Executive 

Summary
• Bhojan-a-lé is an online meal-lodging marketplace

• The app will connect travelers and locals alike to come

together and enjoy a home-cooked meal, the flavors of
which, unlike commercialized restaurants, will change
with every time you visit.
• Bhojan-a-lé acts as a cross-cultural experiential app 
• Looks to exploit the food culture of India along with the
age-old tradition of “Atithi Devo Bhavah” (Guest is God)
• The startup extends to lodge travelers as they visit to
have multi cultural experiences.

“To provide a sense of home, wherever you go, through the

quintessential sense of taste. We aim to bring every flavor,
from every corner of the country to every person, across
India.”
Marketing    Strategies    Differentiation
Online
• Collaboration with social media
influencers, travel  and food
bloggers
• Collaboration with Trip Advisors,
MakeMyTrip, Car rentals 
• Making use of owned media
Offline
• Print Ad, In-flight magazines, Travel
Digest, Food magazines, etc.
• Billboards near colleges & universities.
• Association with mainstream movies like
Lunch Box
Social Impact

• Providing source of alternate income to the host families

• Protecting the local-cultural experience and spreading it
in a holistic way
• Sense of place
• 2- Dimensional use case
• Helping travelers and homesick people
• Enabling people to experience indigenous culture
1.Host
• Cooking Enthusiasts
• Passion of own culture
• Homemakers
• Retired personnel

2.Consumer
• Travelers
• Migrants
• Students
SWOT ANALYSIS

Provide employment to home

maker
 Projections PROJECTIONS
Parameter Financial Year
2022-23 2023-24 2024-25
Collaborations 1000 4000 10000
Customer Base 10,000 90,000 4,60,000
ARPC ₹ 550.00 ₹ 511.11 ₹ 571.17
Revenue ₹ 55,00,000 ₹ 4,69,00,000 ₹ 26,32,00,000
Margin Amount ₹ 2,75,000 ₹ 46,90,000 ₹ 5,26,40,000
Operating Cost ₹ 2,00,00,000 ₹ 2,75,00,000 ₹ 3,50,00,000
Net Profit/Loss ₹ 1,97,25,000 ₹ 2,28,10,000 ₹ 1,76,40,000
 
 • Differentiated in the market

Selection • An idea that isn’t present in the market

Criteria
• Took ideas from different platforms such as
Airbnb, Swiggy, Couchsurfing, etc. and decided
to innovate
• This start-up idea would disrupt the market
• It would also bring people closer to the myriad
cultures of our country
• Impacting a larger audience