADVERTISING REVENUE…
DECORATION
 FACTS & FIGURES…

 Worth of Ganpati - related business conducted this year in

the whole of Maharashtra was approximatly 4500 crores.

 In Mumbai, 1,200 - 1,400 crore worth of Ganpati - related

business was conducted this year.

 The mandap and decoration account for some mandals go

upto approximatly Rs 30 lacs.
DECORATION BUSINESS MODEL…

ORGANIZER
ORGANIZER

RENTED PURCHASED
EQUIPMENT SUPPLIES

DECORATOR
DECORATOR

DIYA FLOWER COLOUR OTHER

VENDOR VENDOR VENDOR VENDOR
 Average budget
 Contract
 Advance
 Decoration
 Lead Time
 Laborers
 Equipments
 RENTED / REUSABLE ITEMS…

 Lights
 Motors
 Generators
 Transformers
 Chandeliers
 Loud Speakers
 Carpets
 Bamboos
 Cloth
 Tables
 Chairs
 USE & THROW…

 Flowers
 Diyas
 Artificial Flowers
 Rangoli Colours
 Plants
 Thermocol
 MODULAR DECORATION…
• Concept in line with modular kitchens

• Decorators can have a large collection of modular designs

• Designs to suit various sizes of pandals and idols

• Color options available for users

• Can be theme based or non theme designs

• Virtual software can be used to visualize lighting and colours

 ADVANTAGES…
• Hassle free decoration planning for small & medium sized
pandals

• Time saving since designs are pre-engineered and the raw

material requirement is known

• Idol can be selected based on modulars rather than vice versa

• Ease of setup

• Cost reduction
WASTE MANAGEMENT
 CURRENT ISSUES…

 Ganesh idols made of white soil or shadu and Plaster of Paris

(POP)

 Idols made of wood, stones and iron cause obstructions in

the flow of water

 The colours used to paint the idols are toxic they pollute our
water bodies

 During festivals like Ganesh utsav, the city generates almost

30 - 35 metric tonnes of waste per month
 POTS / BINS DURING VISARJAN…

 Flowers, Fruit, Coconuts, Thermocols etc. also used during

visarjan.

 Large bins shaped as traditional pots which are kept near the
visarjan spot.

 The Volunteers segregate the domestic garbage into

biodegradable and non biodegradable substances

 Food items such as fruits and coconuts will be taken home by

the women or distributed to the poor

 Flowers will be recycled to make natural holi colors

 Flowers will also be used for making paper

GANESH IDOLS WHICH CLEAN
THE RIVER WHEN IMMERSED
 HOW?...

 Making idols of the Lord from alum.

 Alum is cheap, and can be obtained in quite a pure state at

any drugstore, places it within the reach of every one

 Alum idols can be immersed in tanks which in turn would

purify water through precipitation and rendering it useful.
 THANK YOU
• Abhineet Gupta
• Aman Joshi

• Avadhut Teli

• Jash Panchamia

• Jay Bhatia

• Priyanka Amar

• Sagar Shah

• Siddhant Dalmia

• Surbhi Singh

• Swapna Sawant

• Umang Shah

• Varun Vij