MIT College of Management ,Pune.

Summer Internship Project Report

On

“A STUDY THE PROMOTION OF ORGANIC FERTILIZERS IN AHMEDNAGAR

DISTRICT”.

Presented by Under the Guidance of

Mr. Pritam Dhage Dr. Vijaya shinde
MITU20MBAB0051
 INTRODUCTION

 The project title “TO STUDY THE PROMOTION OF ORGANIC FERTILIZER IN AHMEDNAGAR
DISTRICT” as undertaken for the “MAHARASHTRA ORGANIC FERTILIZER Pvt.ltd. NASHIK” under the
guidance of Mr.GAURAV JITENDRA SAVAKAR.
 “Feed the soil to feed the plant "one of the largest industries though the whole world is agricultural industry.
 Distribution network is an interconnected group of storage facilities and transportation system that received
inventories of good and then deliver them to customer.
 The research consist study of sale and distribution network of “Maharashtra organic fertilizers” products in
Ahmednagar region.
 Company profile

 Maharashtra organic fertilizer Pvt.Ltd. incepted in year 2000

 Engaged in manufacture complete plant nutrient and protection product such as Amino Acids Chalets,
Micronutrient Fertilizers, Organic Fertilizer, Humic Acids , Water soluble fertilizer , Plant growth regulator.
 VISION:- To be first choice of organic fertilizer .
 MISSION :- Consistently thrive to provide affordable organic fertilizer so that the end customer gets best value
for money.
 COMPANY FACTSHEET

NATURE OF BUSINESS MANUFACTURE

COMPANY CEO MR. GAURAV JITENDRA SAVAKAR

Registered Address Office :11, Shree mangal Gaeden, Indira Nagar Jogging
track Gate ,Nashik –Mumbai Highway, Nashik – 422009
Maharashtra ,India.

Total number of Employees 15 TO 20 People

Year of Establishment 2000
Legal Status of Film Pvt.Ltd
Annual Turnover 8-10cr.
 SWOT ANALYSIS OF COMPANY

STRENGTH:-
 High quality of the product.
 Best product among the competitor.
WEAKNESS:-
 Improper communication of dealers and distributors.
 Lack of field assistance.
OPPORTUNTY:-
 Company can extend its operation to E-commerce also.
 Number of dealers can be increased.
THREATS:-
 Competition from market launched recently in market as it is providing high margin.
 Customers can divert due to affordablity of product.
 PRODUCT PROFILE
4.URJA PLUS
1.Xxx 50

3.SUPRIM

2.VEER 5.TSUNAMI
 RESEARCH METHODOLOGY

 1) Primary data:
Meaning: Primary sources of knowledge are the info which needs the private efforts of collect it and which
aren't readily available.
1. Questionnaires:
2. Direct interviewing
 Secondary data:
Secondary sources are the opposite important sources through which the info was collected
 Sampling:
• Sampling method : Random Sampling Method
• Sampling Size: 130 Retalier and 70 wholesalers
• Sampling area: Ahmednagar Area
 1.How much expected profit of dealers from Maharashtra Organic Fertilizer Pt. Ltd.?1
chart No: 1- Expected turnover of dealers from Maharashtra Organic Fertilizer Pvt. Ltd.
(Source: Survey)

Expected turnover from our company. Percentage.

Less than 50000 29%

50000 – 1 lac
91-22-6130-9999
40%
29%
31%
1 lac – 2 lac 31%

Less than 50000

50000 - 1lac

1 lac - 2 lac

40%
 2. Which payment policy used by dealers to company ?
Chart No: 2 (Source: Survey)

Payment policy of dealers Percentage payment policy of dealers

On credit basis 80% 20%

On cash & carry basis 20% 80%

on credit babsic
on cash and carry basic
4.What is the annual turnover of Dealer?
Chart No: 4- Annual turnover of dealers.

percentage

5-15 cr
15-25 cr.
above 25 cr

Chart No: 4
*X-axis indicates the amount of annual turnover of dealers in rupees.
Y-axis indicates the percentage of dealers on the basis of their turnover.
 FINDINGS

 In survey it was found that, most of the consumers in Ahamadanagar district they didn’t know about
Maharashtra Organic Fertilizer company and there products.
 There are many small as well as big competitors in PGR’s, organic fertilizers, agrochemicals.
 There are less competitors in spray pumps as compare to PGR’s, organic and agrochemicals.
 Retailers and wholesalers want samples for testing the quality of product.
 SUGGESTIONS

 Company should give major emphasis on marketing of the product through extension programmes like
product samples for dealers.
 Company should make warehouse Ahmednagar district, it can help to reduce the transportation cost and
quick delivery of material.
 Company should make the exclusive dealers, it can help to reduce the completion amongst the dealers.
 Company should target big dealers by regular visits and follow - up which may influence small dealers also
THANK YOU