Data

Analytics,
Machine
Learning
andAI
<Date> <Presenter>

1 Confidential www.zensar.com | © Zensar Technologies 2021

Page 1|© Technologies, 2021 | Confidential
 The Artificial Intelligence Landscape
2028 Market

Rest of the
Global US Europe world
$ 436.58B $ 200.63 B $61.42 B $174.43 B

• Organizati ons should move away from model-centric approach to ore data-driven approach for higher
RoI. Data-centric approach is more effi cient than model-cenric approach in detecti ng defects in steel
(+16.9%) and Solar Panels (+2.96%)

• AI and Data Sciences are not same. AI projects are much more complex and costlier

• In Order to make AI successful , focus should be on adapti on in the industry.

• For Enterprise-level scaling of AI, conti nuous integrati on and deployment of the data and model is
required

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 The Artificial Intelligence Landscape
2028 Market

Global US Europe
$ 436.58B $ 200.63 B $61.42 B

AI-Driven Data Engineering: AI-Driven Data labelling is AI Core: Brands leverage social media sentiment analysis to
finding traction in industries like insurance. Well-labeled know customer. Taco bell found that customers are
data sets are important for training A.I. software to unhappy with cheese in Quesalupa, they sent emails to
correctly identify “edge cases” for damage assessment restaurants about recipe to ensure customer satisfaction.

Intelligent Forecasting: Walmart’s JDA system is currently

AI-Driven Entity Relationship The LinkedIn Economic Graph
responsible for crunching historical sales data on a weekly
is based on over 690 million members, 36,000 skills, 50
basis to come up with demand forecasts for roughly 500
million companies and helps to spot trends like talent
million item-by-store combinations in the US,
migration, hiring rates, and in-demand skills by region

Intelligent Optimizations: Spotify first released Discover

Weekly playlist recommendations in 2015 and they Intelligent Scoring and Prediction:
experienced an 80% revenue increase with 40 million
Discover Weekly users(40% of total users by that time)

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Context – AI Services – Competition
Our positioning Artificial Intelligence Market By Competitors

Accenture
KPMG EY

PWC IBM
Abilityt to Execute

Wipro Atos Infosys

TCS 20%
Capgemini

HCL NTT Data Cognizant

40%
DXC technology Tech Mahindra Genpact 10%
NEC
Zensar EXL

Completeness of Vision

Zensar’s strategy to change our positioning:

30%
 Leverage Zenlabs capabilities/ solutions/patents for gaining customer mind share
 USe Data Sciences case studies implemented at other premium customers, T-Mobile, CISCO
 Ensure all data sciences/ AI projects are backed up by Zensar’s MLOps/DevOps capabilities Large SI Medium SI*
Small SI Niche SI
 Take a Consultative approach for ensuring adoption of AI, same being used in an ethical and

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 Data Science
and AI

<Date> <Presenter>

5 Confidential www.zensar.com | © Zensar Technologies 2021

Page 5|© Technologies, 2021 | Confidential
Data Sciences and AI:

Intelligent Scoring
Foundations and Applications

And predicti on
e nt n
AI Application Services

g o
e l l i z a ti
t
I n ti m i
Intelligent Op
Forecasti ng
And Predicti ve AI
AI Foundati on and

Ethical AI
MLOps
Services

AI Consulti ng Enterprise
Responsible AI Scaling
DevOps
AI Driven Data
AI-Driven Enti ty
Engineering
Relati onship

