Ch0c0

Lazia
Relive your moments

The Chocolate Shop

Sr Roll
No Name No
1 Jinesh Gada 18
Kailash
2 Gaonkar 19
Devendra
3 Jadhav 21
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4 Sandip Wani 58
Introduction

 Choco Lazia will be a chocolate parlors.

 We will operate as one stop shop for chocolate products

 To start with we will operate in 4 locations in Mumbai

 Our Vision is to have 40 chocolate parlors‘ across India

by 2013

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 Market
Segmentation
 Indian Chocolate Market is estimated around 1500 Crores and growing

at 18 to 20% every year.

 The per capita Consumption of Chocolates in india is 300 grams.

 Over 70% of Consumption takes place in Urban Markets.

 Chocolates and its products are consumed by all generations, from Kids to
Aged people.

 The largest segment among the Consumers of Chocolates are Youth.

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 TARGETING

 The Indian Chocolate Bazaar is estimated to consume 24000 – 29000

tons
of Chocolate per annum.

 India’s Metro Cities are Proving to be the Big Draw Clocking Penetration
in excess of 30 %.

 Smaller Cities Consumes around 10 to 15%.

 Chocolates are Luxuries in Rural Market which explains the mere 3%

penetration in villages.
Kids
Youth
Dinks
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Niche segment
 Positioning

 Choco Lazia is Positioned as a chocolate parlor or a Choco Café

bar.

 For Consumers Choco Lazia should be a “fun place” as well as a

shop to by
branded as well as hand made chocolates.

 Four Locations where Choco Lazia Outlets will be First launched are
Bandra,
Ghatkopar, Vashi, Colaba.

 Further some of these outlets can be launched in Malls.

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Logo

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 Merchandise

Chocolate Customize Readymade Chocolates

Products Chocolates Chocolates Gifts

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Merchandise

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Introduction

Store Layout
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Floor Layout

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Floor Layout

Counter &
ChocoDine Display

Shelf
Display

Shelf Display Toilet

Smoking Zone

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First Page :

“FASAD FOR
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Menu & Prices

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Menu & Prices

Choco Lazia
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Relive your Moments
Table top

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SWOT Analysis

• Strengths-
– Quality Product
– Strong Financial Support
• Weakness
– Relatively New Setup
– Chocolates - comparatively small business unit
• Opportunities
– Low penetration, consumption;
– Scope of launching new variants and extensions.

• Threats
-- Foreign multinationals

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 Perceptual Map
HIGH PREMIUM

Cadbury -Perk CHOCO-

LAZIA

CAD-B
SNACKS INDULGENCE

Cadbury -5
Star Sinkers , Twix

Nestle –Milky
Bar

LOW PREMIUM
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Advertising Strategy

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 CHoco Lazia
Relive your moments

Thank You

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