BYJU’S ACQUIRING

AAKASH
EDUCATIONAL
SERVICES
SHWETA
M. COM(FA)
3rd SEMESTER
20SJCCMFA042
 BYJU’S
Start-up Name BYJU'S
Headquarter Bangalore
Founder Byju Raveendran
Sector EdTech
Founded 2011
Valuation $16.5 Billion (April 2021)
Total Funding $2.7 Billion(July 2021)
Revenue Rs 2,800 Cr revenue (FY20)
Parent Organization Think and Learn Private Ltd
Website byjus.com
 BYJU's -Revenue Model

BYJU’s generates revenue in three ways:

• The first one is through the app. After the free trial of 15 days, students have to purchase the courses to
continue their educational journey on BYJU’s. The app offers a variety of test series, courses, etc. which
actually compels people to make the purchase.
• BYJU’s offers electronic tablets that customers need to procure when they buy the course of their choice.
This tablet has the videos, tests, practice questions, quizzes, etc. pertaining to that course.
• The third revenue generation mechanism is through classroom teaching. These classes are restricted to
only a few cities.

Challenges faced by BYJU’s

As said by Byju Raveendran, the founder of BYJU's, converting the students to

paid subscribers after the free trial ends is a major challenge for BYJU's. The
company is also working towards expanding to other English speaking countries,
and finding suitable partners to assist with this expansion is the second challenge.
 Acquisitions by Byju’s
Date Company About Company Value
A customised learning
January 2017
Vidyartha guidance platform for $6.71 million
K8-K12 students
Online tutoring services
July 2017 TutorVista Undisclosed
platform
Audio-visual educational
July 2017 Edurite Undisclosed
content provider
A platform that aids kids
July 2018 Math Adventures to learn math in a fun Undisclosed
way
Platform offers
educational courses with
January 2019 Osmo $120 million
the use of games, videos
and other materials
Offers online coding
classes to school-going
August 2020 WhiteHat Jr. $300 million
students in India and the
US
 Offers lab-like simulations for
September 2020 LabInApp science students on a mobile Undisclosed
app.
Helps students get admission to
Aakash Educational Services engineering and medical
January 2021 $1 Billion
Ltd schools by providing coaching
for entrance exams
Mumbai-based Ai-enabled
February 18, 2021 Scholr $2.4 million
online education platform
Online coaching platform for
May 29, 2021 HashLearn Undisclosed
competitive exams
India's largest online exam
July 13, 2021 Gradeup Undisclosed
preparation website
Online learning app offering
training in JEE Main, NEET, JEE
July 13, 2021 Toppr Undisclosed
Advanced, CBSE and other
school exams
California-based reading
application that focuses on
July 21, 2021 Epic $500 million
books, eBooks, learning, and
educational technology
Edtech platform that offers
July 24, 2021 Great Learning career-relevant courses from Undisclosed
world-class universities
A spatial mapping, computer
August 4, 2021 Whodat Tech vision and augmented reality Undisclosed
startup based out of Bangalore
 AAKASH 
 
Aakash - an established name in JEE and NEET preparation, has been guiding students to success since
1988. With a legacy of over 32 years, 200+ centers across India, 2200+ expert faculty and 2.5 lakh+ happy
students, Aakash is well known for its comprehensive, result-oriented JEE and NEET preparation programs.

The Growth Story

Mr. Chaudhry’s vision of delivering quality education built up a brand so powerful in an unorganized sector
that today Aakash has become a recognized name in the field of education that provides a competitive,
transparent, disciplined and result-oriented environment to its students.
The brand aims to create an environment of academic excellence enabled by modern pedagogy and
technology to impart quality education.
With more than 31 years of operational experience in the test preparatory industry, proven student selection
track record in Medical & Engineering entrance exams and Foundation level exams, a pan- India network of
200+ Aakash Centers, and a Student Count of more than 250,000, Aakash has grown by leaps and bounds.
The Group has built one of India’s most trusted education brands- Aakash Medical, Aakash IIT-JEE, and
Aakash Foundations with its strong determination and consistent hard work. The brand has contributed
immensely to the success and achievement of thousands of students in various competitive examinations,
thereby realizing many dreams.
TYPE OF
ACQUISITION
VERTICAL ACQUISITION

The complementary strengths will enable them to build

capabilities, create engaging and personalized learning
programmes. The future of learning is hybrid and this
union will bring together the best of offline and online
learning, as they combine their expertise to create
impactful experiences for students,
 SYNERGY

REVENUE SYNERGY
01
Aakash will run test prep for Think and Learn Private Ltd, the parent company of Byju’s.
Aakash will launch new types of centers that are partially online and offline, where teachers
don’t have to be present physically.
02
WHY REVENUE SYNERGY???

When two companies merge, they often become synergistic by virtue of generating more revenues than the
two independent companies could produce on their own. The merged company may gain access to more
products and services to sell through an extensive distribution network.
 VALUATION
Byju’s, the country’s largest online EdTech start-up, has acquired a 33-year-old brick-and-mortar coaching centre
Aakash Educational Services Ltd (AESL) for nearly $940 million in a cash and stock deal.

Byju’s is currently valued at $16.5 billion. 

Founders of Aakash and Blackstone Group, which owns a stake in AESL, will get a minority stake in Byju’s. Aakash
05
will act as Byju’s entrance test preparation arm with a brick-and-mortar focus.

giving up its entire stake in the firm for a 70:30 cash-equity deal under which they will receive an undisclosed
stake in Byju’s for about 30 per cent of the payment.
06
THANK
YOU