Case study :- Motivation

techniques used in KFC

Presented by-
Sangram Nangare.
 AGENDA
 About the company.
 Motivation.
 Leadership.
 Learning & knowledge management.
 Culture & diversity.
 Benefits to employees.
 Employees responds towards benefits.
 Conclusion.
 ABOUT THE COMPANY
 KFC is a fast food restaurant chain that specializes in fried
chicken
 Headquarter at Louisville, Kentucky, in the US.
 The idea of the company was founded by Colonel Harland
Sanders in 1930.
 It main sells chicken, sandwiches, wraps and salads.
 It is the world's second largest restaurant chain.
 Muktesh Pant (CEO).
 MOTIVATION :-
  To enhance employee motivation KFC is using one to one
meetings strategy.
 They have staff incentive programs, conventions, Champs Elysees.
 Includes the cleaning, hotel, maintenance, accuracy, speed of
service and product quality etc.
 KFC sends e-mail, together with the memorandum to the
employees, the crew incentive programs etc.
 The company uses bottom-up approach and a top to down in
strategic decision-making .
 LEADERSHIP :-
 They use low differentiated with an integrated
leadership.
 They build the Yum! University that provides the
training and development programs.
 They provide group of interactive session,
institutionalized open conversation.
 They provides a completely transparent interface in
those to leadership position, and including all of the
restaurant manager and the chairman.
 Also enhance open communication, and give everyone
the opportunity to express concern and their ideas.
 LEARNING AND KNOWLEDGE
MANAGEMENT :-
 KFC provides training to all the staffs.
 They offer each employee a form entitled

"Training Needs Assessment“.

 They also provide some basic training to

staff like the restaurant level and also

provides the incentive lectures.
 They also have a guest speaker with the CEO

and senior management meetings of different

institution.
In addition, the company provides comprehensive
training in the following areas
 Leadership Development.
 Coaching Skills.
 Culture.
 Interaction Management.
 Fire Safety.
 First Aid training.
 Food Safety.
 Human Resources, Workplace Health & Safety.
 Information Systems.
 Financial & Operations Accounting.
 CULTURE AND DIVERSITY :-
 KFC offers different diversity of food choices, different
cultures in the rest of the world.
 KFC has workers from different parts of the world with
different culture.
 They took decision only after considering the values and
norms of different culture.
 There are 7,741 KFC in other location or countries.
 MOTIVATION OF EMPLOYEES :-
 In KFC they have the practice of making someone “chef of the
day”.
 They select one person from their chef and put his or her picture in

front of the shop and that person get two extra day off of a month.
 Mr. Soumya said that this helps employee to increase the

productivity and also helps to maintain a stable and healthy

ambience of competition.
 There`s more to KFC than great food. They promote education,

diversity and animal welfare in a number of positive ways.

 Health benefits include medical and dental insurance.• They also

offer disability and accident insurance.

 Aslo provides discounted gym and fitness services.
 EMPLOYEES RESPONSE :-
 Lower employees are unhappy as most of the benefits
are only offered for qualified employees.
 Qualified employees are very much satisfied with the
benefits offered by KFC.
 Every employees are very much satisfied with the
health insurance provided as compared to other fast
food outlets.
 CASH REWARD :-
 The company also provides extra cash rewards to the
really sincere and devoted workers.
 This also applies to those employees who have worked
in the company for more than 10 or 15 years.

BONUS:-
 This is an also a reward gifted to the workers for the
merits and hard work.
 CONCLUSION :-
 By this report we came to know a lot about KFC, likewise
their motivational strategies which uses a one to one meeting
strategy, crew incentive programs etc.
 Unlike most of the other companies KFC follows bottom up
and top to down strategy for decision making.
 We also come to know that people from different country and
culture come together and work in KFC.
THANK
YOU…