Professional Documents
Culture Documents
Bakery Industry Info
Bakery Industry Info
Bakery Industry Info
THE MEDIACENTER
• From 2002 through 2004, the
baking industry appeared to be
losing ground. Today, it appears
to be on the rebound.
THE MEDIACENTER
• There are several different
types of retail establishments
within the bakery industry. These
include retail in-store bakeries,
specialty bakeries and retail
standalone bakeries.
THE MEDIACENTER
• Specialty bakeries are key players in the
industry and a significant portion of the
$38.4 billion specialty foods market.
• These specialty
bakeries are one of
the fastest growing
sectors in the U.S.
THE MEDIACENTER
• When looking at in store sales, the two top products
contributing to sales are cakes and bread.
THE MEDIACENTER
• After several years of expansion,
a lull is developing in the area
of in-store bakeries. The
slowed growth in this area
is attributed primarily to
rapid maturity of the
category, as well as
competition from other types
of bakeries and products.
THE MEDIACENTER
• American
American consumers are are well aware that a
diet rich in fiber and whole
whole grains
grains can
help stave
stave off cardiovascular
cardiovascular disease,
disease,
high
high cholesterol and diabetes.
• The
The U.S. market for whole
grain products
products is the
largest
largest in
in the
the world.
world.
It’s estimated to
to be
be
worth about
$5.6 billion.
THE MEDIACENTER
• Many American companies are beginning to
increase their offering of whole-grain products,
as well as those fortified with vitamins.
THE MEDIACENTER
• Given the company's history and mission, it is well
poised to take advantage of the forecasted growth in
the baked, whole-grain snacks market, which is
expected to reach $21 billion by 2010.
THE MEDIACENTER
• For decades, American children have been enjoying their
peanut butter and jelly and balogna on white bread. Mothers,
however, would prefer that they eat whole wheat bread.
THE MEDIACENTER
• An increased whole grain intake has been shown to provide a
benefit of up to 40% reduction in cholesterol.
THE MEDIACENTER
• Pazyra started out by offering products from La Patisserie.
Once customers began requesting products that
La Patisserie did not bake, Pazyra realized that there was
real potential in expanding his product offering beyond
his own kitchen.
THE MEDIACENTER
• To ensure that the products arrive fresh at the consumer's
home, each bakery sends the products directly to the
consumer rather than through a distribution center.
THE MEDIACENTER
• 1-800-Bakery strives to maintain the personal feel of a
local, neighborhood bakery - just online. All customer
service issues are handled personally.
THE MEDIACENTER
• In terms of business success, 1-800-Bakery seems to have a
corner on the market. In its first year, they generated about
$52,000 in sales.
• Over the past four years, the business has really grown through
word-of-mouth advertising. In 2006, figures reached $800,000.
THE MEDIACENTER
• In 2002, Hispanics became the largest ethnic group in the United
States. Since that time, this demographic group has continued to
grow and is expected to account for about 25% of the U.S.
population by the year 2050.
THE MEDIACENTER
• Several manufacturers are modifying their business in order to
accommodate the Hispanics' taste buds. By giving this
demographic a little taste from their homeland in the form of food
and tradition, baking companies can expect their sales to rise like
the yeast in their cakes.
• Prime Choice Foods, Con Agra and La Tortilla Factory are a few of
the baked goods manufacturers that have begun targeting the
Hispanic demographic.
THE MEDIACENTER
• What most companies focusing on the Hispanic market have
found is that the packaging is as important as the
product. Hispanics need to be able to relate to the product
and the packaging is the first thing to catch their eye.
THE MEDIACENTER
• After packaging, the most important item is taste. The taste
of the product must be authentic with ingredients that are
recognizable, household items.
THE MEDIACENTER
• Companies that offer healthy bakery products that support the
new dietary guidelines published by the U.S. government
should include the new food pyramid in their advertisements.
It will make it that much easier for consumers to choose
healthier products.
THE MEDIACENTER
1. Your customers and potential
customers use it — viewing
daily for long periods of time.
2. TV’s attributes of sight, sound,
motion and emotion let you best
communicate your message to
these people.
THE MEDIACENTER
Remember,
Only television can
give you:
The right message
To the right people
At the right time
In the right place!
THE MEDIACENTER
THE MEDIACENTER