Multiple Choice

Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.
I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.

MCQs are now a very important part of marketing

examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.
Now take a piece of paper and a pen. Get
ready to practice an MCQ exam

In this
presentation I Marketing
will discuss 20
MCQs selected Environment
from Chapter 2
1.The 1. Organizational environment, Operational
environment and Macro environment
components 2. Internal environment, ecological
of the environment and market environment

marketing 3. Human environment, Natural environment

and Artificial environment
environment 4. Corporate environment, Political
are Environment and Technological environment
 1. Staff relationships, resource constraints
2. External and corporate culture

elements of 2. Competitors, suppliers, consumers and

the publics
the marketing 3. Political, economical, sociological,
environment technological and environmental and legal

are 4. Markets, Customers, Suppliers and

Regulators
 1. Formal organisational structure
cannot be shown in a chart

2. Informal organisational structure

3. What is can be shown in a charts

true 3. Both of the above 1 and 2 are

wrong

4. Both of the above 1 and 2 are

correct
 1. Mainly to make an effort to achieve
organizational objectives by predicting and
influencing it

4. Why do
marketers 2. Since environment has to be protected

study
marketing 3. Since it is major part of the marketing
planning

environment
4. To please the employees, customers and
regulators
5. Identify 1. Computer manufacturing company join
hands with food distribution company

the best 2. Food manufacturing company join hands

with food distribution company
answer for 3. Mobile phone manufacturer join hands
a strategic with banking corporation
4. Car manufacturing company combine
alliance resources with a jet manufacturing
company
6. A local toy 1. is called lobbying
manufacturers
association meets
government 2. is called requesting sympathy
officers to
influence them to 3. is called requesting to stop
increase taxes on dumping foreign products
importation of 4. is called requesting qualitative
toys controls on imports
7. A strategic 1. Have a competitive advantage
over other players
alliance of
two or more 2. Share risk and profits
companies in
an industry 3. Both 1 and 2 above
may expect
4. Create disruption in the market
to place
8. In a free market 1. To protect their brand names
economy, monoplies
are discouraged. 2. To allow companies to the
However, patent maximise profits
rights allows certain
companies like drug 3. To test the market
manufacturers to get
a monopoly for a
limited period 4. To recoup the millions spent of
developing and launching the product
9. The study of 1. Should we compete, what market we should
competitive compete and how should we compete

strategy helps 2. How tough is the market place, nature of

firms in the market place and regulatory
a firm to aspects
3. The size of the competition, what products
determine they sell, technology they use

answers to 4. The management styles of competitors, their

capabilities and issues they have
three questions
 1. It is called direct
10. When competition
pizza makers 2. It is called indirect
compete with competition
hamburgers 3. Both of the above
and
sandwiches 4. None of the above
 1. Strategy of developing and distributing
goods and services more quickly than
competitors

11. Time 2. Waiting for the correct time to enter into

competition
based
competition 3. Compete only in the seasons that goods
are in demand
is
4. making products available for 24 hours a
day
12. Phishing, SMiShing and
Vishing are terms used to

• 1. Denote new apps in mobile phones to communicate

confidentially with friends
• 2. Denotes new digital marketing terms
• 3. Denotes digital crimes
• 4. Denotes extended marketing mix of the ecommerce
platforms
13. Laws and regulations are required to

1 2 3 4
1. Ensure fair and 2. Maintain licensing 3. Penalise traders 4. Regulate
competitive trade procedures for the who do not adhere monopolies and
practices and to companies to law and earn oligopolies
protect consumers money for the
government
14. 1. Sets the price below cost to eliminate
competition
Predatory 2. Sets prices very high where poor
pricing is consumers may not be able to buy the
product
illegal under 3. Sets the price suitable only for major
anti trust players in the market place

laws, 4. Sets the price with hidden charges

because it
 1. Civil offences
15. In developed
markets :Price
fixing, predatory 2. Criminal Offences
pricing, bid
rigging and
misleading
advertising are
3. Moral issues
considered as
4. Ethical issues
 1. All sellers sell at a fixed price

2. Sellers collude among themselves to set

prices higher than they would be in a free
market
16. Price
fixing is 3. Fixing the labels of prices to products in
display

4. Showing a higher price on top of the price

tag and fixing a label with a lower price under
the old price tag. ( locked down price)
 1. Is called predatory pricing
17. If a seller tries
to attract customers
with one or few
products offered at 2. Is called referral selling
lower prices and
finally offers a
higher priced
products indicating 3. IS called tied selling
that the low priced
products are not
available 4. Is called Bait-and switch selling
18. When a seller
offers price
reductions or • 1. Tied selling
other benefits for • 2. Double ticketing
a customer that • 3. Referral pricing
provides • 4. Bait-and switch pricing
information
about a potential
buyer
 • 1. Is where competitors collude and agree that
only one bid will be made to get the contract of
supply
19. Bid • 2. Is where competitors agree in collusion to bid
several bids allowing the lowers bidder to get the
rigging contract of supply
• 3. Both above 1 and 2
• 4. Only above 2 is correct
20. Hydro
electricity supply
company is • 1. Increase the rates
having an issue • 2. Decrease the rates
of meeting the • 3. Use demarketing to reduce consumption
demand. What it • 4. Develop Coal plants to generate electricity
should do
ethically
• If you are interested in viewing the whole book, which has 580
Questions and Answers, please Log on to Amazon.com and search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just paying
USD4.99
• I strongly believe it is a very good investment for you and I also
consider it as an appreciation of my work towards the student
community
• You can also view a video on this presentation with explanations and
answers by copying and pasting it on your browser
https://www.youtube.com/watch?v=iGetPCTciKY&t=146s

• Next slide has the answers to the questions in this presentation

Answers
• 1 -1 9-1 17-4
• 2- 3 10- 2 18-4
• 3- 3 11-1 19-4
• 4- 1 12-3 20-3
• 5- 2 13-1
• 6- 1 14- 1
• 7- 3 15- 2
• 8- 4 16-2
• Thank you