ANUJ

ANUJAJMERA
AJMERA
B060
B060

E-WALLET
Market In
India
 Overview

Introduction
● India is a large nation with over 138 crores of population with various set of
customers diversified in terms of languages, taste, environment, preference,
religion subculture, etc, so its not easy for any new technological advancement
to be adopted easily.
● To emphasis on digital money in such a large background “Digital India”
programme was launched by the Government of India to make Indian economy
“Faceless, Paperless & Cashless”.
● All this become possible only through improvements made in Information and
Communication Technologies, which has attracted number of players to use
cash-less payment options.
● Also, the introduction of UPI and BHIM in 2018, have been the milestone in
the payment revolution in the Indian retail sector
E-wallet
eWallet is a prepaid account that allows
you to perform transactions from the
comfort of your home. The key
requirement is having a valid cellphone
number”
 Market trends

Digital payments market in India is currently pegged at $360 billion , but its expected to touch $1 trillion mark by 2024
 Service Activation
05
Start
04 spending
03 Load money
Now you’re all set
to go…

02 KYC Now load money

into your e-wallet
Complete your kYC
01 Sign-up to increase your
transaction limit
Register yourself
E-wallet using your phone
number.
Download e-wallet
application
 Requirements

Smartphone Cards/UPI linked MPIN

With preferred e-wallet installed Debit-credit cards or upi is be A four digit pin required to prove
into it. linked for loading money into the the Authenticity and also for
wallet security reasons
 FOR USERS
TRANSACTION
● No KYC – Rs 20000/- per month
COST
● Full KYC- Rs 100000/- per month

FOR MERCHANTS
● No KYC – Rs 50000/- per month
● Full KYC- Rs 100000/- per month
● Transaction fee of 0.5% to 2.5% of
fixed fee to bank for card
transactions.
● May pay for data charges
● But mostly wallets are free , they
FUND TRANSFER
don’t charge transaction fee
LIMIT
 Types of E-wallet

Open Closed
i.e. Vodaphone m- i.e. Flipkart wallet ,
pesa metro card.

Semi-open Semi-closed
i.e. Axis bank gift i.e. Paytm ,
card. Freecharge,
mobikwik.
 Google Pay 82%

Paytm 79%

Phonepe 62%

BHIM 49%

Airtel Thanks 24%

Mobikwik 22%

FreeCharge 20%

JioMoney 16%
Top 10
PayZapp 11%

Ola Money 10%

E-wallets
 Market
Survey statistics analysis
 Analysis
Gender Total no. of respondents

104

Gender
70% 30% 72

32
Age Group

15-20

21-30

31-40

40+
Employment

Student

Salaried

Not working

Self employed
 Market trends
Mars
Mars is a cold place

Mercury
It’s the smallest planet

Venus
Venus is the second planet

Saturn
Saturn is the ringed planet

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Purpose

10
for transferring

52
all of the above

8
for movie and entertainment

7
for travel tickets

8
for bill payments

0 10 20 30 40 50 60

purpose of using e-wallet

 Average Amount Spent

30% 40% 30%

 

Less than 1000 Between More than 5000

1000-5000
how many times you have faced Transaction
Failure
more than 10 times 10

between 5 to 10 times 10

less than 5 30

never 21

once 13

0 5 10 15 20 25 30

how many times you have faced transaction failure

E-Wallet is one of those programs which is a real pleasure to use and it has been so
well thought out. There are a host of features and the program remains so very
simple to use. Consumer can ignore all the customization and use it just as
effectively with the default settings and selections. Although E-Wallet still have
some disadvantages in term of interoperability and standardization of security and
formats but still e-Wallet is the best in transaction application compare to others.
As a result the three major factors which play an important role in consumer
adoption are convenience in Ease of use, quick online transaction and usefulness of
E-wallet. Users of E wallet are satisfied with the services provided to them. But
users are neutral about transaction safety as 75% users claimed that they have
faced the transaction failure .The most adored feature of E- wallet is that it is a
hassle free mode of making an online payment. So, E wallet is performing well in
terms of privacy, transaction time, discounts, offers and customer satisfaction.

Conclusion
The Future
is Digital