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    Adidas

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    Mharielle Kaye Abihay
    Adidas is Europe's largest and the world's second largest sportswear company. It focuses on winning consumers in key cities like Los Angeles, New York, London, Paris, Tokyo, and Shanghai. Issues it faces include incompetent managers, environmental concerns, and decreasing sales. To address these, Adidas implements training programs, engages in environmental organizations, uses more sustainable materials, and launches campaigns like "Own the Game" to boost sales and improve consumer relations.

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    Adidas

    Uploaded by

    Mharielle Kaye Abihay
    12 views18 pages
    Adidas is Europe's largest and the world's second largest sportswear company. It focuses on winning consumers in key cities like Los Angeles, New York, London, Paris, Tokyo, and Shanghai. Issues it faces include incompetent managers, environmental concerns, and decreasing sales. To address these, Adidas implements training programs, engages in environmental organizations, uses more sustainable materials, and launches campaigns like "Own the Game" to boost sales and improve consumer relations.

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    Adidas is Europe's largest and the world's second largest sportswear company. It focuses on winning consumers in key cities like Los Angeles, New York, London, Paris, Tokyo, and Shanghai. Issues it faces include incompetent managers, environmental concerns, and decreasing sales. To address these, Adidas implements training programs, engages in environmental organizations, uses more sustainable materials, and launches campaigns like "Own the Game" to boost sales and improve consumer relations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views18 pages

    Adidas

    Uploaded by

    Mharielle Kaye Abihay
    Adidas is Europe's largest and the world's second largest sportswear company. It focuses on winning consumers in key cities like Los Angeles, New York, London, Paris, Tokyo, and Shanghai. Issues it faces include incompetent managers, environmental concerns, and decreasing sales. To address these, Adidas implements training programs, engages in environmental organizations, uses more sustainable materials, and launches campaigns like "Own the Game" to boost sales and improve consumer relations.

    Copyright:

    © All Rights Reserved
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    of 18

    ADIDAS

    COMPANY
    EUROPE’S LARGEST
    SPORTSWEAR COMPANY

    WORLD’S SECOND LARGEST


    SPORTSWEAR COMPANY
    NEXT TO NIKE
    FOOTBALL TENNIS GOLF

    BASKETBALL SWIMMING
    RUNNING TRAINING
    FOUNDER
    FOUNDER
    FOUNDER

    ADOLF DASSLER
    1949
    ADIDAS HEADQUARTERS
    The multinational corporation focuses on winning
    consumers by winning in ‘Key Cities‘:

    1. Los Angeles, California 4. Paris, France


    2. New York, New York 5. Tokyo, Japan
    3. London, United Kingdom 6. Shanghai, China
    1,333
    As of 2019

    1,075
    ISSUES AND
    PROBLEMS
    ISSUES AND PROBLEMS

    Incompetence
    Managers
    Incompetence

    SOLUTION
    Managers
    TRAINING

    Implementation of
    Human resource management
    system (HRMS) PROGRAM
    ISSUES AND PROBLEMS

    Environmental
    Concern
    Environmental

    SOLUTION
    Concern
    •Engaged in environmental
    organization in 2015 • “Ultraboost
    DNA Loop”
    •Began to use sustainable
    cotton in 2018 •Working on
    new substance:
    •Plans to produce 17million 100% biological
    pairs of recycled polyester leather made of
    mycelium
    shoes by 2021
    ISSUES AND PROBLEMS

    Sales
    Decrease in
    Decrease in

    SOLUTION
    Sales
    “OWN THE
    GAME”
    ISSUES AND PROBLEMS

    Relation with
    Consumer
    Relation with

    SOLUTION
    Consumer
    • Pay attention to
    consumers’ desire
    • Listen to their
    feedbacks
    • Uses multiple outlets
    to converse with
    consumers
    RECOMMENDATIONS

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