This is accepting without question, an opinion about a certain subject
which is given by someone who is considered an authority on the subject.
Ex: If an ordinary person says that kissing transmits colds, he is not
believe much, he may even be laughed at. On other hand, when a doctor sayss the same thing, he is believe without question, Suppose a doctor commits a mistake and it is fact that some doctors commits mistakes sometimes. Worse, sometimes persons with big names in the community make pronouncements about things outside their own expertise and they believed bacuase of their big names.
They are believed without any scientific inquiry about
the truth of their pronouncements. For instance, a well- known athlete is made to announce that to drink a certain kind of liqour is good bacause it makes the body strong. Big stars in the movie are often made to sponsor the sale of certain products, especillay beauty enhancing things or articles, and they are believed without the stigthest semblance of any scientific investigation. THANK YOU ;)