BUMKT509

COMPANY NAME: COCOMAI

STUDENT NAME:
STUDENT ID:
 Table of contents

Executive summary
Introduction
Body of Content
Scope of the report
Purpose of Report
SWOT Analysis
Segmentation, Targeting and Positioning Strategies
Products of CocoMai
Product Description
Product/Service Pitch
Conclusion
List Of References
 Introduction

CocoMai has been a snack company since 2015 and

it is located in the small Pacific Island Nation "Fiji".
CocoMai's proprietors are presently looking for
recommendations to continue their operations in
Covid-19
 Scope of the Report

The purpose of this project is to offer

recommendations and solutions for the company
CocoMai through SWOT analysis and its, healthy
numbers, the number A healthy environmental
marketing analysis.
 SWOT Analysis-Opportunities Available

Health bars and snacks have extended originality as

a breakfast on the go type of snack to a “healthier”
alternative to chocolates, crisps, or other snack
items.
Target Segment of CocoMai
 Market Avatar

With gaining popularity, company CocoMai has

increased its distribution locations and different
strategies are designed to diversify operations of the
business. Their goals to expand in the markets of the
USA and China in 2020 also do not go according to
plan due to lockdown situations around the world.
Marketing Strategy
 Positioning Strategy and Statement

The high tendency towards snacks among the

adolescent populace followed by expanding wellbeing
mindfulness among them is driving the development
of the healthy snacks market and thus demand of their
product is increasing due to spreading awareness
regarding trend of healthy eating.
Market Segmentation
 Product Description

CocoMai mainly offers products such as sugar-free

coconut, pocket-size water shots of coconut, and
coconut chips (Kaplan, & Witt, 2019).
Healthy Snack food items are made by the company
by using organic and local produce that mostly
contains carbohydrates and a very less amount of
sugars.
 Verbal Pitch

CocoMai needs improvement in this regard as they

have poor service pitch.
Due to low market pitch, the company is facing
difficulty in connecting to its customers
Another reason for the lack of proper connection
with customers is language barriers as most of them
find it difficult to read product descriptions
 Recommendations

Before moving into new sectors or commencement

of another business in the prevailing sector CocoMai
ought to purposely assess the ecological principles
that are needed to work in those business sectors
(Sampaio Silva, Castro Mendonça Lima, de Jesus
Pinto, Silva Menezes, Pinheiro Neto, Carvalho
Moreira, 2018).
 List Of References

Kaplan, P. O., & Witt, J. W. (2019). What is the role of distributed energy
resources under scenarios of greenhouse gas reductions? A specific focus
on combined heat and power systems in the industrial and commercial
sectors. Applied energy, 235, 83-94.

Rogelj, J., Den Elzen, M., Höhne, N., Fransen, T., Fekete, H., Winkler,
H., ... & Meinshausen, M. (2016). Paris Agreement climate proposals need
a boost to keep warming well below 2 C. Nature, 534(7609), 631-639.

Sampaio da Silva, E., de Castro Mendonça Lima, G., de Jesus Pinto, J.,
Silva Menezes, A., Pinheiro Neto, L. G. Carvalho Moreira, F. J. (2018).
FRUTOS DE COCO SECO EM SOLO COM E SEM PLÁSTICO DE RÁFIA.
Revista Brasileira de Agricultura Irrigada-RBAI, 12(7).