MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)

• Communication, Media, and Information

• Media and Information Literacy (MIL)
MIL PPT 01, Revised: May 24, 2021
LEARNING COMPETENCIES
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
LEARNING COMPETENCIES
The learners will be able to…
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
 define Media and Information Literacy (SSHS)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Clients (A)
• Channel (C)
• Reader or Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

 VIDEO PRESENTATION
What is media anyway
YouTube Channel: Media TV
Date Uploaded: May 29, 2018
Media Minute Introduction_ What is media anyway_.
mp4
 PICTURE ANALYSIS

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
 TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,

communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Media Forms
Narrative media: explain, demonstrate, describe
Interactive media: facilitate reflection, check understanding,
encourage exploration, provide feedback
Communicative media: allow exchanges between learners
and between learners and tutors
Adaptive media: facilitate experimentation and practice
Productive media: allow learners to articulate, express,
demonstrate understanding
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as a tool
or medium for communication?
 How did Facebook affect or change
the way we communicate with
other people?
 How did Facebook affect the
quantity and quality of information
available to people? Is it a good
thing or bad thing?