Salesforce Case

Discussion
Shreyas Nair
SIBM Pune
  As we all know Indian Population is close to 1.3 billion
 According to household national sample survey around 68-70% at
some time or the other have consumed meat.
 That’s close to 910 million people
Brief Insight  So where do these people end up buying their meat from
into the Indian
Meat Market
  Unhygienic
Problems with  No proper cold storage
the  Neither the butcher or the customer knows if the animal came
unorganized from a clean or healthy farm
 Last but not the least, unaware whether the poultry/livestock has
meat markets been pumped with chemical
Licious
  Founded in 2015 by two friends who shared their love for all things
meaty Abhay Hanjura and Vivek Gupta.
 It was founded on the principle we won’t sell what we won’t eat
ourselves! It is this simple mantra that has been the driving force
Licious steps in at the company and continues to be so.
 Licious has got a farm to fork business model this meant setting
the game up
A reliable supply chain
Finding livestock farmers and fisherman
A high tech processing unit
Finally, the customer
  Licious has significantly increased its footprints over the 2020 &
2021.
The only way is  Licious operates in 14 cities of India
the way  Over the next year Licious will continue to expand to 10+ Indian
cities.
forward  The business saw a 500% growth in the past year, and continues
to hold on to the momentum
  Licious should build a existing customer database
 Identify individual buying patterns and seasonal trends through
which customers with similar traits can be classified.
 Based on these classifications, groups of customers can be given
deals and marketing alerts tailored suitably for them at the right
place and time.
Recommendation  Customer Relationship Management – constant engagement
s  Predictive analytics for demand patterns which will allow the
company to put in an even more robust and efficient supply chain.
 Improved delivery time will increase in existing customer loyalty
and increase the rate of addition of new customers.
 Analytics of the existing markets can be used for launch of new
markets without spreading too thin too fast.
  Marketing Cloud

 Sales Cloud

Salesforce  Commerce Cloud

Products
 Service Cloud

 Analytics
  Build customer database on sales cloud
 Business insights from sales Cloud
 Shift sales coverage in correspond with market dynamics and
quickly able to change the operations process.
 Getting AI powered alerts in real time basis which helps in
Features of acquiring new target customers
Salesforce  Individual customer can be tracked and the application can
maintain a sustained connect with customers.
Products  Viewing all marketing data at one place
 Analytical tools can be used to create right messages offers for
different types of customers. Tracking campaigns.
  Puma

Success
Stories  Coca Cola
Thank You