RETHINKING

DESIGN
THINKING
From Process to Purpose
HARD
TRUTH#1
We've been [design] thinking too much.
 Tim Brown of IDEO:
Design thinking is a human-centered approach

QUICK
to innovation.

RECAP It adopts tools and techniques

used by designers.
 Empathy | Ideation | Iteration

THE The Trade

TOOLS Solving today's complex

"wicked" problems
THE DE S I R A
A N
H U MB I L I T Y

DESIGN TECHNOLOGICAL
FEASIBILITY

TRINITY Ec
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THE MISSING
ELEMENT
Environmental Sustainability
HARD
TRUTH#2
A solely human-centered approach is unsustainable.

We need a future-centered approach.

THE
PROCESS
Empathize | Define | Ideate | Prototype | Test

The Purpose

Designing a world that will sustain future generations

 H E

ETHICAL D
E S T G N
I Z D ES I
A L
R R OF
E
W E
PO e r s the
C o n si d n c e s

ESIGN co n
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f
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THINKING A CC E P
RE S P O TS T HE
N S I BI L
OF DE S ITIE S
IGN
 DESIGN
THINKING IS
FUTURE-MAKING.
What is created or destroyed impacts
our collective future.
HARD
TRUTH#3
Design thinking needs rethinking.

The process must be retooled for purpose.

 Biodesign | Speculative Design |
Social Design

NEW  New Trade

TOOLS Ensuring a sustainable future

DESIGN U T I L
A
H UM IT Y
N

TRINITY TECHNOLOGICAL
FEASIBILITY

2.0 Ec o n o m
Viability
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FROM
PROCESS
TO PURPOSE
Invent with the right intent.

Be considerate when you innovate.

AS TODAY'S
DESIGN
THINKERS
You are building our collective tomorrow.