May your

day be
filled with
the
blessings
of love,
peace, and
 Come, Holy Spirit, Divine Creator, true source of
light and fountain of wisdom! Pour forth your
brilliance upon our dense intellect, dissipate the
darkness which covers us, that of sin and of
ignorance. Grant us a penetrating mind to
understand, a retentive memory, method and ease in
Prayer learning, the lucidity to comprehend, and abundant
grace in expressing ourselves. Guide us as we begin
today, direct its progress, and bring it to successful
completion. This we ask through Jesus Christ, true
God and true man, living and reigning with You and
the Father, forever and ever. Amen.
Importance of Public Relations of Schools

Prepared by: JANICE F. CAGAS

  Public Relations Society of America – a strategic
communication –aim; build beneficial relationship
between the organization and the public.

 Also defined as the practice of managing

Public communication between an organization and its
publics.
Relations
 “A strategic management function that adds
value to an organization by helping it to manage
its reputation”, the Chartered Institute of Public
Relations.
 The NSPRA (National School Public Relations
Association) professional definition is:
"Educational public relations is a planned and
School systematic management function to help improve
the programs and services of an educational
Public organization. It relies on a comprehensive two-
way communications process involving both
Relations internal and external publics, with a goal of
stimulating a better understanding of the role,
objectives, accomplishments and needs of the
organization.”
 Importance of
Public Relations
Increases of Schools
Awareness
  Informing the public with
Increase FACTUAL INFORMATION of the
Awareness school
 Creates
Brand Image
and Reputation
Importance of
Public Relations
Increases of Schools
Awareness
Creates
 Has a chance to improve its image
Brand and build up a reputation among
Image and the public.
Reputation
 Develops
Creates Loyalty
Brand Image
and Reputation
Importance of
Public Relations
Increases of Schools
Awareness
  The customers/stakeholders/
employees/community generate a
Develops loyalty factor for the brand/school
because of an intense public
Loyalty relations practice. They tend to
support the organization/school
repeatedly.
 Develops
Creates Loyalty Promotes
Brand Image Goodwill
and Reputation
Importance of
Public Relations
Increases of Schools
Awareness
  In the long term, public relations
Promotes practice paves the way for creating
Goodwill substantial goodwill for the school.
 Develops
Creates Loyalty Promotes
Brand Image Goodwill
and Reputation
Importance of
Public Relations
Increases of Schools Builds Trust
Awareness And Credibility
  The repetitive school promotion,
Builds done in a way to align its
objectives to those of the society
Trust and and the target audience, develops
Credibility trust and credibility among the
public.
Thank you.