Page 6|© Technologies, 2021 | ConfidentialAI-driven

Data Labelling AI core (Chatbot, computer vision)
Top AI questions AI Consulting

Enterprise Scaling

How do I drive How do I

Can I improve How dofrom
I drive Why has an How the
do I
Can I improve insights Why has an Can I look into What is going to achieve
Questi ons the quality of insights from issue or trend Canfuture?
I look into What isnext?
going to achieve the
unstructured the happen desired
Enterprises Ask my ML data? of
the quality
unstructured
issue or trend
occurred? the future? happen next? desired
my ML data? data? occurred? outcomes?
data? outcomes?
AI Driven Intelligent
AI Driven Data AI Driven Intelligent Intelligent Intelligent
Answers AI Driven Data AI Core Entity Intelligent Scoring and Intelligent
Engineering AI Core Entity Forecasting Scoring and Optimizations
Engineering Relationships Forecasting Predictions Optimizations
Relationships Predictions
Establish
Quality and Conversion of Establish AI driven predictive
Quality Relationships Looking into the AI Driven
Defi niti ons relevance of and
the Conversion
unstructured of
(Text, Relationships Looking intoonthe
AIanalytics
driven predictive
like AI Driven
across multiple futures based recommendation
input data for the
relevance of unstructured (Text,
image , video )data across multiple futures based on
analytics like
customer retention, recommendation
input data for image , video )data dimensions and historical customer retention, engine and next
downstream AI/ML to structured dimensions churn, fraud
downstream AI/ML to structured variable and and historical
data/trends churn, fraud
engine and next
best offers
data modelling data/information variable and data/trends detection best offers
data modelling data/information prioritization detection
prioritization

High Volume

Differentiator

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 AI Practice Solutions - Industry Use Cases

AI Foundation Services AI Application

AI-driven Data AI Driven Entity Intelligent Intelligent Scoring Intelligent

 Engineering AI Core Optimizations
Relationships Forecasting & Predictions
Persona driven recommendations
Cheque Fraud Optimize Collection Strategies
Credit Risk Scoring & Predictions Cross Sell – Next Best Offer
Generate high quality Know Your Customer Anomaly Detection Transaction volume
BFSI Customer Retention & Churn UW pricing – Revenue
labeled data for reducing Social Media Sentiments Anti Money Laundering forecasting Complaint Management Maximization Vs Loss Ratio
AI/ML classification bias Chatbot Fraud Detection Portfolio Management minimization
Computer vision
Investment Optimization

Intelligent Ticket Routing

Generate high quality Social Media Sentiments User behavior – Telemetry User activity driven classifications
Hi-Tech labeled data for reducing Image classifications Product / App Performance Device Failure Predictions
AI/ML classification bias Computer vision

Image classifications Persona driven recommendations

Product Propensity Analytics Cross Sell – Next Best Offer
Manufacturing Generate high quality Video classifications Customer / Prospect Profiling
Causality Analysis Demand Forecasting Pricing Optimization
& Retail labeled data for reducing Social Media Sentiments Customer Experience
Market Basket Analytics Cross market Optimization
AI/ML classification bias Defect Identification
Chatbot Supply Chain Optimization
Computer vision

•
AI Consulting •andManaged
Shared
Service
Enterprise
Service Scaling LOB Heads. Head
Of Analytics
• Analytics Literacy
• Automation
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 AI Services Spectrum
AI Core / AI Driven Data
Engineering
• Text, Image, Video and data
extractions
• Text / Image / Video analysis
& classifications
• Text, Image, Video
annotations
• Automated data labeling
• Natural Language Processing
• Multi Modal AI
• Social Media Sentinments
• Defect Identification
AI Core / AI Driven Data Engineering
SmartIYE
Image Processing Platform
Zeva
A Conversational AI
Platform for FAQ,
Dialogues, Helpdesk and
Knowledge Management
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AI Consulting : Assessment, Roadmap, Governance
Entity Relationships & Feature Intelligent Forecasting and Optimization & Decision Support
Engineering Predictive AI
• Knowedge graphs • Classification and Regression • Recommendation Engines
Implementation Techniques & Analytics • Reinforcement learnings
• Automated Entity • Predictive Analytics • AI driven optimizations
Relationships • Clustering • Neural Network Models
• Feature Engineering / • Intelligent Demand • Cross Sell – Next Best Offer
Feature Extractions Forecasting • Intelligent Ticket Routing
• Relation Extraction • Credit Risk and Scoring
• Semantic Networks • Customer Retention &
• Anomaly Detection Churn, Profiling
• Causality Analysis • Complaint Management
• Device Failure Predictions
Assets
Intelligent Forecasting and Predictive AI
DefectId DemandNova
Damage Detection A Multimodal Deep Neural Network
Platform (Vehicle, product) based Demand Forecasting Framework
ScreenAssure
NoRisk
UI testing framework for
web and mobile-based A Multimodal Deep Neural Network based
applications Lending Risk Assessment Framework
AI Scaling : ML Ops, CICD, API based AI services
 Updated by Riddhi
Our Services – AI Consulting

