logos

Appeal to Logic
 Origins of logos
● Logos is a Greek word with a variety of meanings
including “reason” and ”plea” among others.
● Greek philosopher, Aristotle provided a definition of
logos which was “reasoned discourse”
● He considered logos one of the three main modes of
persuasion along with ethos and pathos
● Aristotle thought logos superseded the other two, as the
effectiveness of any argument depended on a strong
logical appeal
 What is
logos?
The logical appeal is the strategic use of logic, claims
and evidence to convince an audience of a certain
point.

This strategy is generally used in persuasive writing,

argumentative writing, literature and poetry.

Logos often depends on the use of inductive or

deductive reasoning.
The three elements of
logos

claim evidence warrant

A notion the author Support for the notion Makes a logical
wants to become a and can be connection between
reality represented by facts, the claim and the
statistics etc. evidence
Iinductive reasoning Deductive reasoning
Inductive reasoning Deductive reasoning is the act of making
involves drawing a generalized statement and backing it
conclusions from facts, up with specific scenarios or
using logic. information.
Strong, logical appeals help bring an audience around to your point
of view, and help you avoid lapses in logic known as logical
fallacies.

Logic should build methodically and readers should be able to see

you construct an argument step-by-step.

It’s much easier to persuade an audience when they can see every
step you took to come to your conclusion.
Examples of logos

● The data is perfectly clear: this investment ● "More than one hundred peer-reviewed
has consistently turned a profit year-over- studies have been conducted over the past
year, even in spite of market declines in decade, and none of them suggests that this
other areas.” is an effective treatment for hair loss.”

● "Ladies and gentlemen of the jury: we have ● "History has shown time and again that
not only the fingerprints, the lack of an absolute power corrupts absolutely."
alibi, a clear motive, and an expressed
desire to commit the robbery… We also
have video of the suspect breaking in. The
case could not be more open and shut."
THANKS!

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