MGT-617

Entrepreneurship
Lecture: 1 & 2
Spring semester 2018
UIMS/ Business School at
UAAR.
 MGT-617
•
Entrepreneurship
Class introduction
• Lecturer introduction
• Introduction to Entrepreneurship
• Entrepreneurship ( Technology, Bio, Social and
startups)
 Introduction
• Sheik Sami Ullah • Manager Business operations
• MsBus(Adv)(Entrepreneurship & HR) at Hertz. (Current)
• Honors degree in Marketing • Market Research
• University OF Consultant (Apparel
Queensland, Australia Industry)
1.Asia Pacific MBA ranking 1st (The Economist • University Tutor at University
2016 & 2017
2.Global Business school ranking 16th (The of Queensland(2015-2016)
Economist 2016) • SCB(Intern)
3.Global University Rankings 45th (QS
world 2016) • Coca-Cola(intern)
 What is an
entrepreneur ?
• definitions …. someone who creates & identifies new
opportunities for products or services and attracts resources
to exploit those opportunities as an enterprise.

• opportunity discovery & resource assembly

define entrepreneurial success
 What is an
entrepreneur?
• Unlike the manager, who seeks ongoing efficiency of
processes, entrepreneurs seek freedom to follow new paths
through ad hoc choices under conditions of uncertainty
• opportunity creation & non-routine activities
define entrepreneurial success
 What is an
entrepreneur?
• An entrepreneur is a person how delivers a new product or
service to market, or an existing product or service delivered
in a new way, combined with an aspiration to achieve high
growth.
• Novelty & growth define entrepr’l success
 What is
entrepreneurship?
• Entrepreneurship is commonly regarded as the pursuit of
opportunity beyond the resources apparently to hand.
With this maxim in mind.

• we explore the theory and practice of starting then growing

new ventures, where opportunities exist but the pathways
to unleash promising outcomes are uncertain.
 What is
entrepreneurship?
•Knowledge and skill development is built by identifying
and developing a new business idea within the class,
through adaptive execution to generate information by
building and testing business hypotheses so to navigate
uncertainties.
• discovery, evaluation and utilisation of future goods
and services.
 What is
entrepreneurship?
• similar focus on opportunity discovery and the ability
to convert ideas into action for future gains
 Institutional
entrepreneurship
• “activities of actors who have an interest in particular
institutional arrangements and who leverage resources
to
create new institutions or to transform existing Bjørnskov
&
ones”
Foss, 2016:293

• focus on new organisational forms and resource

assembly within a firm’s framework
 Idea
Management
• prepare the idea environment
• incubate ideas through interaction
• generate insight by engaging with problems &
possible solutions
• recognise valuable ideas & order these
 MGT-617
Entrepreneurship
Lecture : 2

• Customer Discovery Phase 1: State

Hypotheses
 Startups…
….
• The goal of a startup is to search for a business model
not execute a business plan

• Start-ups core competence should be hypothesis testing

Business Development – what we
will do in this course…
 The danger
is…
• Many startups skip customer discovery and validation and
with untested assumptions jump straight to execution
• No wonder many startups fail
‫محور‬
‫مجرم‬