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

AI Assesment AI Product Definitions AI Scaling AI Monitoring

• Maturity Analyis • Business needs and • Cloud deployment • Model Management and
• AI Roadmap Priortization architecture Governance
• AI Transformation/ Solution • Data and Constraints • ML POD setup for • Data and Model drift
envision workshop driven • System Design Thinking deployment management
change management • PoC/MVP driven  • Interactive UI for AI
• Ethical and Responsible AI enterprise AI solution Monitoring
blueprinting (use case
driven)

Page 10 | © Technologies, 2021 | Confidential

 Updated by Riddhi
Our Services – AI Core/ AI driven Data Engineering

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

Principal Services Niche Services Assets

• Text and data extractions • Automated data labeling
• Computer Vision •  ZenLabs (Puneet to update)
• Text analysis and classifications
• Image analysis and • Chatbots
classifications • Natural Language
• Video analysis and Processing
classifications • Multi Modal AI
• Image and video extractions • Cheque Fraud
• Text and document annotations • Know Your Customer
• Video and image annotations • Social Media Sentinments
• Human computations – data • Defect Identification
labeling • Text / Image / Video
classifications

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 Our Services – Automated Enti ty Relati onships and Feature Engineering

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

Principal Services Niche Services Assets

• Knowedge graphs • Anomaly Detection •  ZenLabs (Puneet to update)
• Entity Relationships • Anti Money Laundering (AML)
• Feature Engineering / Feature • Fraud Detection
Extractions • User Behavior – Telemetry
• Relation Extraction • Product / App Performance
• Semantic Networks • Causality Analysis
• Market Basket Analysis
• Product Propensity Analytics

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 Our Services – Intelligent Forecasting and Predictive AI

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

Principal Services Niche Services Assets

• AI Driven Forecasting • Intelligent Demand Forecasting
• Intelligent Scoring and • • Zenlabs – Puneet to Update
Credit Risk and Scoring Predictions
Predictions • Customer Retention & Churn
• Classification and Regression • Complaint Management
Techniques • Portfolio Management
• Predictive Analytics • User Activity Driven Classifications
• Clustering • Device Failure Predictions
• Customer / Prospect Profiling
• Customer Experience

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 Our Services – Optimization and Decision Support

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

Principal Services Niche Services Assets

• Recommendation Engines • Persona driven recommendations • Ticket Analytics Solution
• Reinforcement learnings • Pricing Optimization (Dual Objective)
• AI driven optimizations • Investment Optimization
• Neural Networks • Marketing Optimization
• Supply Chain Optimization
• Optimize collection strategies
• Cross Sell – Next Best Offer
• Intelligent Ticket Routing

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 Our Services – AI Enterprise Scaling

AI Consulting

AI Core / AI Driven Data Automated Entity Relationships Intelligent Forecasting and Optimization and Decision
Engineering and Feature Engineering Predictive AI Support

AI Enterprise Scaling

Principal Services Niche Services Assets

• AI/ML data pipelining and data • CI/CD pipelines and UI End Points/APIs • Point solution on Azure ML
processing containers  on cloud for Enterprise Scaling • Point solutions on AWS
• Model pipelining and containers • Interactive UI for AI Sagemaker
• Training pipelining and solutions (scenario planning driven
containers decision support systems)
• ML Ops / Dev Ops
• POD driven ML Ops / Dev Ops – • Model Management and Governance
Build and deploy • Scalable Machine Learning
• AI services API generation for (High Dimensional data processing
downstream UI / Systems and insight generation –
Distributed Systems)

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 Data Sciences & AI – Offer Bundle and Deal Sizes
Unstructured data extractions
AI Core / AI Driven Data and classifications,
> $1m
Engineering Chatbots,Computer Vision,
Unstructured
annotations, data extractions
automated labeling
AI Core / AI Driven Data and classifications,
> $1m
Engineering Chatbots,Computer Vision,
annotations, automated labeling

