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Lesson in Brand Perception: Group 9
Lesson in Brand Perception: Group 9
Lesson in Brand
Perception
CONTENT CAPTURE
Uber ‘s services
Uber vs Lyft
Uber ‘s Differentiators
ABOUT UBER
HOW UBER STARTS?
Uber’s history started when Travis Kalanick and Garrett The thought of using a cell phone to order a ride from the exact
Camp found themselves stuck in Paris on a snowy location you were standing was revolutionary. People would no
evening, unable to find a taxi. They asked themselves: longer have to wait, hoping for a car to pass or walk the streets
“What if you could request a ride simply by tapping your in search of one. This seemed to please many people, as Uber
phone?” quickly became popular in big cities like San Francisco and Paris.
.
UBER SERVICES
UberX is the The XL in the name Uber Eats is one of the Uber Connect is a service
standard way that refers to the size of the biggest food delivery to make same-day, no-
folks get around cars that pick you up. apps in the world contact deliveries in your
using Uber. UberXL lets you ride area.
with up to six people
UBER VS LYFT
1. Wider coverage.
2. Global presence.
4. Various services
THANK YOU!
Q&A
1, What is Uber ‘s key success criteria
Answer: Uber is the market founder and pioneer so they have successfully created a
perception in customers.
2,Why Uber lost Asian market
Answer: Poor market and customer behavior research, inflexible payment term
3,How Uber will develop in the future?
Answer: Uber will develop horizontally with new service and businesses integrated in their
app.