Basics of Digital

Marketing
BY:
Anmol Hada
Vedika Chouhan
Harshit Swarup
Yashika Bansal
Aman Choudhary
Somya Agarwal
 How to design a Website

1 What is Digital Marketing?

Social Media Marketing

2 Instagram, Twitter, LinkedIn,

CO

Facebook, Snapchat,
NT

Affiliate Marketing

3
ENT

Importance of digital
marketing
S

Content Marketing

4 Examples
What is digital marketing?
WHY DO WE NEED TO KNOW ABOUT DIGITAL MARKETING?
Importance of Digital
Marketing in Retail Sector:

4. Can Be Hyper-
Personalized
2. Levels the
Playing (market
segmentation)
Field for Small
Business 3. More Targeted
(target people
with a very specific
1. Reaches People demographics)

Where They Spend

Their Time & Money
Importance of Digital
Marketing in Retail Sector:

8. Aligns with How

People Today Shop
6. Easy to Scale
& Adapt

7. Best ROI

5. More Advanced
Analytics
9. How People
Prefer that
Businesses Reach 10.Integrates
Them
Marketing with
Mobile
Technology
This is Lalit. He wants to start his
own business.
What is Social Media Marketing?

Post a website or web page

onto the Internet

Provides the technologies

and services needed for the
website

Websites are hosted, or

stored, on special
computers called servers.
 Instagram
Best for: visual businesses,
businesses targeting a younger
demographic, consumer-based
businesses.
Enhancements to consider:
Instagram stories, Instagram ads,
hashtag research, tagging
influencers, creating custom graphics
and videos, Instagram selling,.
LinkedIn
Best for: B2B businesses, lead
z
generation, relationship building.
Enhancements : LinkedIn PPC,
LinkedIn Enterprise (InMails),
LinkedIn connection requests,
prospect research.
Social Media Markrting
Twitter
Best for: businesses in a niche industry
(like real estate), consumer-based
businesses, B2B businesses.
Enhancements: tagging influencers,
running Twitter ads, researching local
and trending hashtags, returning on
engagement, live tweeting, Twitter
analytics.
Facebook
Best for: consumer-based businesses, lead
generation, building relationships.
Enhancements to think about:
posting in Facebook groups, running
Facebook ads, tagging influencers,
returning engagement, creating custom
videos and graphics, Facebook stories,
Facebook Jobs, Facebook Marketplace,
Facebook Insights.
 Pinterest
Best for: consumer-based
businesses, visual businesses,
SEO.
Enhancements: Pinterest
ads, audience targeting, custom
graphics or Pins, keyword
targeting, Pinterest analytics.
Social Media Marketing
Youtube
Best for: consumer-based
businesses, companies with
video content, educational
businesses.
Enhancements to consider:
creating custom videos for
YouTube, YouTube ads, targeting
tools, a dedicated brand
channel, researching YouTube
search trends, YouTube
analytics.
Snapchat
Best for: targeting younger
audiences, ephemeral
content, consumer-based
businesses.
Enhancements to
consider: Snapchat ads,
geofilters, sponsored lenses,
and custom content creation.
AFFILIATE MARKETING
DEFINITION 07

Affiliate marketing is the process of earning a commission by

promoting other people's (or company's) products.
PARTIES INVOLVED

ADVERTISER/PRODUCT
PUBLISHER
CREATOR

When it comes down to the actual marketing, there

are 2 sides of an affiliate equation: the product
creator and seller and the affiliate marketer.
The Merchant: Sometimes also known as the creator, the seller, the brand,
the retailer, or the vendor.
 The Affiliate: This party is sometimes also known as the publisher.
Affiliates can also range from single individuals to entire companies. 

The Consumer: The customer or consumer makes the affiliate system go

'round. Without sales, there aren't any commissions to hand out and no
revenue to be shared.
GET STARTED WITH ONLINE
AFFILIATE MARKETING
 STEP 1:

Step 1: Starting to review products in your niche.

A special kind of review, that

Over 300,000 subscribers for
usually does really well, is
Hot Wheels? I'm sure
the comparison with a direct
whatever your niche is, its
competitor.
less specific.
https://youtu.be/4ZrSmfo16sk
Step 2:Building an email list with your prospects on
it.
Step 3: Educate your audience with live webinars
Step 4: Grow your business with PPC advertising
 
Content Marketing
Strategy
 Content Marketing
Strategy
Step 1. Set Your Mission and Step 3. Know
Your Goals Your Audience

Step 2. Establish
Your KPIs
 Content Marketing
Strategy
Step 4. Assess Your Step 5. Figure Out the Best Step 6. Decide on
Current Position Content Channels Content Types
 Content Marketing
Strategy

Step 7. Identify and Allocate Step 8. Create a Step 9. Create

Resources Content Calendar Content
 Content Marketing
Strategy
Step 10. Distribute
Step 11. Measure
and Market
Results
Email Marketing

DOMAIN HOSTING WEBSITE BUILDER

• GoDaddy • Hostinger • Wordpress
• Big Rock • Hostgator • Zoho
• Name.com • Amazon •
• NameCheap.com • Wix.com
• domain.com
 12

TITLE

 An email funnel is a representation of how a

subscriber goes from prospective lead to a
customer through educational and
promotional email communications.

Click here to add

your text

•What is an email marketing

funnel for conversions?
 DIGITAL
MARKETING
CAMPAIGNS BY
VARIOUS
COMPANIES
Zomato's ad campaign
Intelligent use of
social media by
Netflix
Red Bull's
Quality Content
Oreo' #GameofCookies
Campaign

https://youtu.be
/xmf-6TYjGuQ
Lego's #Rebuildtheworl
d campaign

https://youtu.be/zCXMx
7RcZ5I
THANKYOU