STARTUP INDIA SEED FUND SCHEME

STARTUP SAMPLE PITCH DECK

 EXPLAIN THE PROBLEM YOU ARE SOLVING

• Describe the pain point you are alleviating

• Keep it crisp
• Show how your customers are impacted by the problem
• Give data or facts supporting your problem statement, if needed
• Do not be generic, vague, or grammatically complex

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 TARGET MARKET

• What is the size of your market? Capture data points from credible sources
and mention them as sources on your presentation
• Carry out your own guesstimation exercise, if needed
• Your ideal customer and niche

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 YOUR PRODUCT/SERVICE

• Overview of your product/service
• Describe how the solution can address the problems that you have outlined
• If possible, use real life examples to detail the solution to the problem 
• Your value to the customers
• Your Unique Selling Point (USP)
• Any Patents/IP you have
• Stage of your product/service (ideation, validation, early traction, scaling,
etc.)
• Images, schematics, flowcharts and diagrams

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 COMPETITIVE LANDSCAPE

• Who are your competitors (direct and indirect)?

• How are your better than these competitors and what is unique in your
approach?
• Note that absence of competitors is VERY rare, and you should be thorough in
your research if you think you have no competitors

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 MARKET VALIDATION

• Furnish highlights from any survey conducted to show interest of users

• Give specific details of sales data or early adopters using your product, if any
• Highlight any milestones achieved by startup

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 REVENUE MODEL

• Specify a framework for generating financial income

• Identify different sources and channels of revenue
• Specify the pricing model being used and the price being charged to
the target customer
• Mention pricing slabs for different customer segments
• Compare your pricing with that of competitors, if needed

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 MARKET STRATEGY

• Specify how are/will you approach your target customer with

your product/service
• Highlight the uniqueness of your strategy when compared to your competitors

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 TEAM

• Highlight the key founding/executive team 

• Some details that can be highlighted:
• Name of the member
• Educational Background
• Professional Experience
• Division of roles and responsibilities
• If you don’t have a complete team yet, identify the key positions that
you will need to fill and why those positions are critical to company growth

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 FINANCIALS

• Talk briefly about your startup Financials – Sales forecast, Income statement

and cash flow forecast
• Overview of your costs
• Unit economics, e.g., revenue per customer
• Give a general overview of the financial data 
• Mention significant assumptions made for forecast calculation

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 FUND REQUIREMENT AND DEPLOYMENT PLAN

• Quantum of fund required

• Type of fund required: Grant/Debt/Convertible Debenture 
• Instalment-wise Fund requirement
• Breakup of fund deployment: Fund allocation to various activities such
as Marketing, Team, Product, etc. with a timeline of expenses

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 ANNEXURE

• Letters of recommendation from stakeholders on their official letterheads

only.
• Pictures of prototypes, PoC, office facilities etc.
• Awards, recognitions by govt. or any other significant mentions
• Any other relevant information about your venture

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