Knowledge graphs, feature

Automated entity relationships
extractions/engg, causality $500k - $1m
& feature engineering
analysis
Knowledge graphs, feature
Automated entity relationships
extractions/engg, causality $500k - $1m
& feature engineering
analysis

Intelligent Forecasting and  Forecasting, Predictions and

Data Science & AI $500K - $1m
Predictive AI Scoring
Intelligent Forecasting and  Forecasting, Predictions and
$500K - $1m
Predictive AI Scoring

Recommendation engines, Next

Optimization & Decision Support Best Offers, Reinforcement >$1m
Learnings, Optmizations
Recommendation engines, Next
Optimization & Decision Support Best Offers, Reinforcement >$1m
Learnings, Optmizations
AI Foundati on
services
Model management,
AI Enterprise Scaling governance, deployments & >$500k - $1m
retraining (ML Ops / Dev Ops)
Model management,
AI Enterprise Scaling governance, deployments & >$500k - $1m AI Applicati on
retraining (ML Ops / Dev Ops) services

AI Advisory
$300k - $500k
AI Advisory
Page 16 | © Technologies, 2021 | Confidential
 AI-Core and Intelligent Scoring
One of the world’s largest multi-technology

PROBLEM FACED
• The client has 359,000 partners
• It wanted to identify and understand uncontrolled
partner behavior and intent outside Microsoft.
• A robust partner intelligence platform for analyzing
partner’s behavior/pulse and drive DMC adoption on
external mediums was required
based out of USA

SOLUTIONS OFFERED
companies

• Zensar leveraged varied data sources like partner social data, partner
survey and websites and blogs.
• Partner intelligence metrics were calculated Data was pre-processed and
then analyzed using Keyword/entity extraction , Dependency parsing,
Language polarity, analysis, etc.
• like Frequency & VirToneality, Engagement, Sentiment towards GTM
Program, revenue impact, Competition frequency & virality,
Competitor products resonating ,Organic messaging themes, Organic
frequency & virality.
BENEFITS
The metrics led to Relevant
•Increased Partner Intelligence
•Increased license revenue
•Improved partner engagement
•Increased qualified leads
Page 17 | © Technologies, 2021 | Confidential
 AI-Core and AI-driven Data Engineering
A Large Telecom Service Provider based out of US
PROBLEM FACED
• Customer contact center receives around ~500K
requests / month 
• The intents behind each request is not known/clear
• lack of information led to larger emergency events
getting missed
• The change in user interest was untapped 

SOLUTIONS OFFERED
• Zensar Conducted innovation workshop to analyze business landscape to
shortlist the relevant use cases
• Data Labelling was done to train the model.
• With the help of trained data, Zensar leveraged Natural Language
Processing to conduct intent analysis to better understand user
requirement and appropriate measures, sentiment analysis to understand
user emotions/satisfaction with the process, early trend identification
and anomaly detection

BENEFITS
The metrics led to Relevant
•Clear Insights on customer requests intent patterns
•Faster turn-around time for emergency situations
•Detecting new events at their very beginning 
•Can Enable faster query resolutions by auto-routing
Page 18 | © Technologies, 2021 | Confidential
 Morrison Data Services: UK's leading utility
PROBLEM FACED
• 1. Reducing the manual efforts required to sort the images as good or
bad.
data services business

• 2. Reducing the chances of error that can come in because of human

involvement in classification of images.
• 3. Choosing the platform that best suits in terms of technology and
cost
SOLUTIONS OFFERED
• Use of Zenlab’s Image Processing Module
• Computer Vision based classification of images on visibility and quality.
• Early engagement with stakeholders
• Multiple test runs in non-prod environment
• Involved functional SMEs for data validation

BENEFITS
The metrics led to Relevant
•Less backlog of unprocessed images, with planned future
imported images to increase to 100K-200K.
•Easy UI for accessing the processed images and triggering the
job manually
•Reduced the time required for processing – 10K images in 25
minutes
Page 19 | © Technologies, 2021 | Confidential •Email Notification of the process to users with execution data
 Thank You

20 Confidential www.zensar.com | © Zensar Technologies 2021

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